An Analysis of Strategy of Internet Marketing in Indian ScenarioDr. Amarjeet Singh
The use of internet has a direct effect on country’s
economy. A study from Indian Council for Research and
International Economic Relations (ICRIER) reveals that on
an average 10% increase in internet subscriber results in
1.08% of increase in output. Thus, the increasing internet
penetration has a huge impact on country’s GDP. Internet is
overcoming the constraints like lack of alternative
infrastructure, lack of proper roads and lack of information
fairly efficiently and quickly. Internet has brought more
transparency into the system which is giving everybody equal
opportunity. Internet users are able to compare prices, search
hard-to-find items or information, communicate and learn in
new, improved ways. Governments can serve citizens much
more quickly and cost effectively through e-governance. It
has changed the way business is conducted in today’s world.
This article will focus on Internet marketing and the
strategies used to make the efforts successful. The Internet
poses both opportunities and threats to the field of marketing.
When developing a strategic marketing plan, organizations
will need to determine if and when internet marketing will be
utilized. The success of the Internet as a medium for
marketing depends upon how well the system outperforms
alternative systems. This article will also explore how an
organization can establish a customer base with the sitecentric and symbiotic marketing approaches.
A study on consumer buying behavior towards online retailers in Delhi NCRkanishamittal1
“Consumer is the sole end and purpose of all production, and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer."
- Adam Smith
The growing interdependence of the world economy and the international character of many business practices have contributed to the development of universal emphasis on consumers. Modern technological developments have no doubt made a great impact on the quality, availability, and safety of goods and services. A consumer person who purchases or ultimately consumes goods and services. The growing practice of electronic transactions includes both e-commerce and e- consumers.
An Analysis of Strategy of Internet Marketing in Indian ScenarioDr. Amarjeet Singh
The use of internet has a direct effect on country’s
economy. A study from Indian Council for Research and
International Economic Relations (ICRIER) reveals that on
an average 10% increase in internet subscriber results in
1.08% of increase in output. Thus, the increasing internet
penetration has a huge impact on country’s GDP. Internet is
overcoming the constraints like lack of alternative
infrastructure, lack of proper roads and lack of information
fairly efficiently and quickly. Internet has brought more
transparency into the system which is giving everybody equal
opportunity. Internet users are able to compare prices, search
hard-to-find items or information, communicate and learn in
new, improved ways. Governments can serve citizens much
more quickly and cost effectively through e-governance. It
has changed the way business is conducted in today’s world.
This article will focus on Internet marketing and the
strategies used to make the efforts successful. The Internet
poses both opportunities and threats to the field of marketing.
When developing a strategic marketing plan, organizations
will need to determine if and when internet marketing will be
utilized. The success of the Internet as a medium for
marketing depends upon how well the system outperforms
alternative systems. This article will also explore how an
organization can establish a customer base with the sitecentric and symbiotic marketing approaches.
A study on consumer buying behavior towards online retailers in Delhi NCRkanishamittal1
“Consumer is the sole end and purpose of all production, and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer."
- Adam Smith
The growing interdependence of the world economy and the international character of many business practices have contributed to the development of universal emphasis on consumers. Modern technological developments have no doubt made a great impact on the quality, availability, and safety of goods and services. A consumer person who purchases or ultimately consumes goods and services. The growing practice of electronic transactions includes both e-commerce and e- consumers.
Top 10 digital marketing companies in chandigarhBhanu Garg
So all of these factors combined forces you to find a good seo service agency that can fulfill your expectations and provide expected ranking, conversion rate, and ROI. Now you can easily locate such companies in your city. Here is a list of Top 10 digital marketing companies in Chandigarh which can help you to find a suitable digital marketing company.
Digital marketing strategy of Export UnitManish Mer
Summer Internship Report on Digital Marketing Strategy of Manohar International Pvt. Ltd.
This report is about advertise on Social Media like Facebook, LinkedIn, google, twitter etc. and PPC on through Google. as well as SEO and all tactics related to digital marketing had been covered.
My internship report is based on three months (plus one month extended) long internship program that I had completely finished in Asiatic Marketing Communication Limited under Asiatic Digital Community Engagement Department from 16th August to 15th December as a requirement of my BBA program in the Department of Business Administration. My internship report topic is Working Report on Asiatic Marketing Communications Limited.
