This document profiles Amor Maclang as a brand architect, strategist, and advocate for Mindanao. It then summarizes the key lessons from 5 rules of local hospitality branding based on case studies of launching foreign brands in the local market. The rules are: 1) Target market and actual users are different, 2) Food is one part of the customer journey, 3) Branding elevates discourse, 4) Cultural relevance is important, 5) Local is new premium and provenance is new branding. The purpose is to help local brands champion local resources to drive tourism, agriculture and prosperity in Mindanao.
This document summarizes a marketing campaign created to increase brand awareness for Hendershot's, a coffee shop, bar, and music venue located in Athens, Georgia. The campaign focused on highlighting Hendershot's diverse offerings beyond just coffee in order to attract more college students. Key elements of the campaign included rebranding efforts like a new logo and color palette, social media marketing, event promotions, and website updates. The results of the campaign were a 1800% increase in Instagram likes and increased sales among the target student demographic.
Do You Want a place to party? Do you have a problem with finding out places in Dhanbad which ensure you the safety to take your friends to? ThePartyPlace will give you the places all over in Dhanbad, specially to party and celebrate events for students.
This document provides information about Media Solutions, a travel publication called Getaway San Diego. It summarizes Getaway's mission to help visitors discover local places and share experiences, their editorial philosophy of being a trusted friend to readers, and their code of ethics in only recommending high quality experiences. The document also outlines Getaway's print magazine, online directory, video services, and TV channel to connect businesses to tourists, and provides testimonials from happy clients about Getaway's success in helping expand their businesses.
How To Successfully Sell Your Expertise Wth Empathygalbabright
This document outlines the objectives and strategies of a proposed travel retail kiosk. The kiosk aims to deliver an exciting experience for travelers through selling CDs, DVDs, and leisure products. Key objectives include achieving 41% gross margins and $6,700 in yearly sales per square foot with 15% annual sales growth. The marketing strategy targets fashion-conscious customers under 35 through celebrity endorsements, giveaways, and targeted advertising promoting reggae music and Jamaican culture.
We linku2 opportunities to tell North Shore and Hibiscus Coast residents and visitors about things to do and places to go across the Shore. Web and Booklet plans from just $30 pm
Calaveras Visitors Bureau 2014 Annual Dinner & Innovations in Tourism AwardsLisa Boulton
The presentation given at the 2014 Calaveras Visitors Bureau Annual Dinner and Innovations in Tourism Awards, included some marketing highlights and the nominees for the Innovations in Tourism.
This document profiles Amor Maclang as a brand architect, strategist, and advocate for Mindanao. It then summarizes the key lessons from 5 rules of local hospitality branding based on case studies of launching foreign brands in the local market. The rules are: 1) Target market and actual users are different, 2) Food is one part of the customer journey, 3) Branding elevates discourse, 4) Cultural relevance is important, 5) Local is new premium and provenance is new branding. The purpose is to help local brands champion local resources to drive tourism, agriculture and prosperity in Mindanao.
This document summarizes a marketing campaign created to increase brand awareness for Hendershot's, a coffee shop, bar, and music venue located in Athens, Georgia. The campaign focused on highlighting Hendershot's diverse offerings beyond just coffee in order to attract more college students. Key elements of the campaign included rebranding efforts like a new logo and color palette, social media marketing, event promotions, and website updates. The results of the campaign were a 1800% increase in Instagram likes and increased sales among the target student demographic.
Do You Want a place to party? Do you have a problem with finding out places in Dhanbad which ensure you the safety to take your friends to? ThePartyPlace will give you the places all over in Dhanbad, specially to party and celebrate events for students.
This document provides information about Media Solutions, a travel publication called Getaway San Diego. It summarizes Getaway's mission to help visitors discover local places and share experiences, their editorial philosophy of being a trusted friend to readers, and their code of ethics in only recommending high quality experiences. The document also outlines Getaway's print magazine, online directory, video services, and TV channel to connect businesses to tourists, and provides testimonials from happy clients about Getaway's success in helping expand their businesses.
