"Managing Personas Online", Phil Gomes, Edelman Digital
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The document is a slide presentation about managing personas online. It discusses how personas have evolved from the 1980s to today and touches on keeping multiple personas for personal, professional, and personal-professional uses online. It encourages assuming one will always feel like a learner, using a common language, educating rather than selling, and knowing digital transformation is a shared responsibility.
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This document discusses using social media to build support for causes. It emphasizes the importance of building community and rapport through social media, rather than just focusing on "engagement." It recommends taking an integrated approach using multiple social media platforms and content types. It also stresses the importance of being genuine, generous, and grateful to empower fans and build long-term relationships that can lead to fundraising. Storytelling that generates an emotional response is highlighted as key to driving donations.
Social Media Why Your Business Needed it Yesterday
A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.
Working and collaborating in an online world
Presentation in Hobart by Frankie Forsyth. Please note that some of the photos are copyrighted and others may be used if credit is given.
Being An Asian American Pastor
slides for talk @ San Diego Asian American Leadership Conference April 4-5, 2008 -- www.L2Foundation.org
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Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
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8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
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12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
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20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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"Managing Personas Online", Phil Gomes, Edelman Digital
- 1. Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email_address] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com
- 3. Flickr User: william couch
- 4. How Did We Get Here? Flickr User: DaDaAce
- 5. 1980s 2000s Flickr User: Richard Pluck, Sept. 6, 2006 Flickr User: Stef Noble, Aug. 17, 2004 Flickr User: Robleta, Oct. 31, 2007
- 14. Things to keep in mind… Flickr User: Saxcubano,March 31, 2007
- 18. c. 1996
- 19. You knew the rules before! Flickr User: g.originals
- 24. Flickr User: northstander – is close to coming back
- 25. Credit: eggnyte
- 36. Flickr User: Articulate Matter Flickr User: teaeff
- 39. Where does all this leave us?
- 40. Flickr User: Luna diRimmel
- 43. Flickr User: Green Heat
- 51. Flickr User: wave cult (luis.m.justino)
- 52. Your greatest successes start really, really small Flickr User: Dude Crush, July 5, 2007
- 53. Assume you’ll never stop feeling like this… … and that’s not a bad thing.
- 54. This is a fantasy… Flickr User: pbo31, Feb. 7, 2006 … someone in your organization is screwing up online right now!
- 55. It’s your turn to be the hero and lead... Flickr User: yovenice.com, June 4, 2008
- 56. Flickr User: Jeff Bauche, Jan. 30, 2008 … just know that this transformation is everyone’s job.
- 57. Use a common, familiar language Flickr User: photobrad, Oct. 9, 2006
- 58. Flickr User: ben110, Oct. 3, 2007 If you presume expertise in your online presence, seek to educate...
- 59. … rather than sell Credit: ICanHasCheezburger Flickr User: victoriafee
- 60. Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email_address] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com