PRODUCTION AND OPERATIONS
MANAGEMENT
-Management function responsible for producing goods & services
-Objectives of production management
-Functions of production management
-Production system & models
Top 10 digital marketing companies in chandigarhBhanu Garg
So all of these factors combined forces you to find a good seo service agency that can fulfill your expectations and provide expected ranking, conversion rate, and ROI. Now you can easily locate such companies in your city. Here is a list of Top 10 digital marketing companies in Chandigarh which can help you to find a suitable digital marketing company.
Digital marketing strategy of Export UnitManish Mer
Summer Internship Report on Digital Marketing Strategy of Manohar International Pvt. Ltd.
This report is about advertise on Social Media like Facebook, LinkedIn, google, twitter etc. and PPC on through Google. as well as SEO and all tactics related to digital marketing had been covered.
My internship report is based on three months (plus one month extended) long internship program that I had completely finished in Asiatic Marketing Communication Limited under Asiatic Digital Community Engagement Department from 16th August to 15th December as a requirement of my BBA program in the Department of Business Administration. My internship report topic is Working Report on Asiatic Marketing Communications Limited.
PRODUCTION AND OPERATIONS
MANAGEMENT
-Management function responsible for producing goods & services
-Objectives of production management
-Functions of production management
-Production system & models
Plastics are contemporary, synthetic materials. Plastics are oil and gas based, and consumes less than four per cent of our oil and gas reserves. Plastic in fact saves the energy it takes less energy to convert into plastic from raw materials. Throughout their whole life circle one-third less energy needs than making paper bags. Without plastic, whole packaging would take almost double energy by around 160 percent. The better-quality properties of plastics such as sanitized or germ free barrier properties, light weight, and durability contribute appreciably to our health and quality to way of life.
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In this presentation, we will talk about the importance of technology and factory automation, along with automated manufacturing systems, types of automation, automation principles and strategies.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Ultimate guide to digital marketing in noidaDigiperform
Digital marketing and what does it encompass? Basically, it’s a collective term which is used where marketing meets internet technology and other forms of new media.
An ocean of jobs in digital marketing awaits you. You just have to read it. https://www.vaibhavk.com/digital-marketing-courses-in-mau/
The typical objective of digital marketing is to reach the public and engage with them through various e-channels. Digital marketing has impressively broken the chains over the years due to the far-flung use of digital devices and the internet. The campaigns of digital marketing can be custom-made based on audiences’ demographics, interests, and behavior.
The extensive use of digital marketing has resulted in a shift in how organizations approach marketing, emphasising data-driven tactics and personalized client experience.
The 2000s and 2010s saw a sudden growth in digital marketing due to the proliferation of devices capable of accessing digital media. Stats from 2012 and 2013 showed, digital marketing was still growing, indicating its charm in the marketing industry.
The development of social media platforms such as LinkedIn, Facebook, YouTube, and Twitter in the 2000s led to a significant change in customer behavior. As a result, customers expected a seamless user experience across different channels for searching product information, which led to the diversification of marketing technology.
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Emerging Trends for Digital marketing in 2022 you should look out for?VidyaMandir5
It is important to know the emerging trends that influence digital marketing industry. Now we will explore the most important digital marketing trends for 2022
Emerging Trends for Digital marketing in 2022 you should look out for?VidyaMandir5
It is important to know the emerging trends that influence digital marketing industry. Now we will explore the most important digital marketing trends for 2022
Master In Advance Digital Marketing ! Be A Successful Digital MarketerMPrabhakar3
Digital Marketing Training Company & Consultancy – DIGITALKAL. Its headquartered in Delhi-NCR and also the presence in UP, Rajasthan, Haryana, Rajasthan, Chandigarh and growing in other states. We Offer E-commerce & Digital marketing Course and training to students, Professional, Entrepreneurs, Corporate & Freelancers. Our aim is to help everyone in Learning and make capable to implement on Digital Platforms.
Best Digital Marketing Company in Nagercoil Dlclassifieds
Dhaslee Technologies is the best SEO Company in Nagercoil.
Dhaslee technologies provide one stop solution for all your SEO needs.
Our Mission is to provide solutions for the modern business needs.
Our vision is to become a global player in the information technology industry.
Which is the best institute for digital marketing in East Delhi.pptxGunjanAarya1
Looking to kickstart your career in the exciting world of digital marketing? Well, you've come to the right place! In today's hyper-connected and digitally-driven era, businesses are constantly looking for skilled professionals who can navigate the complex landscape of online advertising, social media promotion, and search engine optimization. And if you're located in East Delhi, we've got some great news for you! There is no shortage of institutes that offer top-notch digital marketing courses in this bustling region. But which one is truly the best? Join us as we explore different options and uncover East Delhi's premier institute for all things digital marketing. Get ready to dive into a world where possibilities abound and success is just a click away!
