Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
Would you bet on AR? Bettina Stier Scamatchia - ChiquitaSavage Marketing
Chiquita Bananas has a unique opportunity to connect with consumers through storytelling on their iconic blue stickers. The summaries seeks to leverage new technologies like augmented reality stickers and Snapchat filters to engage younger audiences and bring more fun and smiles to everyday experiences. The goal is to push the Chiquita brand further into popular culture and have something interesting going on throughout the year to keep people interested and engaged with the brand.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
This document provides a summary of food trends from April to June. It discusses trends around conscious eating, reducing food waste, educating consumers about food origins, and encouraging more mindful eating. Examples include an app that sells discounted soon-to-expire food to reduce waste, an "electronic nose" that detects food safety, and campaigns promoting home cooking.
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
Would you bet on AR? Bettina Stier Scamatchia - ChiquitaSavage Marketing
Chiquita Bananas has a unique opportunity to connect with consumers through storytelling on their iconic blue stickers. The summaries seeks to leverage new technologies like augmented reality stickers and Snapchat filters to engage younger audiences and bring more fun and smiles to everyday experiences. The goal is to push the Chiquita brand further into popular culture and have something interesting going on throughout the year to keep people interested and engaged with the brand.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
This document provides a summary of food trends from April to June. It discusses trends around conscious eating, reducing food waste, educating consumers about food origins, and encouraging more mindful eating. Examples include an app that sells discounted soon-to-expire food to reduce waste, an "electronic nose" that detects food safety, and campaigns promoting home cooking.
The document discusses the rise of socially conscious consumers and opportunities for brands to engage in social causes. It notes that consumers increasingly want companies to consider social impact equally with profits. The document then outlines various strategies brands can take to build partnerships and contribute to social issues, such as collaborating with non-profits, engaging customers in causes, and using platforms to demonstrate social accountability.
Sustainability In Experiential - No Longer A Nice To Have - A NecessityHarriet Jones
At Seen Presents we’re passionate about reducing the environmental impact of live experiences. This guide combines our understanding of consumer behaviour and environmentally conscious production practices to show you how to deliver a sustainable live experience.
The document summarizes key points from the 3rd Annual Gravity Summit presented by Simon Mainwaring. It discusses the problems with a "Me First" mindset and its negative impacts on businesses, consumers, the planet, and culture. It argues that social business and technology can drive social change by accelerating communication between groups. Further, it advocates for a shift towards "We First" capitalism where companies merge purpose and profits through sustainable practices and contribute to social and environmental issues that consumers care about.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign's big idea is that Auntie Anne's offers unexpectedly fresh pretzels that make indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app downloads, impressions and redemptions.
The document summarizes various food trends from around the world between July and September. Some of the trends discussed include high-tech innovations in food preparation and consumption alongside a return to more analog and natural food experiences. New restaurants focus on paleo diets consisting of only unprocessed foods from 10,000 years ago. Other trends include using bees to build wax sculptures of food packaging, devices that revive flat beer, and personalized coffee orders via smartphone.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here:
It is true that speed or ease of preparation, convenience, taste, indulgence and health are not new trends. But each of these considerations has changed significantly in the last decade and especially after the Coronavirus Pandemic, and we reviewed how consumers perceive them. Furthermore: who influences consumers today? How do consumers decide what is healthy and what is a treat, whether to make a meal or buy it, whether to go to a store or buy online? What external factors influence the choice of brands and packaging - such as trends, social media, independent production, craftsmanship, ethics, sustainability, contribution to society?
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
This document outlines a proposal for an app called "No Waste Save Poor" that aims to reduce food waste and hunger. The app would connect sources of surplus food, like restaurants and markets, to charitable organizations helping the hungry. Key features include GPS locators to find appropriate locations. The target market includes unsold food from supermarkets, schools, businesses, and restaurants. Competition includes other apps like "Waste No Food." The proposal discusses promotion through restaurants, social media, and community events. It also outlines plans for distribution on app stores and a schedule for recruiting volunteers and strengthening partnerships.
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
The Next Idea International Restaurant and Food Trend Forecast 2018Robert Ancill
The Next Idea (TNI) anticipates 2018 to be a very exciting year as the ever-changing restaurant and food landscape adjusts itself towards an uncertain yet deeply curious and discerning consumer.
