Google made major algorithm updates in 2014 to penalize low quality content and unnatural link structures. SEO experts predict that in 2015, mobile optimization will be increasingly important as mobile internet usage surpasses desktop. Other important trends include the growing emphasis on secure HTTPS websites, video marketing on YouTube, tapping into long-tail search queries, greater importance of social signals, high quality content, strategic keyword placement over frequency, harder to earn links, and maintaining core on-page and off-page SEO principles.
Carnival Cruise Line will roll out wearable chips for guests on its ships in 2017 that will allow for personalized experiences through interactions with sensors throughout the ship. The chips can personalize content, room access, services and activity recommendations for each guest. Instagram is now featuring ads from brands in its Instagram Stories feature, which allows for real-time, personalized interactions similar to Snapchat Stories. Voice search usage has increased significantly and marketers must optimize websites and content for voice searches to ensure high rankings and a good user experience.
New Year Eve Marketing Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
For over four years HP has been on its own journey to bring more of its media and data destiny in-house. Here we explore the major stages of that transition and how HP has identified three key areas where the in-house team surpasses previous models for media buying as well as areas where agencies have become even more integral than in the past. What have they learned? What has been gained? When does in-housing actually lead to smarter outsourcing?
Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land, talks about her journey in selecting and implementing marketing automation, and the impact on revenue that has come as a result.
Google has introduced Search Ads on the Google Play Store to help app developers reach more users. This allows developers to pay to promote their apps in search results on Google Play. While this could provide greater visibility, it may disadvantage small developers who cannot bid as much as larger companies. Google claims it will incorporate relevancy into its ad auctions to provide some fairness. However, it remains to be seen if this new feature will negatively impact small developers or help level the playing field.
Gianluca Binelli — Predict How Your PPC Campaigns Will Be Affected by COVID19Semrush
These slides were presented at the SEMrush webinar "Predict How Your PPC Campaigns Will Be Affected by COVID19". Video replay and transcript are available at https://www.semrush.com/webinars/predict-how-your-ppc-campaigns-will-be-affected-by-covid19/
DirecTV's digital strategy targets adults 18-49 interested in switching TV providers or packages through their website, social media, search engine optimization, and online advertising. The website and social media will provide information, generate leads, and process sales. SEO and ads on entertainment and sports sites aim to increase DirecTV's exposure and brand awareness. Key performance indicators and a $250,000 budget will evaluate the strategy's success in boosting sales, leads, and customer satisfaction.
New Year Eve Marketing Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Carnival Cruise Line will roll out wearable chips for guests on its ships in 2017 that will allow for personalized experiences through interactions with sensors throughout the ship. The chips can personalize content, room access, services and activity recommendations for each guest. Instagram is now featuring ads from brands in its Instagram Stories feature, which allows for real-time, personalized interactions similar to Snapchat Stories. Voice search usage has increased significantly and marketers must optimize websites and content for voice searches to ensure high rankings and a good user experience.
New Year Eve Marketing Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
For over four years HP has been on its own journey to bring more of its media and data destiny in-house. Here we explore the major stages of that transition and how HP has identified three key areas where the in-house team surpasses previous models for media buying as well as areas where agencies have become even more integral than in the past. What have they learned? What has been gained? When does in-housing actually lead to smarter outsourcing?
Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land, talks about her journey in selecting and implementing marketing automation, and the impact on revenue that has come as a result.
Google has introduced Search Ads on the Google Play Store to help app developers reach more users. This allows developers to pay to promote their apps in search results on Google Play. While this could provide greater visibility, it may disadvantage small developers who cannot bid as much as larger companies. Google claims it will incorporate relevancy into its ad auctions to provide some fairness. However, it remains to be seen if this new feature will negatively impact small developers or help level the playing field.
Gianluca Binelli — Predict How Your PPC Campaigns Will Be Affected by COVID19Semrush
These slides were presented at the SEMrush webinar "Predict How Your PPC Campaigns Will Be Affected by COVID19". Video replay and transcript are available at https://www.semrush.com/webinars/predict-how-your-ppc-campaigns-will-be-affected-by-covid19/
DirecTV's digital strategy targets adults 18-49 interested in switching TV providers or packages through their website, social media, search engine optimization, and online advertising. The website and social media will provide information, generate leads, and process sales. SEO and ads on entertainment and sports sites aim to increase DirecTV's exposure and brand awareness. Key performance indicators and a $250,000 budget will evaluate the strategy's success in boosting sales, leads, and customer satisfaction.