Hisar Institute of Digital Marketing is one of the best Digital Marketing institutes in India providing Advanced Digital Marketing course to budding digital learners. To know what we provide, Read Brochure
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HiDM is a venture of Jugaadin Digital Services Pvt Ltd. HiDM is a young and premier institute of North India that aims to bridge the gap between the industry’s increasing digital training needs and the availability of trained talent. HiDM offers the career oriented digital marketing course in Hisar that help in enhancing the confidence of an individual and make him stand out of crowd.
To read more, Click here
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HiDM is a venture of Jugaadin Digital Services Pvt Ltd. HiDM is a young and premier institute of North India that aims to bridge the gap between the industry’s increasing digital training needs and the availability of trained talent. HiDM offers the career oriented digital marketing course in Hisar that help in enhancing the confidence of an individual and make him stand out of crowd.
To know more about Hidm....
https://hidm.in/
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1. UNIVERSITY OF TECHNOLOGY AND MANAGEMENT
SHILLONG, MEGHALAYA
WORKBOOK
FOR
DIGITAL MARKETING INDUSTRIAL TOUR TO DELHI
6th February, 2017- 14th February, 2017
Name: ANUP KUMAR ROY
Roll No: R090115001
BACHELOR OF BUSINESS ADMINISTRATION
(DIGITAL MARKETING)
BATCH -2015-18
2. Personal Details of the Student
Name: ANUP KUMAR ROY
Date of Birth: 31.05.93
Father’s Name: ARUN KUMAR ROY
Mother’s Name: RUNU BALA ROY
Permanent Address: VILL/P.O: CHANNIGHAT, DIST: CACHAR P.S: DHOLAI CITY:
SILCHAR ,PIN: 788120 STATE: ASSAM
Personal Phone No: 9436710484
Parents Phone No: 9401927495 ICE* _________________
Blood Group: B+
Any Specific Ailment:
Medicines being taken for the ailment __________________________________
Allergic to Medicine (if any) ____________________________________________
*[In case of emergency call this number]
3. My Perception of knowledge which I would like to derive from this Industrial Tour…
Industrial Tour Is an important activity in a professional course like BBA-Digital
marketing /Engineering programs that contribute the achievement of various essential
learning outcomes and program objectives.
Industrial tour help me to achieve the following…
Practical Insight how the companies work
Understand how does the product of the plant interfaced to the word
Interaction with technical experts to gain insight knowledge on production
concepts
4. Day 1 (7 February,2017): Visitto DIGNITAS DIGITAL,DELHI
ARRIVAL TIME: 3:30 PM
BRIEF OF DIGNITAS DIGITAL: Is a global Digital Advertising Agency , Dignitas
Digital is an award winning full-service digital agency based out of new Delhi , India.
Dignitas digital core competencies are digitalmarketing and Technology solutions
Dignitas Digital is a full-service Digital Agency with its
Core competence in all forms of Digital Marketing,
Web and mobile applications including but not limited
to Website Development, Search Engine Optimization
(SEO), Search Engine Marketing (SEM), Social Media
Management, Email Marketing, Mobile phone
Advertising iOS Development, Dignitas Digital is a full-
service Digital Agency with its core competence in all
forms of Digital Marketing, web and mobile applications including but not limited to
Website Development, Search Engine Optimization (SEO), Search Engine Marketing
(SEM), Social Media Management, Email Marketing, Mobile phone Advertising iOS
Development, Android Development, Custom Web Applications, Ecommerce Website
Development and Internet of Things (IOT). Dignitas Digital (DD) was founded with the
vision of making advanced digital technologies affordable, by Ivy-League alumni from
the University of Pennsylvania. Having worked in the field of advanced digital
marketing and technology in the American markets with for clients from a variety of
industries (healthcare, marketing, retail, sales, luxury appliances, computer hardware,
printing, fitness, entertainment, fashion, education, pharmaceutical etc.) , including
Fortune-100 companies, they decided to share the wealth of their knowledge and
experience to help other small and medium businesses around the world grow digitally
and on the internet in order achieve unforeseen success and ROI by reaching a
completely new domain of unexplored audience/customers. We hire the most talented
and enthusiastic individuals in our team. We are experts at what we do and we know
the web as the back of our house. We believe in making relationships with our clients
and turn their visions into reality - helping them achieve greater heights in terms of
success and revenue.