This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
The document provides summaries of marketing campaigns for several brands:
1. Unilever's Magnum ice cream campaign included creating "Magnum Manor" where media could interview celebrity Eva Longoria and experience new products, generating over 380 million impressions.
2. Klondike's video contest asking "What Would You Do for a Klondike Bar?" included digital content and social media, generating over 390 million impressions and increasing online conversation.
3. Dove's campaign in Taiwan engaged celebrities and university product placements to reintroduce the brand to 20-somethings and increase market share among that group.
4. A "Food-shion Show" in Shanghai modernized Unilever's
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
Social media benchmark and content trends for the fruit juice industryDoug Schumacher
A benchmark and content analysis of what fruit juice brands are doing on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Dole, Capri Sun, Naked Juice, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8 and Langers Juice.
General Mills is a large food company that produces many well-known brands like Cheerios, Pillsbury, and Betty Crocker. The document discusses General Mills' business, challenges in competing with other major brands, and goals of promoting healthy eating. It proposes using social media to promote General Mills breakfast products and ease parents' morning routines, evaluating the campaign through incentives, and maintaining social media efforts throughout the year.
[HUBFORUM SINGAPORE] MONDELEZ, Mind The Gap - Pete MitchellHUB INSTITUTE
Pete Mitchell, Global Media Innovations Director at Mondelez, started this conference with a very in-depth Master Class starting from mediabuying to CRM passing by real time marketing. To watch this presentation live : http://hubinstitute.com/2015/06/hubforum-singapore-replay/#ctZ1htcog0fqH57H.99
Verbraucher weltweit werden beim Lebensmittelkauf von zwei übergeordneten Konsumtrends beeinflusst: Dem Wunsch nach einer nachhaltigen, ressourcensparenden Ernährungsweise und der Sehnsucht, den eigenen Individualismus auf dem Teller auszudrücken. Rund um diese Meta-Trends hat die Kommunikationsagentur Edelman.ergo im Rahmen der „Internationalen Grünen Woche“ 16 globale Lebensmitteltrends veröffentlicht.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
This document provides an overview of developing a new kids beverage concept called "Monster Juice". It begins by describing distilling one's essence through introspection. Friends described the creator as having imagination. The document then outlines observations of the kids beverage market and opportunities to create an engaging and healthy drinking experience for children through rewards built into the beverage. It proposes a drink that provides entertainment once finished to encourage kids to drink it completely. The concept aims to inspire happy, healthy habits in kids while growing within the promising kids juice market.
This document discusses the concept of micro-marketing, which involves identifying specific passions and interests of niche consumer groups or "micro-segments" in order to improve marketing impact. It provides examples of how companies like Nike and Kraft have used micro-marketing strategies focused on online communities to build brands and drive sales. The document advocates exploring new data sources to find untapped opportunities and activating strategies around consumer passions in niche areas.
How social segments can improve your marketing impact, presented by David Rab...SocialMedia.org
The document discusses how micro-segmentation and micro-marketing can improve marketing impact by targeting specific social segments or niches based on their interests and passions. It provides examples of how Nike and Kraft engaged micro-segments through online communities and social media to grow revenue. The document advocates identifying specific passions within social segments and engaging those segments through relevant stories and conversations to drive brand advocacy rather than relying on traditional demographic targeting.
The document discusses the rise of socially conscious consumers and opportunities for brands to engage in social causes. It notes that consumers increasingly want companies to consider social impact equally with profits. The document then outlines various strategies brands can take to build partnerships and contribute to social issues, such as collaborating with non-profits, engaging customers in causes, and using platforms to demonstrate social accountability.
Sustainability In Experiential - No Longer A Nice To Have - A NecessityHarriet Jones
At Seen Presents we’re passionate about reducing the environmental impact of live experiences. This guide combines our understanding of consumer behaviour and environmentally conscious production practices to show you how to deliver a sustainable live experience.
The document summarizes key points from the 3rd Annual Gravity Summit presented by Simon Mainwaring. It discusses the problems with a "Me First" mindset and its negative impacts on businesses, consumers, the planet, and culture. It argues that social business and technology can drive social change by accelerating communication between groups. Further, it advocates for a shift towards "We First" capitalism where companies merge purpose and profits through sustainable practices and contribute to social and environmental issues that consumers care about.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign's big idea is that Auntie Anne's offers unexpectedly fresh pretzels that make indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app downloads, impressions and redemptions.
