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HOW TO
SUCCEED IN
TIMES OF
CHANGE?
TAKE
RESPONSIBILITY
Fashion is a dirty business
[Facts about the fashion industry]Average piece of
clothing in the UK
lasts for less than
3 years before
being discarded.
Over 1m tonnes of new
clothing purchased
last year in the UK.
A survey
commissioned by
Sainsbury’s last spring
found that 235m items
ended up on landfill
sites as people readied
their wardrobes for
summer.
Fashion is the 5th most
polluting industry in
the world.
Fashion is a dirty business!
Make it better
At Napapijri we have an
internal philosophy to
address sustainability
issues which frames
our decision making.
Mass production to
Mass customization
Shifting to an OnDemand model
Introducing Ze-Knit
So how did this impact waste?
Smart
Manufacturing
Our Ze-Knit process reduced
manufacturing waste by 30%
But it’s just the start

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How to Succeed in Times of Change: Take Responsibility