The document outlines nine essential tools for succeeding as a personal trainer in 2020, which include presence, stamina, providing value, and goal-setting. It emphasizes the importance of building relationships with clients through effective follow-ups, being flexible, and executing actions that foster trust and connection. The insights encourage trainers to actively engage within the gym community, deliver value beyond sessions, and continuously adapt to meet the needs of their clients.

1. How to win the PT-game in
2020
-9 tools to success-
By Øystein Jensen
Founder of Corporis and well-renowned PT, lecturer and
entrepreneur.

2. 9 tools to succeed
• Presence
• Stamina
• Working for free
• Follow-up
• Providing value
• Eccentrics and helping hand
• Goalsetting
• Flexibility
• Execution

3. Prescence
• When does the other PTs work? (morning, mid-day, afternoon, evening etc)
- Be present when the others are not.
• Can you fit your workouts in the opening-hours of your gym?
- Do so, and remeber; Interact with the public, help out when you can and come
with advice when asked. TAKE OFF YOUR HEADPHONES!
• Greet everyone welcome when they come into the gym – even when you
have a client. A simple «Hi John» is sufficient. Memorize their names!

4. Stamina
• How much work can you take?
- Do all of that and then some. This game is all about patience and presence.
• How many clients can you give a free introductory training during a week?
- Everyone can get a new client every week by walking the floor. 1 client per
week equals 40 clients in 10 months. If you choose to not walk the floor as
beginner-trainer you will loose. Not only in the economical scheme of things,
but also when it comes to becoming a part of the culture and society of the
gym.
• Do you have goals when it comes to obtaining clients?
- Set daily, weekly, monthly and yearly goals.

5. Work for free
• What is the least amount of money you need to come by?
-Live accordingly. Free work by giving value to all gym members, colleagues,
social media, lectures, volunteer work and being a great human being will take
you to your goals. NOT the pre-paid clients.
• Are you providing value to your clients when they are at home?
- Trainingprogrammes, meditation schedules, social media posts and all «free»
services they get will glue them to you and keep them forever.
• Are you recommending other trainers at your gym to potential clients?
- Do it! Now! It proves your professionalism, it will make your colleagues send
you suitable clients back and give the gym an overall great reputation.

6. Follow-up
• Are you taking notes after each session with your clients?
- You have to! The most important part of the notes is everything BUT the
training itself.
• Are you sending a text or calling your clients every week?
- ALL of your clients should get a text or call from you every week. Use the call
to ask them how their day was, how the injury is coming along, how their kids
are, if they got their refrigerator fixed, if they went skiing etc etc.
- All of these «non-training-like» subjects will create a relationship much deeper
than any workout-regimen.
• Are your clients required to check-in with you every week?
- It should be expected that they provide you with information you need to
optimize their progress. Pic of bodyweight, food journal, own workouts etc.

7. Value
• Are you giving back to the fitness-society?
- Start now! We will all win if all of us are winning. Put out valuable content on
SoMe, put out a FB link to a seminar and give credit to others who do the
same.
• Are you educating your clients?
- Giving information they can put into work in their life gives you control and
credit for all positive changes that is made – not only the ones from the actual
Personal Training sessions.
• Are you becoming an important asset to your clients life?
- Listen to them, give advice, be prescent and give room for practically anything.

8. Eccentrics and helping hand
• Are you only using external loads or are you also providing resitance through
using yourself as workload?
- Using yourself as resistance is higly effective when it comes to making your
clients dependent on you.
• Are you incoorporating eccentric exercises for your clients?
- They are extremely hard, highly effective and makes you incredibly important
for correct execution and safety.
• Are you subconciously making your clients independent in the gym or are you
continously challenging them?
- New challenges requiring new and more guidance are imperative!

9. Goalsetting
• Are you using both goals AND visionary mindset tactics for your
clients?
- Goals are totally concrete and palpable while visions will keep you
chasing progress forever. Do not fall into the trap of only setting finite
goals – you will loose your clients.
• Why are you setting goals?
- Over-communicate the fact that a goal is just a step towards
something bigger. They are important and should be celebrated, but
never ever make your client feel that they are done.
• How do you determine if the goals are the right ones for your client?
- Remember that client has dreams that are influenced by societal
norms and not inner drive. You need to tap into what they REALLY want
to acchieve.

10. Flexibility
• How rigid should you be towards your client?
- «The TOTAL personal training experience» comes not only with the individual
TRAINING follow-up, but by an eye for individual flexibility. Everything from
time, date, location, content and client-focus should be subject for change.
• What will the flexibility towards your client give in return?
- By being flexible you will be given more space for scheduling challenges of
your own, positivity towards you and your personal life and a feeling of a deeper
respect and relationship between trainer and client.

11. Execution
• DOING is EVERYTHING!
1. Calling your clients to check how they are doing (for no particular reason)
2. Putting out valuable content for other trainers with no expectation of return.
3. Sending your clients «surprise homework» without charging.
4. Putting out valuable content for your clients and the general public without
monitizing.
5. Writing down thoughts and goals every day.
6. Learning, listening and growing with purpose.
7. Having your lists updated at all times.
8. Checking up on your colleagues and actively offering to help out if it is needed.
9. Walking the floor – talking to costumers – offering help without selling.