The document summarizes various food trends from around the world between July and September. Some of the trends discussed include high-tech innovations in food preparation and consumption alongside a return to more analog and natural food experiences. New restaurants focus on paleo diets consisting of only unprocessed foods from 10,000 years ago. Other trends include using bees to build wax sculptures of food packaging, devices that revive flat beer, and personalized coffee orders via smartphone.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here:
It is true that speed or ease of preparation, convenience, taste, indulgence and health are not new trends. But each of these considerations has changed significantly in the last decade and especially after the Coronavirus Pandemic, and we reviewed how consumers perceive them. Furthermore: who influences consumers today? How do consumers decide what is healthy and what is a treat, whether to make a meal or buy it, whether to go to a store or buy online? What external factors influence the choice of brands and packaging - such as trends, social media, independent production, craftsmanship, ethics, sustainability, contribution to society?
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
This document outlines a proposal for an app called "No Waste Save Poor" that aims to reduce food waste and hunger. The app would connect sources of surplus food, like restaurants and markets, to charitable organizations helping the hungry. Key features include GPS locators to find appropriate locations. The target market includes unsold food from supermarkets, schools, businesses, and restaurants. Competition includes other apps like "Waste No Food." The proposal discusses promotion through restaurants, social media, and community events. It also outlines plans for distribution on app stores and a schedule for recruiting volunteers and strengthening partnerships.
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
The Next Idea International Restaurant and Food Trend Forecast 2018Robert Ancill
The Next Idea (TNI) anticipates 2018 to be a very exciting year as the ever-changing restaurant and food landscape adjusts itself towards an uncertain yet deeply curious and discerning consumer.
This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
The document provides summaries of marketing campaigns for several brands:
1. Unilever's Magnum ice cream campaign included creating "Magnum Manor" where media could interview celebrity Eva Longoria and experience new products, generating over 380 million impressions.
2. Klondike's video contest asking "What Would You Do for a Klondike Bar?" included digital content and social media, generating over 390 million impressions and increasing online conversation.
3. Dove's campaign in Taiwan engaged celebrities and university product placements to reintroduce the brand to 20-somethings and increase market share among that group.
4. A "Food-shion Show" in Shanghai modernized Unilever's
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
Social media benchmark and content trends for the fruit juice industryDoug Schumacher
A benchmark and content analysis of what fruit juice brands are doing on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Dole, Capri Sun, Naked Juice, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8 and Langers Juice.
General Mills is a large food company that produces many well-known brands like Cheerios, Pillsbury, and Betty Crocker. The document discusses General Mills' business, challenges in competing with other major brands, and goals of promoting healthy eating. It proposes using social media to promote General Mills breakfast products and ease parents' morning routines, evaluating the campaign through incentives, and maintaining social media efforts throughout the year.
[HUBFORUM SINGAPORE] MONDELEZ, Mind The Gap - Pete MitchellHUB INSTITUTE
Pete Mitchell, Global Media Innovations Director at Mondelez, started this conference with a very in-depth Master Class starting from mediabuying to CRM passing by real time marketing. To watch this presentation live : http://hubinstitute.com/2015/06/hubforum-singapore-replay/#ctZ1htcog0fqH57H.99
Verbraucher weltweit werden beim Lebensmittelkauf von zwei übergeordneten Konsumtrends beeinflusst: Dem Wunsch nach einer nachhaltigen, ressourcensparenden Ernährungsweise und der Sehnsucht, den eigenen Individualismus auf dem Teller auszudrücken. Rund um diese Meta-Trends hat die Kommunikationsagentur Edelman.ergo im Rahmen der „Internationalen Grünen Woche“ 16 globale Lebensmitteltrends veröffentlicht.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
This document provides an overview of developing a new kids beverage concept called "Monster Juice". It begins by describing distilling one's essence through introspection. Friends described the creator as having imagination. The document then outlines observations of the kids beverage market and opportunities to create an engaging and healthy drinking experience for children through rewards built into the beverage. It proposes a drink that provides entertainment once finished to encourage kids to drink it completely. The concept aims to inspire happy, healthy habits in kids while growing within the promising kids juice market.