How To Successfully Sell Your Expertise Wth Empathygalbabright
This document outlines the objectives and strategies of a proposed travel retail kiosk. The kiosk aims to deliver an exciting experience for travelers through selling CDs, DVDs, and leisure products. Key objectives include achieving 41% gross margins and $6,700 in yearly sales per square foot with 15% annual sales growth. The marketing strategy targets fashion-conscious customers under 35 through celebrity endorsements, giveaways, and targeted advertising promoting reggae music and Jamaican culture.
We linku2 opportunities to tell North Shore and Hibiscus Coast residents and visitors about things to do and places to go across the Shore. Web and Booklet plans from just $30 pm
Calaveras Visitors Bureau 2014 Annual Dinner & Innovations in Tourism AwardsLisa Boulton
The presentation given at the 2014 Calaveras Visitors Bureau Annual Dinner and Innovations in Tourism Awards, included some marketing highlights and the nominees for the Innovations in Tourism.
In my second-round interview, I presented 3 Viacom x Halo Top partnership strategies. They include on-air integration, tentpole sponsorship, and product licensing. This presentation earned me the Global Business Development internship in August 2017.
Voila aims to position itself as a premier global coffee shop. Its vision is to provide an authentic coffee experience in a world-class ambience. Services include coffee from around the world, well-trained staff, a cigar bar, free wifi, and business journals. Marketing objectives are 60% occupancy in 1 year, opening 5 outlets in 3 years, positive word-of-mouth, and 5% market share in 2 years. The marketing plan involves a situational analysis of the market, competitors, and consumers to identify Voila's differentiating strategies.
Jennifer M. Jedda has over 15 years of experience as an entrepreneur, business owner, consultant, and community volunteer. She founded JJ Caprices, an ecommerce boutique selling handmade accessories, and has grown sales by 33% in the second year. Prior to that, she worked as an Assistant Director and consultant for Accenture, managing teams and client projects. She is fluent in Spanish and proficient in French.
Forever 21 is an American fast fashion retail brand founded in 1984 that has grown to over 700 stores globally. They are known for quickly moving designs from catwalks to consumers. Forever 21 offers apparel, bags, belts, shoes, jewelry and other accessories for men, women and kids. Their target market includes casual and formal wear, as well as accessories. They aim to provide an unprecedented selection of today's fashions at affordable prices. Forever 21 utilizes various marketing strategies including social media, sales promotions, public relations, pricing strategies and store ambiance to engage customers.
The 50-plus population in the United States consists of close to 100 million consumers. Between now and 2030, this demographic will expand by over 34%. Additionally, by 2030 roughly 1 in 5 Americans will be 65 years of age and older, for a total of 72 million seniors.
In general, we are living longer and with more health complications. Even so, most of us want nothing more than to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.
This presentation explores the transformative impact that great design and emerging technologies will have on creating sustainable, supportive, and connected communities for the aging population and those who care for them.
This document provides guidance on writing an advertising strategy in 4 parts:
1. Situation analysis to provide context leading to the big idea
2. Objective statement that combines the advertising goal and target consumer/brand
3. Support statement on how to convey the message and link it to people, lifestyles, and desired lifestyles
4. Statement of tone to define the brand's persona and how it helps the target consumer
It includes an example strategy for Popeyes focusing on conveying its New Orleans heritage and providing an enjoyable family dining experience. Students are instructed to develop a strategy for the Columbus Marathon walking through these four parts.
This document provides guidance on writing an advertising strategy in 4 parts:
1. Situation analysis to provide context leading to the big idea
2. Objective statement that combines the advertising goal and target consumer/brand
3. Support statement on how to convey the message and link it to people, lifestyles, and desires
4. Statement of tone to embody the brand's characteristics and focus on differentiating from competition
This document provides guidance on writing an advertising strategy, including the key components and an example. It discusses developing a big idea and following a four-part structure: 1) Situation Analysis, 2) Objective Statement, 3) Supporting Statement, and 4) Statement of Tone. An example strategy is then provided for the Popeyes brand that goes through each part. Students are then asked to develop their own strategy for the Austin Marathon using the same four-part structure.
