Google Analytic Questions Answer Preparation notes for Google Exam.

1. http://www.googleanalyticstest.com/question.aspx?ti=95996
A page of your website, signup.php, contains a "Sign Up" button.
When a user clicks that button, the signup takes place in the back
end of your website, but the URL does not change; the same page
just displays a "thank you for signing up" message.
If you want to configure the signup as a goal, and the initial
pageview of signup.php as the funnel step preceding the goal, how
should you capture the "Sign Up" click in Google Analytics?
Capture the "Sign Up" click as an event.
Capture the "Sign Up" click as a virtual pageview.
Capture the "Sign Up" click as either an event of a virtual pageview.
You can't add a funnel to a goal that is based on an event or a virtual pageview.
Each user with a separate Google account can customize a profile’s
dashboard independently of other users.
True
False
You can access the In-Page Analytics report directly from the
Content section in the left navigation.
Which other report can also display in-page analytics?
All Pages
Navigation Summary

2. Content Drilldown
Entrance Paths
Without your knowledge, a developer changed the filename of a
critical page on the root of your website from catalog.htm to
guide.htm three months ago and also changed the page title.
How can you view pageview data only for these two versions of the
page over the past six months?

3. Apply a rewrite filter to the profile.
Apply an advanced filter to the table in the Pages report.
Apply an advanced segment using the Page dimension.
Apply an advanced segment using the Page Title dimension.
For first-party cookies, only the website domain that is setting the
cookie information can retrieve the cookie data.
True
False
For first-party cookies, only the website domain that is setting the
cookie information can retrieve the cookie data.
True
False
It's possible to track inbound traffic from PDF documents using
Google analytics by:
creating an advanced segment with a referral source of "pdf"
creating an advanced segment with a medium of "pdf"
using campaign tags on links contained in the PDF
Tracking inbound clicks from PDFs is not possible in Google Analytics, since there is
no Referrer field in the HTTP request headers for the

4. The settings for URL parameters in Google Webmaster Tools affect
search engine indexing. URL parameters excluded in Google
Analytics do not affect search engine indexing.
True
False
A visitor spends two minutes looking at the landing page of your site
without accessing another page and then leaves your site; Google
Analytics may still report the length of this visit (visit duration) as
zero seconds.
True
False
Google Analytics users with User access to a profile cannot create
advanced segments for that profile.
True
False
Which of the following appear as dimensions in Google Analytics
reports?
Count of Visits
Days Since Last Visit
% Exit
Average Time on Page

5. If you define a custom report as having a main dimension and a
subdimension, you can drill down from a main dimension value
within the custom report to a separate report displaying the
subdimension values for that main dimension value.
True
False
ou have two versions of an ad in one of your AdWords campaigns.
The title of both ad versions is "Discount Vacation Rentals"; the
difference is in the body of the two ad versions.
You can distinguish between the two ad versions by applying Ad
Content as a secondary dimension in the AdWords Campaigns report.
True
False
You have recently incorporated into your website some specialized
CSS styling that displays differently in different browsers.
Going forward, how can you track the number of pageviews that
pages receive by browser type (Chrome, Firefox, etc.)?
View the Browser & OS report.
Apply a secondary dimension to the Pages report.
Apply a profile filter.
Apply an advanced segment.

6. What is the minimum path length displayed by default in the MultiChannel Funnels > Top Conversion Paths report?
1
2
3
4
Google Analytics automatically generates another variation of the UA
number for each New Property and each profile that you create.
True
False
You have two websites: tshirtsred.com and tshirtsgreen.com.
For each website, you have a Google Analytics account. To get
statistics about traffic sources with AdSense revenue, you want to
integrate your Google AdSense account with these two Analytics
accounts.
Because your AdSense login is also an Administrator on these
Analytics accounts, you are able to link the two GA accounts under
the Google Analytics Properties in AdSense.
True
False

7. For a Google Analytics goal, the conversion rate should normally be
higher than the funnel conversion rate indicated at the bottom of an
associated Funnel Visualization report.
True
False
You have the Google Analytics tracking code installed in your
template for your production website. However, the tracking is also
working on dev.companysite.com and stage.companysite.com. You
want to exclude those development sites from your Google Analytics
profile, only tracking the production environment on
www.companysite.com.
How can you keep Google Analytics from recording pageviews in the
development and staging environments?

