The social media report summarizes Twitter analytics from February 1 to April 20, 2016 compared to November 15 to January 31, 2016. Key metrics like followers, tweets, retweets, and clicks all increased over the date range. Engagement peaked at 4.2% on March 27 and April 2, while top tweets saw engagement rates ranging from 2.2% to 7.3% at various points throughout the period.

1. TPR Social Media Report
Date Range: 1 February 2016 – 20 April 2016
Platforms: Twitter
Comparison: 15 November 2015 – 31 January 2016
TWITTER
Followers 2300 (+214)
Tweets 208 (+78)
Re-tweets 178 (+40)
Mentions 50 (+5)
Clicks 229 (+26)
Likes 407 (+57)
Impressions:
Engagement:
27 March 2016: 4.2%
2 April 2016: 4.1%
Engagement:
27 March 2016: 4.2%
2 April 2016: 4.1%

2. Clicks:
5 February 2016: 14
11 February 2016: 18
Retweets:
9 February 2016: 11
10 March 2016: 11
Likes:
10 March 2016: 19
11 March 2016: 20

3. Top Tweets
February 4, 2016 March 9, 2016 March 22, 2016
Impressions: 1,586 Impressions: 867 Impressions: 934
Engagements: 51 Engagements: 63 Engagements: 22
Engagement Rate: 3.2% Engagement Rate: 7.3% Engagement Rate: 2.2%
March 25, 2016 March 31, 2016 April 18, 2016
Impressions: 500 Impressions: 585 Impressions: 779
Engagements: 19 Engagements: 17 Engagements: 55
Engagement Rate: 3.8% Engagement Rate: 2.9% Engagement Rate: 7.1%

4. Top Tweets (Further Analysis):
March 16, 2016
March 25, 2016
April 7, 2016