Devolution Solutions is an experiential marketing agency with over a decade of experience providing event staffing. They ensure marketing programs' success by booking qualified, experienced, and reliable promotional models, managers, and ambassadors. They have a nationwide database of staff and aim to create long-term relationships by respecting all those involved in marketing efforts. The document provides examples of successful programs they have executed, demonstrating their dedication to clients.
This document outlines a marketing plan for a health drink called Bai 5. It identifies the product's strengths as using a unique superfruit ingredient that is high in antioxidants and low in sugar, giving it an advantage in the health drink market. However, the product has low awareness. The plan aims to increase sales by 9% over one year. Research will examine the target audience's (women ages 18-24) beverage preferences. The campaign will focus on how Bai 5 allows the target to indulge and maintain their health while balancing busy lifestyles. Creative content will portray an active lifestyle and emphasize health benefits. The media plan allocates spending across internet, magazines, TV and outdoor placements. Brand activations include partnerships with
1) Chico's FAS held an analyst event to discuss the company's performance and future plans. Several executives spoke on topics such as financial results, omni-channel initiatives, and growth strategies for the Chico's and White House Black Market brands.
2) The company has invested heavily in infrastructure, store technology, and customer engagement as part of its omni-channel strategy. Both brands are also focusing on new merchandise categories and international expansion to drive growth.
3) While comps were flat for Chico's, White House Black Market has seen strong growth over the past four years. Executives discussed strategies to attract new customers and increase loyalty through relevant marketing and a seamless customer experience across channels.
Voila aims to position itself as a premier global coffee shop. Its vision is to provide an authentic coffee experience in a world-class ambience. Services include traditional coffees from around the world, trained staff, a cigar bar, free wifi, and business journals. Marketing objectives are 60% occupancy in 1 year, opening 5 outlets in 3 years, positive word of mouth, and 5% market share in 2 years. The marketing plan involves a situational analysis, problems, objectives, strategies, and tactics.
Caso de éxito: Think globally, act locally por Just EatHost Europe Iberia
Jesús Rebollo, country manager Spain en Just Eat, nos explicó cómo se consigue, desde la base y con éxito, la internacionalización de una marca #tuexitoonline
Hispanic Shopper Insights - POPAI University on the Web Jan. 2009Mercury Mambo
This document summarizes a presentation on Hispanic cultural insights. It introduces the speaker and her agency, Mercury Mambo, which specializes in strategic Hispanic marketing. It then covers topics like the changing demographics of the US, Hispanic acculturation levels, cultural values around family, gender roles and education, the economic and pop culture influence of Hispanics, shopping behaviors like number of trips and preferred stores, product preferences that change with acculturation, in-store marketing opportunities, and a case study on a 7UP marketing campaign targeting Hispanics.
This document provides information about an experiential marketing agency called Devolution Solutions. It summarizes the agency's experience staffing promotional events, details some of its past client projects, and emphasizes its passion for experiential marketing. The agency can provide qualified promotional staff across the US and has worked with many large marketing firms and brands. It aims to ensure event success and build strong long-term relationships.
LaNese Harvey Sample Work (Tuscany Campaign)LaNese Harvey
- Tuscany is a 30-year-old Italian restaurant brand in Chicago facing challenges staying relevant against trendy competitors. A new marketing campaign aims to build brand awareness and appeal to younger consumers through advertising, social media initiatives, and menu updates.
- The campaign involves rebranding Tuscany and its 437 Rush restaurant, launching a loyalty program, creating shareable small plates and outdoor digital ads featuring Italian sayings. A singing waiter video contest and food truck will promote the brands on social media.
- The goal is to increase current customer visits by 10% and new customer visits by 15% in one year through revitalizing the brand image and generating presence among target consumers ages 25-45.
Zappos is a leading online shoe and clothing retailer known for its excellent customer service and unique company culture. It was founded in 1999 and has grown to become a Fortune 500 company. Some key aspects of Zappos' business model include free shipping both ways, a 365-day return policy, a 24/7 customer service approach, and a culture focused on its 10 core values. Both Zappos' strong culture and customer-centric approach have helped it achieve significant growth and brand loyalty over the years.
