The document outlines strategies for motivating clients in fitness training, emphasizing the importance of making health a priority and incorporating fun into workouts. Key points include setting reminders, empowering clients, creating a support system, and maintaining a positive attitude. The author also highlights the significance of understanding clients' deeper motivations behind their goals for lasting success.

1. HOW TO MOTIVATE YOUR CLIENTS
Max Icardi
Functional Training
Academy
© Functional Training Academy info@funtionaltraining.academy

2. 1999
2003
•Medical Faculty - University of Turijn
•Sport Medicine degree – University
of Glasgow
•Functional Training Network
•Functional Training Academy
•Outside The Box (Lille)
MAX ICARDI

3. www.functionaltraining.academy

4. “There are 168 hours in a week. I see my clients 1 HOUR a
week. How can I make an impact on the other 167 hours?”
TRAINER
ENTREPRENE
URCOACH

5. WHAT ABOUT THE MENTAL
CHALLENGE?
© Functional Training Network

6. 1. MAKE YOURSELF A PRIORITY
© Functional Training Network
If you want to see results, you have to make
your health and fitness a priority, which
sometimes mean putting yourself above
others. Not enough people make themselves
the priority. They take care of others, but not
themselves. This doesn’t necessarily mean
you have to be selfish, just that you should
re-evaluate your priorities and practice better
time management skills.

7. http://www.vub.ac.be/downloads/bijlagen/PerstekstTijdsbesteding.pdf
2,5 hrs/day
(free time/day: 4hrs)

8. 2. HAVE FUN
© Functional Training Network
The more fun you have while working out, the more likely you’ll be to keep coming
back for more. It’s kind of like Pavlov’s dog experiment; you’ll begin to associate
exercise with happiness instead of dread or contempt. I try to make training with
me fun and I use a lot of humor for clients to get through the workout

9. 3. SET REMINDERS
© Functional Training Network
I have clients set reminders in their phone about exercising, recovering, going to
sleep on time, eating right etc., this helps them stay focused. With the technology
available nowadays is very easy to keep engaged even when they are not with
you.

10. 4. EMPOWER YOUR CLIENTS
© Functional Training Network
My number one tip for keeping your clients motivated is simple: boost their self-
confidence. ALWAYS. Make them believe in themselves and their ability to
overcome whatever physical, mental and emotional challenges they face. If they
believe in themselves first, the rest will follow

11. 5. CREATE A SUPPORT SYSTEM
© Functional Training Network
Let your clients share their goals and aspirations with their close friends and
family members and ask them to help hold them accountable. When their
motivation is running low it’s important to have a support system that will back
them up and encourage them to keep going. Have your clients join a local sports
club, running group, or even create a “club” for your clients in order to exercise
together when they're not with you.

12. 6. MIX IT UP!
© Functional Training Network
If your clients start to get bored with their exercise routine chances are they won’t
find it fun anymore. Their boredom might cause them to associate exercise with
feelings of negativity (instead of fun and excitement) and as a result they might be
more likely to quit. I keep my clients motivated throwing in (once in a while)
unexpected routines or letting them try a new sport. Cardio doesn’t always need
to be jogging. Maybe they have a mountainbike sitting somewhere int he garage:
why not to organize a mountainbike clinic?

13. 7. WALK YOUR TALK
© Functional Training Network
Walking your talk means honouring your word, doing what you say you will do and
being accountable. This builds inner strength which is what you need to change
your body and your life. Your clients look at you for inspiration. Don’t act like this
very inhuman God of Fitness, but share with them your daily struggles to fit
exercise in your busy life and how do you cope with it.

14. 8. VISUALIZE THE RESULT
© Functional Training Network
I’m a big fan of visualization techniques that help remind my clients of what
they’re working towards.

15. 9. STAY POSITIVE
© Functional Training Network
It is so important to keep
all negativity outside of
your client’s workouts,
even if you’re having a
bad day yourself.
Sometimes the training
program will not be
progressing like you
wish, sometimes your
clients will have to face
failure, but your attitude
in this is utterly
important. Maintaining a
positive attitude,
especially as this is one
of the most important
parts of getting fit and
healthy..

16. 10. FIND THE WHY?
Finding the deeper meaning behind your client’s goal is the key to success
because once they find that emotional connection they’ll be much less likely to turn
back. At the surface, many people's goals are to lose weight, tone up, feel better,
etc., but superficial goals get superficial results that usually fade. Dig a little
deeper, and the ‘why’ is usually unveiled: to be more confident, to be more happy,
to feel sexy again.

17. 1.”YOU” is a priority
2. Have fun
3. Set reminders
4. Empower your clients
5. Create a support system
6. Mix it up
7. Walk your talk
8. Visualize the results
9. Stay positive
10. Find the “why”
© Functional Training Network

19. Postgraduaat ‘FUNCTIONAL
TRAINER’
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