Google Analytics - Basic Installation


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New to Google Analytics? Here's a tutorial to take you through the basic installation for Google Analytics.

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Google Analytics - Basic Installation

  1. 1. Basic Installation Guide
  2. 3. Step 1 – Create a Google Analytics Account <ul><li>Visit . </li></ul><ul><li>Click  Sign In or click on  Sign up now  to create one. </li></ul><ul><li>Enter your  Website's URL, a nickname for this account in the  Account Name  field </li></ul><ul><li>Enter your Contact Information </li></ul><ul><li>The  Tracking Instructions  page that appears contains the tracking code that you'll need to paste into each page of your site. </li></ul>
  3. 4. Step 2 – Configure your profile <ul><li>Go to Website Profiles Table & Click Edit besides the profile which you would like to configure. </li></ul><ul><li>Click  Edit  on the Main Website Profile Information table. </li></ul><ul><li>Set Default Page </li></ul><ul><li>Set track E-Commerce (only for e-commerce websites) </li></ul><ul><li>Time-Zone </li></ul><ul><li>Site Search (Query Parameter & Category Parameter) </li></ul><ul><li>e.g. keywords = keyword+one &x=0&y=0 </li></ul>
  4. 5. Step 3 – Add the Tracking Code to Your Pages <ul><li>The tracking code should be added on each & every page of your website. </li></ul><ul><li>Sign in to Google Analytics. </li></ul><ul><li>On  Analytics Settings  page, find the profile for which you would like to retrieve the tracking code. Please note that tracking code is profile-specific . </li></ul><ul><li>From the profile's  Settings  column, click  Edit . </li></ul><ul><li>On Main Website Profile Information box, click  Check Status . </li></ul><ul><li>Your tracking code can be copied and pasted from the text box in the Instructions for adding tracking section. </li></ul><ul><li>Basic installation - Copy and paste the code segment into the bottom of your content,  immediately before the </body>  tag of each page you are planning to track. </li></ul><ul><li>Google Analytics will begin collecting traffic data. You'll be able to see data in your reports within 24 hours. </li></ul>
  5. 6. Step 4 – Confirm That The Tracking Code Was Entered Correctly On All The Pages <ul><li>Select  View Source  from your browser's menu and look for the code. </li></ul><ul><li>It should be immediately before the</body> tag of your page </li></ul><ul><li>It should look exactly as it was provided to you </li></ul>
  6. 7. Step 5 – Link with your Adwords Account <ul><li>The same Google Account for both your Analytics and AdWords accounts should be used and that the login has Admin access on the Analytics account OR </li></ul><ul><li>If you haven't used the same Google Account, simply add your AdWords </li></ul><ul><li>username to your Analytics account as an Account Admin  </li></ul><ul><li>Log in to your AdWords account and follow the steps provided under the Analytics tab. </li></ul><ul><li>Log in to your AdWords account at . </li></ul><ul><li>Click the  Analytics  tab. </li></ul><ul><li>If you don't have an Analytics account, click the  Continue  button to sign up for one. </li></ul><ul><li>If you already have an Analytics account, click  I already have a Google Analytics account . </li></ul>
  7. 8. <ul><li>From the  Existing Google Analytics Account  drop-down list, select the name of the Analytics account you'd like to link to. </li></ul><ul><li>vi. Keep the checkboxes selected on this page, unless you're sure you'd like </li></ul><ul><li>to disable  auto-tagging  and cost data imports. </li></ul><ul><li>Click  Link Account . </li></ul><ul><li>That's it! Your two accounts are now linked. </li></ul><ul><li>If you opted to keep auto-tagging turned on, Analytics will start automatically tagging your AdWords links for detailed campaign tracking reports. They’ll also begin importing cost data from your AdWords campaigns for ROI calculations. </li></ul>
  8. 9. Step 6: Tracking Paid Campaign Data From Other Sources <ul><li>Analytics also tracks paid campaign data from other sources apart from Google Adwords. </li></ul><ul><li>E.g. Yahoo Paid Campaigns, Overture, Email marketing (Newsletters) etc. </li></ul><ul><li>“ Tagging” your online ads enables Google analytics to capture the data </li></ul><ul><li>Tagging involves inserting and defining specific variables into the links that lead to your website. </li></ul><ul><li>Google Analytics offers an URL Builder Tool which helps in generating a tagging URL. </li></ul>
  9. 10. <ul><li>Questions? @convonix | </li></ul><ul><li> </li></ul>