The document discusses Silkygirl and Silky for Men cosmetic brands. It provides details on the brand launch, target markets, product lines and features, marketing strategies including pricing, promotions, distribution channels, and sponsorship activities. Key aspects of the target consumer groups such as demographics, lifestyle, and purchase influences are examined. The document also evaluates the brands' websites and provides recommendations for improvement.
The document describes the California Launch Festival event which will take place on September 27-28, 2014 at the Rose Bowl in Pasadena, California. The festival aims to provide support, education, and networking opportunities for over 6,000 young entrepreneurs. It will feature keynote speakers, celebrity guests, musical performances, and workshops on topics related to business and entrepreneurship. The event seeks sponsorships from companies and organizations to support the development of young business leaders in California.
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon:
1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product.
2. Drives prominence in search results through seasonally relevant content.
3. Converts users online and in physical stores by enhancing brick-and-mortar sales.
4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants.
5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
Optimizing product content on Amazon can improve visibility and conversion rates. According to the document:
1) 80% of clicks on Amazon come from the first page of search results, so including top searched keywords in titles is important to capture search volume.
2) Product images are highly influential, with 95% of customers viewing an entire image carousel. Testing different image styles can increase click-through rates and conversions.
3) The product description provides the best opportunity to target keywords, as searchers expect to find detailed information to inform their purchase decision. Classifying keywords helps determine what to include in descriptions and carousels.
More Related Content
Similar to Big Lots: Extending Brand Voice through Improvisation & Integration - DRS Chicago, June 2015
In my second-round interview, I presented 3 Viacom x Halo Top partnership strategies. They include on-air integration, tentpole sponsorship, and product licensing. This presentation earned me the Global Business Development internship in August 2017.
Voila aims to position itself as a premier global coffee shop. Its vision is to provide an authentic coffee experience in a world-class ambience. Services include coffee from around the world, well-trained staff, a cigar bar, free wifi, and business journals. Marketing objectives are 60% occupancy in 1 year, opening 5 outlets in 3 years, positive word-of-mouth, and 5% market share in 2 years. The marketing plan involves a situational analysis of the market, competitors, and consumers to identify Voila's differentiating strategies.
Jennifer M. Jedda has over 15 years of experience as an entrepreneur, business owner, consultant, and community volunteer. She founded JJ Caprices, an ecommerce boutique selling handmade accessories, and has grown sales by 33% in the second year. Prior to that, she worked as an Assistant Director and consultant for Accenture, managing teams and client projects. She is fluent in Spanish and proficient in French.
Forever 21 is an American fast fashion retail brand founded in 1984 that has grown to over 700 stores globally. They are known for quickly moving designs from catwalks to consumers. Forever 21 offers apparel, bags, belts, shoes, jewelry and other accessories for men, women and kids. Their target market includes casual and formal wear, as well as accessories. They aim to provide an unprecedented selection of today's fashions at affordable prices. Forever 21 utilizes various marketing strategies including social media, sales promotions, public relations, pricing strategies and store ambiance to engage customers.
The 50-plus population in the United States consists of close to 100 million consumers. Between now and 2030, this demographic will expand by over 34%. Additionally, by 2030 roughly 1 in 5 Americans will be 65 years of age and older, for a total of 72 million seniors.
In general, we are living longer and with more health complications. Even so, most of us want nothing more than to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.
This presentation explores the transformative impact that great design and emerging technologies will have on creating sustainable, supportive, and connected communities for the aging population and those who care for them.
This document provides guidance on writing an advertising strategy in 4 parts:
1. Situation analysis to provide context leading to the big idea
2. Objective statement that combines the advertising goal and target consumer/brand
3. Support statement on how to convey the message and link it to people, lifestyles, and desired lifestyles
4. Statement of tone to define the brand's persona and how it helps the target consumer
It includes an example strategy for Popeyes focusing on conveying its New Orleans heritage and providing an enjoyable family dining experience. Students are instructed to develop a strategy for the Columbus Marathon walking through these four parts.
