SlideShare a Scribd company logo
How Watermelon	Social	Works
Personal	Branding	and	Content	Marketing
PERSONAL
BRANDING
THOUGHT
LEADERSHIP
CONTENT
CORPORATE
BRANDING
CONTENT	
MARKETING+ + + +
Develop	strong
promise-based	
brands	for	
exceptional
professionals	and	
company	leaders	
Professional	
brands	add	value	
to	the	company
Supports	sales	
and	P&L
Develop	original		
and	curated	content:
• Posts
• Blasts
• Videos
• White	papers
• Webinars
• Press
• Speaking
Engagements
• More
Integrate	
personal	brands	
with	company	
brand
Company	brand	
adds	value	to	the	
professionals
1.Post	to	Social	
Networks
2.Blast	to	Master	
Database
3.Engage	with	Thought	
Leadership	Content
4.Convert	with	
Information	Offers
5.Track	Metrics
6.Measure	ROI
• Engagement
• Leads
• Sales
Contact	George	Stephan
©	2020	Stephan	Partners.	All	rights	reserved.
george@stephanpartners.com	|	917	848	7972	
www.watermelonsocial.com
Hello.
Supports	sales	
and	P&L
PROFESSIONAL
NETWORK
Build	a	large	and	
high	quality	
professional	
network	for	
leaders:
• LinkedIn
• Outlook
• Industry	Lists
• More
Master	Database

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How Watermelon Social Works

  • 1. How Watermelon Social Works Personal Branding and Content Marketing PERSONAL BRANDING THOUGHT LEADERSHIP CONTENT CORPORATE BRANDING CONTENT MARKETING+ + + + Develop strong promise-based brands for exceptional professionals and company leaders Professional brands add value to the company Supports sales and P&L Develop original and curated content: • Posts • Blasts • Videos • White papers • Webinars • Press • Speaking Engagements • More Integrate personal brands with company brand Company brand adds value to the professionals 1.Post to Social Networks 2.Blast to Master Database 3.Engage with Thought Leadership Content 4.Convert with Information Offers 5.Track Metrics 6.Measure ROI • Engagement • Leads • Sales Contact George Stephan © 2020 Stephan Partners. All rights reserved. george@stephanpartners.com | 917 848 7972 www.watermelonsocial.com Hello. Supports sales and P&L PROFESSIONAL NETWORK Build a large and high quality professional network for leaders: • LinkedIn • Outlook • Industry Lists • More Master Database