New Year Eve Marketing Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Jomer Gregorio
Ignite your campaigns with a dose of power! In our latest presentation, we dissect the freshest digital marketing trends of 2024, ensuring your strategies aren't merely current but pioneering. Delve into the slides for practical insights that will propel your success. Tap below and explore today! #DigitalMarketing #Trends2024 #MarketingStrategies
Full blog here - https://digitalmarketingphilippines.com/fuel-your-campaigns-with-the-latest-digital-marketing-trends-of-2024-infographic/
When we talk about website optimization, we are referencing the marked improvement of the user experience so that customers are likelier to convert on your site. And even though many companies try to do this, some do so without the use of any useful data. It often ends up backfiring on them by decreasing the conversion rates instead of increasing them
10 upcoming factors of SEO | SEO Company in kolkataRaunak Chatterjee
Know all about upcoming SEO tricks and Strategies which will be a great turning point for your business.
Choose an expert or the best SEO company in Kolkata.
Visit: https://raunakchatterjee.com/
This document discusses key metrics for SEO campaigns beyond keyword rankings. It notes that keyword rankings are no longer the best metrics due to changes by Google. Instead, it recommends focusing on metrics like organic traffic volume, share of traffic, time on site, bounce rate, social shares, conversions, and ROI. These provide a more complete picture of campaign success. The document also reviews how search engines like Google have evolved and the need for a holistic internet marketing strategy.
Shamit khemka talks about changes in SEO techniques in 2015SynapseIndia
Google's Secure Search update in 2014 brought significant changes to SEO techniques. It required HTTPS for all searches and stopped passing keyword data to websites. This forced SEO strategies to shift focus to page-level optimization and metrics like traffic, conversions, and revenue based on analytics. While ranking is still important, the parameters now include social, mobile, global, and local factors. Rank and performance also need to be measured by device type. Content remains crucial to SEO success, but must now be written in a conversational style, as Hummingbird search interprets full questions instead of just keywords.
In this guide you will learn:
- 2016 organic search trends
- The foundation of a sustainable SEO strategy
- The strategic framework for sustainable SEO
- Common traits of winning SEO providers
- Must-ask questions to include in an RFI/RFP
Learn more about WSI's proven methodology for SEO results that last. From keyword research to content and social media marketing, this strategy has what it takes for your website to optimize in search engine results pages!
Top 5 SEO trends of 2021 that are hard to ignore | Kloudportalkloud portal
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages. For more details visit https://www.kloudportal.com/
Top 5 SEO trends of 2021 that are hard to ignore | Kloudportalkloud portal
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages. For more details visit https://www.kloudportal.com/
Digital marketing encompasses internet-based marketing techniques like search engine optimization, banner ads, email marketing, and social media. It is defined as using online channels to promote products and services in a timely, personalized, and cost-effective way. Key aspects include using push and pull technologies on the internet to execute campaigns and gather real-time reporting on performance. Digital marketing is constantly evolving as new technologies emerge.
Seo for 2021 the three basic fundamentals - jain technosoftJaintechnosoft
When you want to put 2020 behind you, and regain lost ground in 2021, you need to hire professional SEO services in India that can help to be laser-focused on the right SEO strategies for this year.
Google Analytics 100% (not provided) - what does it mean? Crafted
Google has made changes to how it handles organic keyword data. It will now provide "(not provided)" for all organic search traffic keywords instead of the actual searched keywords. This means that SEO professionals will no longer have access to keyword-level data from Google organic searches. However, the author argues this change can be seen as an opportunity to focus more on user behavior analytics and other data sources beyond just keywords. While some SEO activities relying heavily on keyword data will be affected, an integrated approach across marketing disciplines and a focus on user experience will still allow for successful digital marketing.
SEO Interview Questions and Answers -Adesh SaxenaDevetol
This document provides sample interview questions and answers for an SEO job interview. It discusses popular SEO interview questions regarding experience, algorithm updates, technical skills, tools used, myths, on-page vs off-page optimization, and more. Sample answers are provided to help applicants prepare for SEO-related job interviews.