This document provides guidance on writing an advertising strategy in 4 parts:
1. Situation analysis to provide context leading to the big idea
2. Objective statement that combines the advertising goal and target consumer/brand
3. Support statement on how to convey the message and link it to people, lifestyles, and desires
4. Statement of tone to embody the brand's characteristics and focus on differentiating from competition
This document provides guidance on writing an advertising strategy, including the key components and an example. It discusses developing a big idea and following a four-part structure: 1) Situation Analysis, 2) Objective Statement, 3) Supporting Statement, and 4) Statement of Tone. An example strategy is then provided for the Popeyes brand that goes through each part. Students are then asked to develop their own strategy for the Austin Marathon using the same four-part structure.
Devolution Solutions is an experiential marketing agency with over a decade of experience providing event staffing. They ensure marketing programs' success by booking qualified, experienced, and reliable promotional models, managers, and ambassadors. They have a nationwide database of staff and aim to create long-term relationships by respecting all those involved in marketing efforts. The document provides examples of successful programs they have executed, demonstrating their dedication to clients.
This document outlines a marketing plan for a health drink called Bai 5. It identifies the product's strengths as using a unique superfruit ingredient that is high in antioxidants and low in sugar, giving it an advantage in the health drink market. However, the product has low awareness. The plan aims to increase sales by 9% over one year. Research will examine the target audience's (women ages 18-24) beverage preferences. The campaign will focus on how Bai 5 allows the target to indulge and maintain their health while balancing busy lifestyles. Creative content will portray an active lifestyle and emphasize health benefits. The media plan allocates spending across internet, magazines, TV and outdoor placements. Brand activations include partnerships with
1) Chico's FAS held an analyst event to discuss the company's performance and future plans. Several executives spoke on topics such as financial results, omni-channel initiatives, and growth strategies for the Chico's and White House Black Market brands.
2) The company has invested heavily in infrastructure, store technology, and customer engagement as part of its omni-channel strategy. Both brands are also focusing on new merchandise categories and international expansion to drive growth.
3) While comps were flat for Chico's, White House Black Market has seen strong growth over the past four years. Executives discussed strategies to attract new customers and increase loyalty through relevant marketing and a seamless customer experience across channels.
Voila aims to position itself as a premier global coffee shop. Its vision is to provide an authentic coffee experience in a world-class ambience. Services include traditional coffees from around the world, trained staff, a cigar bar, free wifi, and business journals. Marketing objectives are 60% occupancy in 1 year, opening 5 outlets in 3 years, positive word of mouth, and 5% market share in 2 years. The marketing plan involves a situational analysis, problems, objectives, strategies, and tactics.
Caso de éxito: Think globally, act locally por Just EatHost Europe Iberia
Jesús Rebollo, country manager Spain en Just Eat, nos explicó cómo se consigue, desde la base y con éxito, la internacionalización de una marca #tuexitoonline
Hispanic Shopper Insights - POPAI University on the Web Jan. 2009Mercury Mambo
This document summarizes a presentation on Hispanic cultural insights. It introduces the speaker and her agency, Mercury Mambo, which specializes in strategic Hispanic marketing. It then covers topics like the changing demographics of the US, Hispanic acculturation levels, cultural values around family, gender roles and education, the economic and pop culture influence of Hispanics, shopping behaviors like number of trips and preferred stores, product preferences that change with acculturation, in-store marketing opportunities, and a case study on a 7UP marketing campaign targeting Hispanics.
This document provides information about an experiential marketing agency called Devolution Solutions. It summarizes the agency's experience staffing promotional events, details some of its past client projects, and emphasizes its passion for experiential marketing. The agency can provide qualified promotional staff across the US and has worked with many large marketing firms and brands. It aims to ensure event success and build strong long-term relationships.
LaNese Harvey Sample Work (Tuscany Campaign)LaNese Harvey
- Tuscany is a 30-year-old Italian restaurant brand in Chicago facing challenges staying relevant against trendy competitors. A new marketing campaign aims to build brand awareness and appeal to younger consumers through advertising, social media initiatives, and menu updates.
