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Harvest Selects Monthly Report mar - april 2013
This document provides analytics for a company's Facebook page from February to April. Some key findings include: - Viral reach improved by 15% from February to March. - Over 1,700 new fans were added in March. - Males aged 18-24 make up the largest fan group but posts reach males aged 25-34 the most. - Tuesday and Friday saw the highest post reach while Friday had the best engagement. - Categories like "Calorie Alert" and "The Sexy Bread" performed well compared to others.
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Harvest Selects Monthly Report mar - april 2013
- 1. Mar - April MonthlyReport
- 2. 6th Feb 5th Mar 6thMar 5th April Number of Updates 24 24 Average Per Post Reach 491 440 Organic Reach % of total Reach 96% 81% Viral Reach % of total Reach 4% 19% Key Metrics - Facebook- Reach-Post Level Summary: Viral Reach has improvedby as 15% as it was in Feb - Mar.
- 3. Key Metrics -Facebook- Reach –Page Level 6th Feb 5th Mar 6th Mar 5th April Fans at the Start of Month 6,144 7,510 Total New Fans Added 1,380 1,722 Total Unlikes from the Page 84 154 Reach Through Friends of Fans 21,94,628 22,23,027 Organic Reach-fans Ratio 42% 26% Summary: We have Added 1,722 More the Fans on the Page this month. We have reached out to more people through friends of fans compared to the last month.
- 4. Key Metrics- Facebook-Engagement 6th Feb 5th Mar 6th Mar 5th April Engagement 1,681 1,056 Number of Updates 24 24 Total Negative Feedback received on the posts 9 11 Photo Views 1,270 707 Click on Links 16 3 Likes on Updates 323 289 Comments 45 26 Shares 27 31
- 5. Summary: The Timeline&Guessthe Celebrity are the most viewed tabs in the month of Mar - April 6th Feb 5th Mar 6th Mar 5th April Welcome tab/ Cover Photo 1 1 Number of Reviews 10 10 Timeline 804 547 Information 18 12 Photos 41 24 Guess the Celebrity 64 184 Key Metrics- Facebook Tabs and Review Websites
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- 8. Facebook – Insights- Demographics
- 9. Age Wise BreakDown of Demographics Take- Away: Males and Females of the Age Group 18 + are primary Target Audience on Facebook. Fans of age group of 18-24 fans are male who like our page the most but Maximum reach are age group 25-34 male.so we have to write the content for the younger generation (18-24) to get Maximum Reach. Facebook- Insights- Demographics Analysis Age Group 13-17 18-24 25-34 35-44 45-54 55-64 65+ Likes Females 0.3% 8.7% 2.4% 0.7% 0.3% - - Males 1.4% 67.6% 12.8% 3.4% 1.1% 0.4% 0.4% Reach Females - 11.8% 2.1% 0.8% 0.7% - - Males - 44.3% 28.6% 7.9% 3.1% - - Talking About Females 0.7% 9.7% 11.9% 3% 6.7% 1.5% Males 0.7% 39.6% 17.9% 4.5% 3.7% - -
- 10. Facebook - Sourcesof Likes Summary: Contribution of Ads and Sponsored Stories , indicating that the page has achieved a significant fans in the month of Mar - April. 89% 7% 2% 1% 000 0 0 0 Ads and Sponsored Stories On Page Facebook Recommendati ons Mobile Mar - April 87% 5% 4% 3%1%1%0 0 0 0 Ads and Sponsored Stories On Page Mobile Facebook Recommendati ons Timeline On Hover Feb - Mar
- 11. Facebook- Frequency ofReach Summary: The number of people who were reached 1 and 2 times were 75% and 15%. This shows that the updates reached out to people more often in Mar - April. 75% 15%5% 2% 1%1% 0% 0% Mar - April 1 2 3 4 5 6-Oct Nov-20 21+ 73% 16% 5% 2% 1%2% 0% 1% Feb – Mar 1 2 3 4 5 6-Oct Nov-20 21+
- 12. Category Analysis ofUpdates Summary: Calorie Alert&The Sexy Bread are the categories that performed well as compare to other Category
- 13. Category Analysis ofUpdates
- 14. Day Analysis ofUpdates Summary: Tuesday & Friday are the best day to for the Post to Reach Maximum Fans.
- 15. Day Analysis ofUpdates – Total Reach Summary: Friday is the best day to get maximum Engagement.
- 16. Day Analysis ofUpdates – Per Post Reach
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- 23. Deliverables On ProductReview Sites
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