8. Choose "A single domain" as the "What are you tracking?' option on your profile's
Tracking Code page.
Apply an include filter to your profile based on hostname.
Apply an include advanced segment to your profile based on hostname.
You don't need to take any special steps. If the Google Analytics tracking code is
configured for www.companysite.com, that's the only version of the domain that will
record pageviews.
Any user with administrator access to a Google Analytics account
can rename or delete the account, whether or not that user created
the account originally.
True
False
On your home page, you implement Event Tracking with the
following parameters for playing a Video:
_gaq.push(['_trackEvent', 'Video', 'Play', 'Introduction to the site']);
This video starts playing automatically when a visitor loads this page
in her browser.
Which of the following metrics can you expect to see in the Landing
Pages report for this page?
Zero pages per visit
00:00:00 average visit duration time
Zero percent new visitors

9. Zero percent bounce rate

11. If you're using the default implementation of the Google Analytics
Tracking code on your site, which of the following are limitations of
the In-Page view of the Pages report?
Clicks on Javascript links are not counted.
You can't apply any advanced segments.
The only metric available is Clicks.
The report merges multiple links pointing to the same page into a single value; you
can't see the breakdown.
What should you apply to the Referral Source report to view visits by
source by country?
Additional Metric
Secondary Dimension
Advanced Table Filter
Advanced Segment
One browser can store multiple instances of the Google Analytics
cookies.
True
False
From an email campaign that does not include campaign parameters
in the incoming links, clickthroughs to your website may be counted
as direct traffic in Google Analytics.

12. True
False
Unlike Google Analytics, Google Webmaster Tools does not primarily
measure human activity on your website.
True
False
Which report displays number of visitors who visit your website and
then take more than one day before returning and converting?
New vs. Returning
Frequency & Recency
Engagement
Time Lag
In addition to the profile that you're viewing while creating a custom
segment, you can select other specific profiles to assign the custom
segment to within all Google Analytics accounts that you have
access to.
True
False
Which of the following statements regarding direct traffic in the
Goals and Multi-Channel Funnels reports is true?

13. A more recent direct visit overrides a previous non-direct visit as a source for Goals
and is also recorded after a visit from a nondirect source for Multi-Channel Funnels.
A more recent direct visit does not override a previous non-direct visit as a source
for Goals and is not recorded after a visit from a non-direct source for Multi-Channel
Funnels.
A more recent direct visit overrides a previous non-direct visit as a source for Goals
but is not recorded after a visit from a non-direct source for Multi-Channel Funnels.
A more recent direct visit does not override a previous non-direct visit as a source
for Goals but is recorded after a visit from a non-direct source for Multi-Channel
Funnels.
The asynchronous version of the Google Analytics tracking code is
designed to:
run multiple commands in the _gaq object
make pages render faster in the browser
ensure that the page does not load before API calls are made
make sure the tracking code is executed before the page is loaded in the browser

14. You want to optimize your web pages for the keywords that get you
the most AdSense Ads revenue. You can investigate this on the
Adsense Pages report with a secondary dimension on keyword.
True
False

15. Your website has three different purchase confirmation pages
depending on the delivery option chosen:
/confirmation-regular
/confirmation-expedited
/confirmation-free
You have set up a URL Destination goal and specified the Goal URL
as:
/confirmation
Which Match Type would allow all three confirmation pages to count
toward this goal?
Head Match
Regular Expression Match
both Head Match and Regular Expression Match
neither Head Match nor Regular Expression Match

16. You are tracking www.mysite.com and blog.mysite.com in a single
profile. The home page for both of the subdomains is index.php.
How can you distinguish between pageviews on the two subdomains
while still keeping the report data integrated for the two
subdomains?