- The campaign involves rebranding Tuscany and its 437 Rush restaurant, launching a loyalty program, creating shareable small plates and outdoor digital ads featuring Italian sayings. A singing waiter video contest and food truck will promote the brands on social media.
- The goal is to increase current customer visits by 10% and new customer visits by 15% in one year through revitalizing the brand image and generating presence among target consumers ages 25-45.
Zappos is a leading online shoe and clothing retailer known for its excellent customer service and unique company culture. It was founded in 1999 and has grown to become a Fortune 500 company. Some key aspects of Zappos' business model include free shipping both ways, a 365-day return policy, a 24/7 customer service approach, and a culture focused on its 10 core values. Both Zappos' strong culture and customer-centric approach have helped it achieve significant growth and brand loyalty over the years.
The document discusses Silkygirl and Silky for Men cosmetic brands. It provides details on the brand launch, target markets, product lines and features, marketing strategies including pricing, promotions, distribution channels, and sponsorship activities. Key aspects of the target consumer groups such as demographics, lifestyle, and purchase influences are examined. The document also evaluates the brands' websites and provides recommendations for improvement.
The document describes the California Launch Festival event which will take place on September 27-28, 2014 at the Rose Bowl in Pasadena, California. The festival aims to provide support, education, and networking opportunities for over 6,000 young entrepreneurs. It will feature keynote speakers, celebrity guests, musical performances, and workshops on topics related to business and entrepreneurship. The event seeks sponsorships from companies and organizations to support the development of young business leaders in California.
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
Similar to Big Lots: Extending Brand Voice through Improvisation & Integration - DRS Chicago, June 2015 (20)
The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon:
1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product.
2. Drives prominence in search results through seasonally relevant content.
3. Converts users online and in physical stores by enhancing brick-and-mortar sales.
4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants.
5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
Optimizing product content on Amazon can improve visibility and conversion rates. According to the document:
1) 80% of clicks on Amazon come from the first page of search results, so including top searched keywords in titles is important to capture search volume.
2) Product images are highly influential, with 95% of customers viewing an entire image carousel. Testing different image styles can increase click-through rates and conversions.
3) The product description provides the best opportunity to target keywords, as searchers expect to find detailed information to inform their purchase decision. Classifying keywords helps determine what to include in descriptions and carousels.
HICKIES measured the effectiveness of their TV advertising campaigns on driving sales on Amazon. They partnered with Tatari, a data analytics company, to track ad impressions and measure responses across linear TV and streaming platforms. Tatari's analysis found that 60% of additional sales generated by HICKIES' TV ads came directly from Amazon, with TV allowing them to prospect new customers at scale. The data showed that TV ads led to an increase in on-site conversion rates on the HICKIES website and incremental sales on Amazon for up to 60 days after an ad aired.
The document discusses Amazon's strategies for brands. It notes that Amazon has over 100 million Prime members and 202 million individual shopper behaviors that are used for targeting. 80% of Amazon customers use it to discover new products. The opportunity for new brands on Amazon is highlighted. Customers interact with Amazon in many ways beyond just shopping, including reviews, ecommerce, streaming, social media, and voice services. The document provides tips for strategic brand alignment on Amazon, including leveraging their logistics network, creating quality content, and optimizing regularly. It also discusses approaching marquee days creatively and fostering relationships with multiple Amazon teams.
The document presents Booyah Advertising's modern approach to Amazon strategy, highlighting how utilizing advertising fueled over 700% growth in ad sales and over 500% growth in organic sales between July 2019 and January 2020. It shows how objective-based advertising delivered 52% of traffic and 38% of sales from ads, and discusses plans to bring other ecommerce advertising channels like paid social, search, and display to Amazon. The presentation aims to demonstrate Booyah's proven approach for taking control of the Amazon platform through content, advertising, and expanding to other sales venues.
