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Social Media for Municipalities
The presentation outlines effective social media strategies for municipalities, covering target audience determination, Facebook basics, and content creation. Emphasis is placed on developing a content strategy and engaging with audiences through various platforms. Key takeaways include the importance of having a structured plan and utilizing insights to maximize social media presence.
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Social Media for Municipalities
- 1. Social Media for Municipalities Howto spread your message Presented by CEO Nancy Marshall and Account Executive Greg Glynn May 7, 2015 #SMFM Enter your business card to win the book “PR Works” by Nancy Marshall
- 2. www.marshallpr.com Today’s presentation • AboutNMC • Determining your target audience • Basics of Facebook • Other social media to consider • Importance of a content strategy • How to create engaging content • Questions and book giveaway
- 3. www.marshallpr.com About NMC • Establishedin 1991 • Located in Augusta • Full-service public relations and marketing agency • 10 employees and network of industry partners • The Marshall Plan® • Provides a wide range of services for a wide range of clients from tourism to health care
- 4. www.marshallpr.com Determining Your TargetAudience • Who do you want to reach? • What messages are most important to communicate? • What are the best ways to communicate those messages? • Controlled vs. uncontrolled content
- 5. www.marshallpr.com Basics of Facebook •Page vs. Profile • Engagement is key • How to handle negative posts • How to promote your page • Website • Phone and recordings • Direct mailings • Community TV station
- 6. www.marshallpr.com Basics of Facebook •What can I post about? • FAQs • Detours • Community events • Public notices • News coverage • Behind the scenes (show people how hard you work) • Post when your audience is listening or most active
- 7. www.marshallpr.com Advanced Uses forFacebook • Facebook Insights • Track your posts • See page growth • Evaluate what is working • Scheduling posts • Targeted advertising • You can promote an ad to people that live in your town, e.g., “Westbrook” • Promote an event • Raise awareness for a cause
- 8. www.marshallpr.com Facebook Facts • Facebookusers are 53% female and 47% male • Highest traffic occurs mid-week between 1 to 3 p.m. • On Thursdays and Fridays, engagement is 18% higher • There are 83 million fake profiles • On average, a person spends more than 6 hours per week on Facebook Source: www.zephoria.com
- 9. www.marshallpr.com Other Social Mediato Consider • Facebook: More than 310 million users • Twitter: More than 288 million users. • YouTube: World’s second largest search engine • LinkedIn: More than 107 million users • Niche social media platforms • Instagram: More than 64 million • Pinterest: More than 70 million • Vine: More than 40 million • Tumblr: More than 85 million • Snapchat: 100 million users
- 10. www.marshallpr.com Importance of aContent Strategy • What are your goals? • Slow and steady wins the race • Determine who will post on social media • Create a social media policy • How much time are you going to dedicate to social media? • Create pre-approved posts • Schedule of posts • Plan ahead to address negative posts
- 11. www.marshallpr.com How to createengaging content • Photos get 104% more comments, 53% more likes • Buy a quality camera or video camera • Post questions • Ask trivia • Leverage old photos (nostalgia) • Ask for people’s opinion • Share events, attract new ones • Be responsive and authentic Source: www.hubspot.com
- 12. www.marshallpr.com Key Takeaways 1. Determineyour target audience 2. Use Facebook to share new information and utilize Insights 3. Start slow with social media, have a plan first 4. Develop a content strategy 5. Create engaging content
- 13. www.marshallpr.com Questions ? Nancy Marshall CEO NancyMarshall Communications nmarshall@marshallpr.com Greg Glynn Account Executive Nancy Marshall Communications gglynn@marshallpr.com Now Later
- 14. www.marshallpr.com Want to learnmore? Thursday, Sept. 24 8 a.m. – 12 p.m. Kaplan University Augusta • In-depth look at social media tactics and how to implement them • $199, includes 4-hour session and free breakfast from Lisa’s Restaurant All attendees should bring their laptop or tablet. Details at: bootcamp.marshallpr.com
- 15. www.marshallpr.com Book giveaway! Now isyour chance to win PR Works by Nancy Marshall. Put your business card in the fish bowl and we’ll pick one lucky winner. We’ll take the winner’s photo and share it today on our social media websites.
- 16. www.marshallpr.com Connect with us! Facebook: NancyMarshall Communications Twitter: @NMCMaine Nancy’s website: prmaven.com Our company e-newsletter! To sign up visit: marshallpr.com