Pascal Depuhl shares his insights on "How to shoot the perfect video" at WordCamp Miami 2016. This short talk looks at how you make a video that changes your viewers minds.

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How to shoot
the perfect video
Pascal Depuhl

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We create mind-changing visual content.

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Some of the
companies
I get to work
with…

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VIDEO
…but enough about me, let’s talk about

5. 80%
According to Cisco
by 2019, video will
account for 80% of
all Internet traffic.
@photosbydepuhl

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How to shoot the perfect video

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A perfect video is …
…like a perfect blog post.

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Title
How do you grab attention in 3 seconds?

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Post
Why does video engage an audience?

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Call to Action
Do you know where you want to end up?

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Title
Grab their attention in the first 3 seconds!

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Give the viewer something to care about
(Don’t you want to find out what happens to the pilots?)

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Post
Video is multi sensory story telling!

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a dirty little secret:
story trumps everything
(Ok, so it’s not little, nor dirty and now it’s not a secret anymore either.)

16. a beginning,
a middle,
and an end.
Every Story has 3 key ingredients:
@photosbydepuhl

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Beginning
Grab their attention
The DON’TS of
beginnings:
DON’T EXPLAIN EVERYTHING
DON’T START W/ A LONG INTRO
EXPLODE INTO ACTION
SURPRISE YOUR VIEWER
DON’T WASTE MY TIME
SET A WHIRLWIND PACE

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Middle
K.I.S.S.
Keep it SHORT stupid!
Have a hero
Hero
Have one.
Eyecandy
Make it worth watching!

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End
What’s your endgame?
“The perfect video must
tell a compelling story,
engineered to change its
viewers mind.”
“The perfect video must
tell a compelling story,
engineered to change its
viewers mind.”
The Art of
Changing
Minds

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Call to Action
Know your endgame before you begin

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Video is powerful

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subtle
should be

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Case Study

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This video
took 100
minds from
this:

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…to this:

26. in 15 minutes

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The perfect video is …
…like the perfect blog post.

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The perfect video grabs their attention,
like a good blog title.
The perfect video tells a compelling story,
like a great blog post.
The perfect video has an endgame in
mind, like a clever call to action.

29. Contact
Pascal Depuhl
Photography by Depuhl
www.depuhl.com
@photosbydepuhl