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Social, Mobile
This document discusses the importance and opportunities of social media marketing, particularly on Facebook. It notes that Facebook now has over 1.2 billion active users who spend 700 billion minutes per month on the platform. It then provides statistics on user demographics and engagement like the average number of friends, photos and videos shared daily. The rest of the document outlines best practices for non-profits to effectively utilize social media like Facebook to promote their organization through sharing stories, photos, engaging content and clear calls to action. It emphasizes building engagement by listening and responding to followers as social media acts as a new communication channel.
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Social, Mobile
- 1. Brought to youby: SOCIAL, MOBILE, LOCAL, & SEARCH M A R K E T I N G F o r n o n - p r o f i t s
- 2. Media Use isChanging
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- 4. Facebook now has morethan 1.2 Billion ACTIVE users
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- 6. Facebook: Statistics • Morethan 50% of active users log in EACH DAY • Average age of users is 38 and 200 friends • People spend over 700 BILLION MINUTES per month on Facebook • 2.7 BILLION POSTS are “liked” or commented on each day • 250 MILLION PHOTOS are shared each day • 1 BILLION video views each DAY • 1 MILLION BUSINESS PAGE “LIKES” are happening each day – and that is shared with all of their friends Source: Facebook
- 9. Other channels byAudience • Google+ • Twitter • LinkedIn • Pinterest • Instagram • YouTube • Foursquare/Swarm Source: Facebook
- 10. Do Social MediaMarketing - WELL • PROFESSIONALLY designed page • Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outbound marketing strategy • LISTEN AND RESPOND, stimulate conversation • Build ENGAGEMENT with your content • Remember these pages are like the TELEPHONE – answer! • WOW your fans!
- 11. Successful Post Themes •Stories of their work/success stories • Attractive pictures • Media hits about the organization • News or web stories about employees/volunteers • News or web stories about the industry, ally organizations • Include photos, images, videos, hashtags • Combine quotes/catchy phrases with compelling images • Create opportunities for engagement/commenting by prompting with questions
- 12. Best Practices • Personalstories are one of the most effective ways to promote/generate support for your organization • Make sure you profile them throughout your social media • Include pictures!
- 13. Best Practices • Encourageothers to share their stories • Ask questions • Leverage #hashtags • ENGAGE! • Encourage your funders, members, and board to post about you
- 14. Best Practices • Optimizeyour profiles • Strong branding • Talk about your mission • Tailor your message to the audience and channel
- 15. Best Practices • Optimizeyour profiles • Strong branding • Talk about your mission • Tailor your message to the audience and channel
- 16. Best Practices • MakeDONATE buttons/links visible and clear. Make sure you include a link to donate in at least every post that makes an ask • Link to social channels on your web site
- 17. Best Practices • Leverageimages • Inspire your followers
- 18. Best Practices • Leverageimages • Inspire your audience
- 19. Best Practices • Leverageimages • Inspire your audience
- 20. Best Practices • Postarticles relevant to your mission
- 21. Best Practices • RecognizeVolunteers!
- 22. Best Practices • Postlinks and cross- market with media coverage and PR • Leverage trends and Hashtags like #GivingTuesday
- 23. Best Practices • Tellyour story, and make a clear ask to get people involved
- 24. • ANewsOutlet– content,photos,etc • CustomService •Maincommunication hub • PromotionandPR • Aconcierge • Headcheerleader • TheBRAND • 24-7 What does it take to be SUCCESSFUL? Remember you are MORE than marketing, you are:
- 25. Don’t have timeto establish a presence on SOCIAL MEDIA CHANNELS? Not sure where to start? We can help.
- 26. Expert help toget you there • Social Media strategy development • Social media page design, management • Blog development and content creation • …and more!
- 27. THANK YOUfor attending! ShannonKinney shannon@dreamlocal.com Twitter: @shannonkin Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal Foursquare: Shannonkin LinkedIn: www.linkedin.com/in/shannonkinney www.dreamlocal.com