17. Search and Replace filter based on Request URI
Search and Replace filter based on Hostname
Advanced filter based on Request URI and Hostname
Advanced segment based on Hostname
What is the monthly pageview limit for a website in Google
Analytics?
1 million
5 million
10 million
50 million
Which dashboard feature(s) could you use to share your dashboard
view for the month of March?
Share Dashboard
Email
Export
Email and Export

18. In the Audience > Technology > Browser & OS report as an example,
how could you use the Pivot table view?
display Operating System horizontally as an additional dimension
display more types of metrics against the Browser dimension than those defined in
the default Data table view
display Browser and Operating System as two vertical dimensions and Screen
Resolution as an additional, horizontal dimension
aggregate data across multiple values for the Browser dimension

20. The __utma cookie expires two years after a user's last visit to your
website, and not necessarily two years after the cookie's creation
date.
True
False
Which of the following conditions could cause your own domain to
appear within your referrers?
You're using 301 redirects.

21. You haven't installed the tracking code on all pages of your site.
Visitors resume activity on your site after a period of inactivity.
Some of your URLs include "www" and some do not.
After you have linked Google Webmaster Tools with Google
Analytics, which of the following Google Webmaster Tools data is
available in Google Analytics?
organic search impressions by keyword
duplicate page titles
broken links detected by Googlebot
internal links spidered by Googlebot
What is the unique visitor count?
A duplicate-free count of cookies tracking visits to a website profile over a specified
period of time.
The sum of all visits to a website profile over a specified period of time.
The average number of visits to a website profile by a user over a specified period
of time.
The count of visits per user to a website profile over a specified period of time.

22. Which of the following can appear as metrics in Google Analytics
reports?
Pageviews
Page Depth

23. Average Page Load Time
Average Visit Duration
You have an autotagged Google AdWords campaign. Within this
campaign, you have a broad-match bid on “life coach”.
A visitor to google.com enters “life and career coach” as the search
phrase, sees your ad, and clicks through to your website.
Where in the Advertising > AdWords reports can you see "life and
career coach" and all other search phrases that matched "life coach"
and drove traffic to your website?
In the Keywords report, select Matched Search Query as the secondary dimension.
In the Matched Search Queries report, select Match Type as the primary dimension.
In the Matched Search Queries report, select Keyword as the secondary dimension.
D. In the Matched Search Queries report, select Match Type as the primary
dimension and Keyword as the secondary dimension.
Your affiliate campaign on whiteshirt.com ended six weeks ago.
In the Multi-Channel Funnels > Assisted Conversions report, you still
may be able to display conversion assists from whiteshirt.com for
conversions that occurred on your site this week.
True
False
Which of the following options would be considered best-practice for
placement of the Google Analytics tracking code on a medium-tolarge-sized website?

24. Include the tracking code in individual non-HTML files such as PDFs.
Include the tracking code in one or more page templates that are used to construct
pages on the server.
Include the tracking code in a server-side include file that is incorporated into all
pages.
Store the tracking code for each page individually in the database, and pull the
tracking code into the page along with the other page assets.
At which level in Google Analytics do you create goals?
Account
Profile
Web Property
Campaign
You have admin access to a Google Analytics account. Which of the
following conditions is required for you to provide one of your
business associates with read-only access to the account?
Your business associate must have a gmail address.
Your business associate must have a Google account.
Your business associate must already have admin access to another Google
Analytics account.

25. You must select one or more specific profiles to grant your business associate readonly access to.
You have admin access to a Google Analytics account. Which of the
following conditions is required for you to provide one of your
business associates with read-only access to the account?
Your business associate must have a gmail address.
Your business associate must have a Google account.
Your business associate must already have admin access to another Google
Analytics account.
You must select one or more specific profiles to grant your business associate readonly access to.
A basic table filter allows you to filter only by specific dimension
values. An advanced table filter allows you to filter by dimension and
metrics.
True
False