SEO is not dead and will continue to evolve in 2015. Google will likely introduce more algorithm changes to improve the user experience. SEO experts need to adapt strategies and focus on providing high-quality, relevant content for users. Key trends in 2015 will include the rise of mobile search surpassing desktop, a focus on longer conversational keyword phrases, emphasizing genuine links, and increased personalization of search results.
search engine optimization is an ever-evolving area and springs with its personal set of demanding situations every yr which makes it difficult to conform to the changes speedily and thrive in this era of reduce-throat virtual competition. For your remedy, we have positioned up the search engine optimization tendencies 2023 listing as a way to eliminate the need to consult more than one resources
Let’s be sincere! Subscribing to a whole lot of blogs, newsletters, podcasts, and YouTube channels or following advertising-related Twitter partitions, just to become aware of correct SEO Trends of 2023 sounds burdensome.
It may additionally require your undivided interest at adverse instances so that you do now not omit any Google update and know the possible repercussions of now not adapting that.
In order to simplify that, we’ve briefed a list of search engine marketing Trends to follow in 2023 genuinely with the aid of pointing out the things well worth adding to your advertising and marketing ideas listing.
In addition, the advertising specialists have additionally anticipated the imminent SEO tendencies which are anticipated to disrupt the natural visibility landscape in the close to destiny. Let’s discover their Point of perspective and put together to hop at the virtual developments for the approaching yr.
Keyword Research
Regardless of the month or a yr, Keyword research is right here to stay and display the most applicable consequences to the quest queries of the people. However, the purpose of its existence modifications.
Marketers have long been obsessed on performing in ‘Featured Snippet’ or ‘Position Zero’ if they want to increase impressions and clicks to their internet site.
Now, in place of reaching a top rating, it’s far critical to decoding the person’s purpose, and solution to that specific question by using infusing relevant key phrases and get the content material featured at the SERP to educate readers with informative insights.
Quality Content
This comes as no mystery whether or not you are preparing for search engine optimization 2023 or later, content will constantly stay the king. Maintain the effectiveness of first-rate-wealthy and surprisingly attractive content that stun readers with exciting records and broadens their attitude in the direction of looking at things.
Just ensure to be proper and authentic together with your content material without counting on AI content material gear. As Search Advocate John Muller said, content material generated via AI writing gear is considered junk mail that could result in penalties and complicate for Google in crawling it.
Page Load Speed
Put yourself inside the footwear of the user and ask ‘How lengthy you may take to bop off from an internet site if it takes time to load?’ Not for long, proper? If you do not want your person to feel equal along with your internet site, then make sure that your internet site masses within three to 5 seconds.
SEO helps businesses grow in several key ways:
1. SEO generates leads at a 15% conversion rate, 12% higher than outbound leads.
2. 91% of businesses using inbound marketing and SEO see a return on investment.
3. Optimizing blog posts for search through SEO drives targeted traffic and leads.
SEO is an effective way to connect with customers and promote a business in organic search results. While powerful, SEO requires expertise to implement successfully.
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Jomer Gregorio
Ignite your campaigns with a dose of power! In our latest presentation, we dissect the freshest digital marketing trends of 2024, ensuring your strategies aren't merely current but pioneering. Delve into the slides for practical insights that will propel your success. Tap below and explore today! #DigitalMarketing #Trends2024 #MarketingStrategies
Full blog here - https://digitalmarketingphilippines.com/fuel-your-campaigns-with-the-latest-digital-marketing-trends-of-2024-infographic/
When we talk about website optimization, we are referencing the marked improvement of the user experience so that customers are likelier to convert on your site. And even though many companies try to do this, some do so without the use of any useful data. It often ends up backfiring on them by decreasing the conversion rates instead of increasing them
10 upcoming factors of SEO | SEO Company in kolkataRaunak Chatterjee
Know all about upcoming SEO tricks and Strategies which will be a great turning point for your business.
Choose an expert or the best SEO company in Kolkata.