Specialties:
Web Development, Social Media Management, Digital Marketing, iOS AppDevelopment, Web
Applications, Digital Solutions, e-commerce Websites, Web Design, SEO, SEM, SMO, Android
App Development, Online Advertising, Software Development
5. Photo GalleryOf Dignitas Digital:
Some specific question which could be asked from Conducting Official of
Dignitas Digital:
1. Who is the competitor of Dignitas Digital?
Ans: Dignitas Digital competitor are
InMobi
Omlogic
Red Cube Digital Media
Digitsu India
2. What are the skill needed for a career in Digital Marketing?
Ans.
Creativity
Intellectual Curiosity
Analytic and data-driven metrics
6. Passion
Ability to execute
3. Dignitas Digital Advertising Cost by Industry?
Ans :
Industry CPM CPC
Automotive
Rs 10 3
e-Commerce
Rs. 15 7
Education
Rs. 3 0.50
Technology
Rs. 20 0.40
4.What are the work of Dignitas digital?
Ans:
SEO( Search Engine Optimization)
Search Engine Marketing (SEM)
Content Creation
Social Media Marketing
E-Marketing
Digital Display Advertising
Mobile Marketing
Viral Marketing
Web Analytics (Google)
Conclusion
5. What are the scope of Digital marketing in today’s world?
Ans. The future scope of Digital Marketing Industry will be determined by ideas and
development that call for the seamlessinterworking of mediums. It’s that simple the
7. future of digital marketing will be rooted in how marketers and plat forms createways for
new and traditional media medinamediato play together.
8. 2nd Day
9Feb: 2017 Visit to OMLogic Consulting Pvt Ltd, Delhi
Arrival Time: 9AM
Brief Of Omlogic : It Founded 2007.Omlogic
consulting is India 3rd largest online marketing
company It's unique and a holistic approach to
online marketing ensures that its customers get
the best possible returns on their online
marketing investments. Unlike most other
online marketing firms, OMLogic works with its
customers as its partners and treats online
marketing as a core and an integral part of its
customer's business. It starts its customer engagement by first understanding its
customer business thoroughly and then by creating a customized online
marketing strategy.
Location: E-29 Harsha Bhawan , Middle Circle ,Connaught Place, New Delhi-
110001 ,India Interaction with CEO of Omlogic CEO of Omlogicis Kapil Gupta. It
was great interaction with CEO of the Omlogic . He said all about their company
and also the growth of the digital marketing in India.
Specialties:
Web Development, Social Media Management, Digital Marketing, iOS App
Development, Web Applications, Digital Solutions, e-commerce Websites, Web Design,
SEO,SEM, SMO, Android App Development, Online Advertising, Software
Development
9. Photo Gallery of Omlogic office :
Mr. Kapil Gupta Founder and CEO of Omlogic
Some specific question which could be asked from Conducting Official of Omlogic….
1.Whois the CompetitorofOmlogic?
10. Ans. The Competitor of Omlogic are-
WebChutney
BC Web Wise
Social Media India
Aliva Now
Blue Digital
Avignyata Inc
Wind Chimes Communication
Flea Global
iStrat
2. Whatisthe main objectiveofOmlogic?
Ans. The main objective of Omlogic is to developdigitalmarketingand helping new
business to be onlineor digital
3.How many branchesofOmlogic have in India ?
Ans: Omlogic have only one branch in India that is New Delhi, India.
They service all over world.
4. Whatare the marketing strategy of Omlogic?
Ans: Marketing Strategy of Omlogic Company are
Think
Create /Content
Execute
Spread
Prograde
5.Whatis the productof Omlogic?
Ans. Omlogic has been in the business of helping brand leverage digital media by
creating unique engage avenues for the brand most of it is focused leveraging platform
11. like, Facebook, twitter, Instagram, YouTube etc. and creating individual. Omlogic best
while working as a service company to provide best digital ROI to brand.
6.Why companyshould be investing more in online ads?
Ans: A 2016 report by technology research specialists Gartner Inc. state that digital
strategies such as mobile marketing and social media will influence at least 80% of
consumers spending in the near future that should be reach enough for company to
take a closer look at the top six reason why business are proceeding more and more
at their annual budget into digital space.