Learn how to work ON your business instead of IN your business. Tips and tricks for successful personal trainers and Crossfit box owners on how to maximize profit, serve their clients better and re-gain back their quality time.

1. www.functionaltraining.net
HELP! MY AGENDA IS FULL...
WHATNEXT?

2. 2003
•Medical Faculty - University of Turin
•Sport Medicine degree – University of
Glasgow
•Founder of Functional Training Academy
•CEO Functional Training Network
MAX ICARDI
1999

3. 2002 - ...
MAX ICARDI
• Personal Trainer
• Lecturer &
Presenter
• PT studio owner
2008 - ...
FUNCTIONAL
TRAINING
NETWORK
• Quality label for
personal
trainers
• 35 freelance
trainers
• Registered
brand
2011 - ...
FUNCTIONAL
TRAINING
ACADEMY
• Postgraduate
education
• Workshops for
professionals
2013 - ...
OUTSIDE
THE BOX
• Outdoor Training
studio
• Bed & Breakfast
• Seminar room
www.functionaltraining.net

4. www.functionaltraining.net
“Choose a job you love,
and you will never have to
work a day in your life”
- Confucius-

5. www.functionaltraining.net
HEY YOU,
THERE...

6. www.functionaltraining.net
HELP ! MY AGENDA IS FULL
6 STEPS TO HELP YOU FINDTHE RIGHT WORK/LIFE BALANCE
“My agenda is actually full, I don’t have time for myself or to grow the
business...but I NEED the income of my training hours”

7. www.functionaltraining.net
“Choose a job you love,
and you will never have to
work a day in your life”
- Confucius-

8. www.functionaltraining.net
1. Is your agenda REALLY full?
2. Innovate and optimize
3. Surround you with people
4. Learn to say NO
5. Plan enough ME time
6. Create passive income

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Step 1: Is your agenda REALLY full?
Do you HAVE an agenda?
Work with blocks
Charge for your TIME
Is your time EFFICIENT?

10. Do you HAVE an agenda?
www.functionaltraining.net
Step 1: Is your agenda REALLY full?

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Step 1: Is your agenda REALLY full?
Work with blocks

12. www.functionaltraining.net
Step 1: Is your agenda REALLY full?
Charge for your TIME
*study from Arteveldehogeschool Gent an hairdresser studio should charge min. €1/minute to “survive”
SESSION AT HOME =
1,5x PRICE IN YOUR STUDIO (30’ ON THE ROAD)
WORK WITH HALF-DAY AND FULL DAY PRICES
MINIMUM PRICE? €1/MINUTE*

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Step 1: Is your agenda REALLY full?
Is your time efficient?

14. Think outside the box
Use technology in your favour
What could be automated?
Step 2: INNOVATE AND OPTIMIZE

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Step 2: INNOVATE AND OPTIMIZE
Think outside the box

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Step 2: INNOVATE AND OPTIMIZE
Use technology in your favour

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Step 2: INNOVATE AND OPTIMIZE
What could be automated?

18. Invest in a team
Do what you’re good at
Coach and inspire
Step 3: SURROUND YOU WITH PEOPLE

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Step 3: SURROUND YOU WITH PEOPLE
Invest in a team

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Step 3: SURROUND YOU WITH PEOPLE
Do what you’re good at

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Step 3: SURROUND YOU WITH PEOPLE
Coach and inspire

22. Step 4: LEARN TO SAY “NO”!
Don’t always be reachable
Have a “waiting” policy
Choose your own direction

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Step 4: LEARN TO SAY “NO”!
Don’t always be reachable
Have an “office” phone
Speak a good message in
your answering machine
Call back within 48hrs
(the same applies to e-mail)

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Step 4: LEARN TO SAY “NO”!
Have a waiting policy
At least 48hrs before first
appointment
If you’re busy, that’s a
good sign for your clients
Follow up on your
appointment!

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URGENT NON-URGENT
IMPORTANTNOT-IMPORTANT
Choose your own direction
INTERRUPTIONS
Delegate,
Automate or
decline
DISTRACTIONS
Delegate,
Automate or
decline
CRISES
Do it now! How
can I avoid this
in the future?
GOALS &
PLANNING
Step 4: LEARN TO SAY “NO”!

26. SAY “YES!”
Happiness to see client happy
Short term € reward
Little time to enjoy it, too many
projects
UNHAPPY!
SAY “NO!”
Afraid to disappoint
Short term loss of €
More time to focus on important
projects (+€€€) + FREE TIME
HAPPY!
www.functionaltraining.net
Step #: LEARN TO SAY “NO”!

27. Step 5: PLAN ENOUGH “ME” TIME
Book time with YOURSELF
Find a hobby
Celebrate success

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Step 5: PLAN ENOUGH “ME” TIME
Book time with YOURSELF

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Step 5: PLAN ENOUGH “ME” TIME
Find a hobby

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Step 5: PLAN ENOUGH “ME” TIME
Celebrate success

31. Step 6: CREATE PASSIVE INCOME
Make yourself replaceable
Don’t get paid by the hour
Work ON your business

32. SALEABILITY
•When you are replaceable, your company is
more saleable. When someone buys your
company, they will consider it more valuable if
they can just take over the reins and it runs.
FREEDOM
•This is probably one of the reasons you started
the business in the first place. If you are the
critical piece, you won’t be able to take time off.
LEADERSHIP
•When you can systemize the day-to-day actions,
you can shift into a role where you seek out new
opportunities, try new things, and innovate
If you are going to build a company and can’t be replaced, you are, in fact, building a
trap. And that’s not something you want to get yourself into.
www.functionaltraining.net
Step 6: CREATE PASSIVE INCOME
Make yourself replaceable

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Step 6: CREATE PASSIVE INCOME
Don’t get paid by the hour

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PT STUDIO LILLE 32 sq.m (on monthly basis) – ONE TRAINER
FREELANCE TRAINER = 50hrs €32/uur - €1.600
(70%- 30%)
EMPLOYED TRAINER: 42hrs €20/uur - €840
1:1 TRAINING = 92hrs €45/uur = €4.140
(65%)
€1.700
Step 6: CREATE PASSIVE INCOME
100% CAPACITY (160hrs/month) = €2.615

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Step 6: CREATE PASSIVE INCOME
Work ON your business, not IN your business

36. BRING IT HOME MESSAGE
www.functionaltraining.net

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Thankyou, thankyou very much!
www.maxicardi.com