Amazon has a 47% share of the US ecommerce market compared to 14.5% for the next three competitors combined. Consumer goods leaders see Amazon as a critical threat and 68% believe consumers are more loyal to Amazon than their own brands. The document seeks to debunk common myths about investing and advertising on Amazon, noting that the right approach depends on short and long-term goals, requires understanding multiple metrics and the whole business model, and that Amazon reviews and custom creative are important factors for success on the platform.
This document provides 3 predictions to guide Amazon advertising strategy in 2020 from Perpetua, an Amazon advertising company. Prediction 1 is that opportunities will open up for richer creative content on Amazon Ads like sponsored brand video. Prediction 2 is that demand for Amazon DSP advertising will grow for its custom targeting abilities, while attribution features will also become more important. Prediction 3 is that success metrics will acknowledge organic sales and total sales, not just attributed metrics, to better reflect business health. Perpetua positions itself as an expert able to help with sponsored brand campaigns, DSP management, and advanced analytics.
The document outlines Mark Power's approach to developing a strategic plan for Amazon advertising and marketing. It recommends conducting an audit of a brand's current Amazon presence, developing a holistic strategy that integrates Amazon across marketing channels, and fixing foundations like product pages before launching performance advertising campaigns. The approach aims to help brands succeed on Amazon by planning across the full ecosystem beyond just the online store.
This document summarizes an advertising strategy for eos lip balm on Amazon to unlock growth on the platform. The strategy has three main goals: 1) Defend and own the brand by protecting priority products and retaining loyal customers. 2) Drive incremental reach within and outside of Amazon using always-on acquisition efforts. 3) Drive brand equity through storytelling about eos' purpose and innovative products. The strategy outlines tactics like sponsored brand and product ads, remarketing, video content, and partnerships to achieve these goals and metrics like sales growth, return on ad spend, new customer acquisition, and impressions.
This document provides an introduction to advertising on Amazon. It discusses different types of advertising options on Amazon including paid media like banners and search ads, earned media like reviews, and merchandising strategies. It highlights key differences between Amazon's Sponsored Ads and Amazon DSP programs, and provides tips on setting goals and leveraging placement, audience, creative assets, and messaging to align ad campaigns with goals. It also discusses measurement metrics to track return on investment and effectiveness of Amazon advertising.
Amazon Strategies January 2019 | Dash HudsonDigiday
This document summarizes Dash Hudson's visual marketing platform, which allows brands to predict creative performance, distribute content across channels, and measure and improve photo and video engagement. It focuses on helping brands leverage existing high-quality creative by bringing it to new audiences and channels to increase traffic and revenue. Dash Hudson's AI tool called Vision can analyze content to understand what performs best for a brand and provide recommendations. It has helped brands like Kendra Scott and REVOLVE increase their return on ad spend by 48% and 70% respectively by using Vision-recommended creative.
Amazon Strategies January 2019 | Direct Agents & CarharttDigiday
This document provides information about Direct Agents, an Amazon management agency. It discusses how Direct Agents helps build and transform brands through media, strategy, analytics, and creative services. Direct Agents provides a full suite of Amazon services including new product launches, product and account management, organic ranking optimization, paid media management, promotions, and measurement. The document also provides background on speakers Suzanne Perry from Carhartt and Daniel Owen from Direct Agents.
The document discusses strategies for building a brand on Amazon. It outlines that WellPath leveraged assets developed for their brand and audience to launch products on Amazon. Three key learnings are discussed: 1) Brand matters on Amazon and consumers will pay a premium for recognized brands; 2) First party data from owned channels is valuable for directing traffic to Amazon listings; 3) Building an engaged community establishes brand authority and mobilizes fans for new product launches. The strategies focus on developing four pillars of consumer trust, acquiring first party data, and building a community through content and social media.
This document discusses Amazon as a full-funnel marketing solution. It covers three main topics:
1) Sponsored ads advertising is becoming more competitive and important. Strategic harvesting of product IDs (ASINs) through sponsored product campaigns can help target new products.
2) Re-engaging high-intent audiences by adopting and investing in Amazon DSP to target customers at different stages of the purchasing funnel. This includes remarketing to those who viewed but didn't buy products.