This document discusses the concept of micro-marketing, which involves identifying specific passions and interests of niche consumer groups or "micro-segments" in order to improve marketing impact. It provides examples of how companies like Nike and Kraft have used micro-marketing strategies focused on online communities to build brands and drive sales. The document advocates exploring new data sources to find untapped opportunities and activating strategies around consumer passions in niche areas.
How social segments can improve your marketing impact, presented by David Rab...SocialMedia.org
The document discusses how micro-segmentation and micro-marketing can improve marketing impact by targeting specific social segments or niches based on their interests and passions. It provides examples of how Nike and Kraft engaged micro-segments through online communities and social media to grow revenue. The document advocates identifying specific passions within social segments and engaging those segments through relevant stories and conversations to drive brand advocacy rather than relying on traditional demographic targeting.
Focus on Millennials: historical and demographic context, values, working goals, opinions on technology, consumption, food & health, travel. Examples of marketing campaigns.
Millennials and Generation Z consumers are snacking more frequently, with an increase in snacking 5-7 times per day. Solarti aims to empower consumers with better snack choices and a personalized experience. By leveraging consumer data and community building, Solarti can drive innovation to bring new snack products to market in just 4 months, faster than traditional brands. Solarti solves problems like a lack of innovation, inconvenience, and non-transparency in the food industry by developing unique, nutritious snacks based on consumer feedback.
Bolthouse Farms produces smoothies that are healthy and convenient. However, consumers are unaware of Bolthouse Smoothies in the marketplace. The campaign aims to inform consumers about Bolthouse Smoothies and their role in a healthy lifestyle. Roots Agency plans to accomplish this through an advertising plan that will reach 70% of the target market of women and men aged 25-49 at least four times over the course of a year. [END SUMMARY]
Some restaurant advertisements are easy to forget. Others end up being viral but short-lived. And then there are those which point toward a bigger cultural shift.
Our goal is to sift through all these ads and find you the most important trends to pay attention to. So that your restaurant not only advertises but actually does it well.
Every individual is a consumer who experiences 50,000 discreet thoughts on an average, every single day! And these thoughts impact the choices they make every instant. Ideally, marketers must understand and analyze all these decisions and preferences in a consumer’s life prior to developing a marketing campaign.
Making the task of marketers infinitely more difficult is the digital madness the world is presently experiencing, at the heart of which is the emergence of a new global culture. This global consumer culture is continuously evolving, as the consumers are engaged 24X7 on global communication platforms, and are constantly sharing and consuming information, unrestricted by geographical borders.
Using data and tools to de-bunk myths and deliver impactful marketingsophiecoley
The presentation given by Sophie Coley, Audience Strategy Director, and Jim Kirby, Media Strategy Director, from Propellernet at Hitwise's 2018 Summer Summit.
Digital Food Marketing - 10 Of The Most Delicious Opportunities for 2014Big Spaceship
People's relationship with food is quickly evolving. Here are some ideas on how to Internet better for the edibles and juiceables.
If you like food and the Internet, you might enjoy the long version of this presentation here: http://spcshp.it/foodmarketing
Recipes are the original viral content. Brands are seeking to understand how, where, why and when consumers seek out, consume and share recipes. Many brands target women ages 25-54 with recipe content, but to increase purchase, consumption and usage occasions, brands first need to understand how people interact with this content.
This marketing campaign proposes a recipe contest called "How iCook BBQ Battle" to promote Jay D's barbecue sauce. Contestants would create recipes using the sauce as a main ingredient and submit them online. Recipes would be voted on by social media users, and the winner would receive $850 and have their recipe featured in a promotional video. The campaign aims to increase sauce sales and brand awareness through the contest and social media promotion across Facebook, Instagram, Twitter and YouTube. With a $10,000 budget, the campaign would measure success through analytical tools tracking engagement on social media platforms.
Juice Me is an online community and smartphone application for juicers that aims to promote holistic health and connect juicers through engaging content. It was founded by Aminata Clason-Diop and will provide profiles, recipes, reviews, blogs and a marketplace to link juicers. The application will allow users to find juice bars and search for foods based on their needs. Juice Me plans to reach its target market of juicers, raw food enthusiasts and yogis in New York through social media, word-of-mouth and guerrilla marketing. It expects to generate revenue through affiliate commissions, advertising and in-app purchases. Juice Me is requesting $14,000 in startup capital
Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
The Food & Beverage report outlines the industry’s social media landscape, how leading brands are optimizing their social strategies and techniques for intelligent consumer listening.
