This document outlines the objectives and strategies of a proposed travel retail kiosk. The kiosk aims to deliver an exciting experience for travelers through selling CDs, DVDs, and leisure products. Key objectives include achieving 41% gross margins and $6,700 in yearly sales per square foot with 15% annual sales growth. The marketing strategy targets fashion-conscious customers under 35 through celebrity endorsements, giveaways, and targeted advertising promoting reggae music and Jamaican culture.