3) Key takeaways around adoption, investment, and optimization of Amazon advertising. Brands should adopt new ad products like DSP and invest appropriately to optimize performance over time as Amazon continues changing.
Belkin utilizes data from sources like search terms, conversion rates, and reviews to inform product development and marketing strategies aimed at conquering new categories and defending market share positions. They focus on providing the best products at competitive price points while maintaining a commitment to customer and consumer value. Belkin also protects its brand across marketplaces and evaluates consumer preferred platforms to engage with customers and generate new growth opportunities.
Amazon Strategies January 2019 | Stella RisingDigiday
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
Amazon Strategies January 2019 | MoroccanoilDigiday
This document provides tips for luxury brands on Amazon to create a premium customer experience. It recommends that luxury brands own their brand by controlling the product title, price, seller information, and description. It also suggests elevating product pages with high-quality images and video, expanded specifications, and reviews. Brand stores should have a clear brand identity, premium visuals and copy, and highlight best sellers to build the brand image and differentiate the luxury experience on Amazon.
Digiday Brand Summit December 2019 | RecessDigiday
A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.
Digiday Brand Summit December 2019 | LipLoveDigiday
Inclusivity is Not an Option or a Trend
The document discusses 3 rules brands must follow to be truly inclusive. Rule 1 is to avoid cultural appropriation and respect other cultures. Rule 2 is to be genuine and authentic by doing research to understand minority customer needs. Rule 3 is to be transparent, ask questions, and gain feedback to improve inclusiveness. The document emphasizes that inclusivity requires more than just meeting diversity quotas and urges brands to reflect on how to champion inclusiveness internally.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Big Lots: Extending Brand Voice through Improvisation & Integration - DRS Chicago, June 2015
1. BIG LOTS: EXTENDING BRAND VOICE THROUGH
IMPROVISATION AND INTEGRATION
ANDREW STEIN, SVP & CHIEF CUSTOMER OFFICER AT BIG LOTS
JEN BILLS, CREATIVE DIRECTOR AT O’KEEFE REINHARD & PAUL
2. OUR CORE CUSTOMERS: JENNIFERS
•WOMEN AGES 25-54,
AVG AGE 42
!
•MARRIED 56%
!
•KIDS AT HOME 51%
!
•WORKS FROM HOME
67%
•HH INCOME RANGE
$30K - $100K
!
•AVERAGE HHI $54K
!
•CAUCASIAN 65%,
HISPANIC 23%, AFRICAN
AMERICAN 17%, ASIAN
4%, OTHER 1%
SURPRISES IN EVERY AISLE
AMAZING
VALUE
ON GREAT
MERCHANDISE
QUALITY,
BRANDS,
FASHION
EASY-TO-
SHOP
EXPERIENCE
CUSTOMER VALUE PROPOSITION
3. REACHING JENNIFERS: 360º APPROACH
TV
CATALOG
IN-STORE
SUPPORT
VIDEO
SERIES
SITE
CONTENT
EMAILS
SOCIAL
SUPPORT
CIRCULAR
PR
DIGITAL
MEDIA
4. UNDERSTAND AND EXTEND THE BRAND VOICE
STAY TRUE TO OUR BRAND VOICE REGARDLESS
OF CATEGORY OR PLATFORM
5. GROWING SOCIAL PRESENCE
•1.2 MILLION FACEBOOK FRIENDS
•71,000 TWITTER FOLLOWERS
•14,000 INSTAGRAM FOLLOWERS
•18,000 PINTEREST FOLLOWERS
•OVER 7 MILLION YOUTUBE
CHANNEL VIEWS
•3,000 YOUTUBE SUBSCRIBERS
•MONTHLY BIGLOTS.COM UNIQUE
VISITOR INCREASE OF OVER 25%
6. KEY TAKEAWAYS
• UNDERSTAND YOUR BRAND VOICE AND BE TRUE TO IT
ACROSS ALL PLATFORMS
!
•BE BOLD WITH THE WORK, LEAN INTO EACH TACTIC
!
•REMAIN WILLING TO TRY DIFFERENT IDEAS AND OPTIMIZE