Download the report to discover:
- How to time Twitter activity to get more attention
- What bacon and kale can tell us about the health food trends and US consumers
- How Coke Zero, Snapple and Vitaminwater are covering niche interest groups
- How the frappuccino became a summer beverage
Why the health trend threatens to change big food & beverage brands’ businesses
McDonald's competitive strategy plan aims to win back millennial customers, who now make up less than 50% of restaurant traffic. The plan proposes four key strategies - social activation, tech integration, social responsibility initiatives, and trend-focused sponsorships. These strategies include social media campaigns, mobile app rewards, charity donations, and sponsoring events like music festivals. The goal is for millennials to find their identities and values reflected in the McDonald's brand through these updated strategies, resulting in a 50% increase in millennial customer traffic across restaurants.
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
Philly 360 Campaign Communication ApproachDaylon Soh 苏大章
Conceived for a pitch to introduce Philadelphia Cream Cheese into the local market. Campaign was meant to tie in with mass market consumer sampling.
Sources:
surveymonkey.com, WARC & EuroMonitor
Mid-Term Exam Marketing 435535Summer Term 2017 Exam Instructi.docxARIV4
Mid-Term Exam Marketing 435/535
Summer Term 2017
Exam Instructions: This exam is designed to measure your understanding of concepts that were discussed in class lecture, course readings, and using Wikipedia and the embedded web links. You are free to consult these materials and your colleagues when preparing your answers to questions below, but please the words you choose for your answers should be your own. Each question is equally weighted and I expect about 1/2 to a page in length, per answer (average 2/3 page), for a total of about 5-6 pages in length. Answer any 5 questions. Please put your name on exam and file name. Exam is due on D2L.
Answer any 5 of the 6 following questions:
1. If you had unilateral power, what is the one food-related regulation that you would impose - or abolish? Why would you take this action? What would be the impact on both consumers and business? And…if you happen to be a citizen/resident of a country other than the US, please feel free to put your answer in the context of that nation’s regulatory framework.
2. Do you think that the US government should allow the Amazon acquisition of Whole Foods to go through? Why or why not? And please explain what you think the impact of this deal, assuming it is completed, will be on both consumers and business.
3. Tell us three things that you did not know about retail and CPG marketing that you did not know before you took this class, but have learned from our assortment of guest speakers.
4. What has changed about the consumer’s decision journey as described in the readings from the way consumers used to shop and what are some marketing implications for reimagining the American supermarket for the future? (Refer to the readings/speakers in your answers)
5. In the class lecture it was stated that market penetration is a key to success for CPG products.
What are the two requirements described in the lecture to achieve high market penetration rates and how is the “Law of double jeopardy” related? (Use your notes and if you want Wikipedia).
6. What are the top business career opportunities according to US News and World Report for 2015 in Marketing? Of the skills reported as most important for interviewers for marketing hires which are your top 3 strengths? Which are the 3 you need to work on the most? Why is it important to develop a marketing plan for yourself for life after school?
• Guest Speaker Jason Strobbe- Going to Market in Wine
What “was” in the News 2016 this week
Mintel’s top 12 key trends for 2016
* Alternatives Everywhere: Novel protein sources and potential replacements means that what was formerly ‘alternative’ could take over the mainstream.
* Artificial: Public Enemy No. 1: Companies are removing artificial ingredients to meet consumer demand for natural food .
* Eco is the New Reality: Sustainability continues to evolve and has become a necessary part of new product development.
* From the Inside-Out: A market has been cr ...
Similar to How to use Micro Marketing to drive revenues (20)
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
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• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
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Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
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4. How can a plate of cheese and broccoli be
the key to a shift in customer behavior?
5. DAIRY PRODUCTS SENTIMENT BY CONSUMER MINDSET
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
A mother A cook A woman with
a condition
A healthy
woman
A fit woman A woman on a
diet
Net Sentiment
Cheese
Milk
Yogurt
People feel differently about cheese in
different contexts – MICRO SEGMENTATION
6. MODERN MARKETING
…for the first time…you can
actually get to markets that
you never could before.
Mark Addicks, CMO, General Mills
14. Kraft used this insight build a $200m new
beverage brand in three years?
http://www.chicagonow.com/marketing-strategist/2013/02/krafts-breakthrough-innovation-with-mio-marketing-to-millennials/