We’ve put together a quick guide to ‘The Basics of SEO’ highlighting the key things that we have to point out to people struggling to make an impact with their websites.

1. Appearancecanplayabigrolein
thesuccessofyourwebsite.Making
yoursitebrightandeasy-to-read
canencouragepeopletostay
longerafterhittingyourpages.
Therightcolourscanmakeup
85%ofthedecision85%ofthedecisiontopurchase
aproductorservice.
Yourselectionoffontscouldhelp
tocreatemoreconversions.For
thatreasonit’salwayswisetotry
differentones.Youcan ndlists
onlineofthepopularfontsizes
andfontsof10to14usuallyresult
inthebestleinthebestlevelofconversions.
A/Btestingisagreatwayofdetermining
whichfonts,colourschemesandcontent
workbestonyourwebsite.Thisinvolves
runningmultiplevariationsofyoursiteat
anyonetimeandcheckinganalyticsto
seewhichproducedthemostdesirable
rresults.GoogleA/Btestedtheshadeof
blueusedfortheirlinksmorethan7,000
timeslastyear!
Outboundlinkscanbeequally
asimportant.Bylinkingtoother
URLswithinyourniche,search
engineswillbegintocategoriseyour
websitemoreaccurately.Google
recommendsyoushouldhavenomore
than100outboundlinksperpagethan100outboundlinksperpage
onyourwebsite.
Placingkeywordsinthe
contentonyourpages
canalsohelptoimprove
searchengineposition.
Whilsttheoptimum
percentagecanvary;
mostpeoplemostpeopleworkon
around3%useage.
Internallinksareusefulbecause
theytakecrawlersbacktoyour
websiteoverandoveragain.Donot
beafraidoflinkingtoyourownpages.
However,youshouldkeepinternal
linksbelow30oneachpage.
ThesearesomeoftheSEObasicsandthegoodnewsisthattheyareallwithinYOURcontrol!Sowhatareyou
waitingfor,goonandupdateyourwebsiteandseethedifferenceitmakes...
Sources:
https://uk.answers.yahoo.com/question/index?qid=20130924033848AAXgLYz
http://moz.com/learn/seo/meta-description
http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/
http://www.shoutmeloud.com/seo-benets-and-tips-for-outbound-links.html
http://www.businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1?op=1
hhttp://moz.com/learn/seo/title-tag
http://moz.com/learn/seo/meta-description
https://blog.kissmetrics.com/psychology-of-color-and-conversions/
https://blog.kissmetrics.com/how-typography-affects-conversions/
http://www.websitemagazine.com/content/blogs/search/archive/2013/05/21/the-truth-about-backlinks-amp-seo.aspx
http://www.free-seo-news.com/newsletter342.htm#facts
http://moz.com/community/q/too-many-internal-links-a-good-thing-or-bad-thing
hhttp://www.aqueous-seo.co.uk/seo-dead-ranking-website/