Visit: https://raunakchatterjee.com/
This document discusses key metrics for SEO campaigns beyond keyword rankings. It notes that keyword rankings are no longer the best metrics due to changes by Google. Instead, it recommends focusing on metrics like organic traffic volume, share of traffic, time on site, bounce rate, social shares, conversions, and ROI. These provide a more complete picture of campaign success. The document also reviews how search engines like Google have evolved and the need for a holistic internet marketing strategy.
Shamit khemka talks about changes in SEO techniques in 2015SynapseIndia
Google's Secure Search update in 2014 brought significant changes to SEO techniques. It required HTTPS for all searches and stopped passing keyword data to websites. This forced SEO strategies to shift focus to page-level optimization and metrics like traffic, conversions, and revenue based on analytics. While ranking is still important, the parameters now include social, mobile, global, and local factors. Rank and performance also need to be measured by device type. Content remains crucial to SEO success, but must now be written in a conversational style, as Hummingbird search interprets full questions instead of just keywords.
In this guide you will learn:
- 2016 organic search trends
- The foundation of a sustainable SEO strategy
- The strategic framework for sustainable SEO
- Common traits of winning SEO providers
- Must-ask questions to include in an RFI/RFP
Learn more about WSI's proven methodology for SEO results that last. From keyword research to content and social media marketing, this strategy has what it takes for your website to optimize in search engine results pages!
Top 5 SEO trends of 2021 that are hard to ignore | Kloudportalkloud portal
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages. For more details visit https://www.kloudportal.com/
Top 5 SEO trends of 2021 that are hard to ignore | Kloudportalkloud portal
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages. For more details visit https://www.kloudportal.com/
Digital marketing encompasses internet-based marketing techniques like search engine optimization, banner ads, email marketing, and social media. It is defined as using online channels to promote products and services in a timely, personalized, and cost-effective way. Key aspects include using push and pull technologies on the internet to execute campaigns and gather real-time reporting on performance. Digital marketing is constantly evolving as new technologies emerge.
Seo for 2021 the three basic fundamentals - jain technosoftJaintechnosoft
When you want to put 2020 behind you, and regain lost ground in 2021, you need to hire professional SEO services in India that can help to be laser-focused on the right SEO strategies for this year.
Google Analytics 100% (not provided) - what does it mean? Crafted
Google has made changes to how it handles organic keyword data. It will now provide "(not provided)" for all organic search traffic keywords instead of the actual searched keywords. This means that SEO professionals will no longer have access to keyword-level data from Google organic searches. However, the author argues this change can be seen as an opportunity to focus more on user behavior analytics and other data sources beyond just keywords. While some SEO activities relying heavily on keyword data will be affected, an integrated approach across marketing disciplines and a focus on user experience will still allow for successful digital marketing.
SEO Interview Questions and Answers -Adesh SaxenaDevetol
This document provides sample interview questions and answers for an SEO job interview. It discusses popular SEO interview questions regarding experience, algorithm updates, technical skills, tools used, myths, on-page vs off-page optimization, and more. Sample answers are provided to help applicants prepare for SEO-related job interviews.
SEO is not dead and will continue to evolve in 2015. Google will likely introduce more algorithm changes to improve the user experience. SEO experts need to adapt strategies and focus on providing high-quality, relevant content for users. Key trends in 2015 will include the rise of mobile search surpassing desktop, a focus on longer conversational keyword phrases, emphasizing genuine links, and increased personalization of search results.
search engine optimization is an ever-evolving area and springs with its personal set of demanding situations every yr which makes it difficult to conform to the changes speedily and thrive in this era of reduce-throat virtual competition. For your remedy, we have positioned up the search engine optimization tendencies 2023 listing as a way to eliminate the need to consult more than one resources
Let’s be sincere! Subscribing to a whole lot of blogs, newsletters, podcasts, and YouTube channels or following advertising-related Twitter partitions, just to become aware of correct SEO Trends of 2023 sounds burdensome.
It may additionally require your undivided interest at adverse instances so that you do now not omit any Google update and know the possible repercussions of now not adapting that.
In order to simplify that, we’ve briefed a list of search engine marketing Trends to follow in 2023 genuinely with the aid of pointing out the things well worth adding to your advertising and marketing ideas listing.
In addition, the advertising specialists have additionally anticipated the imminent SEO tendencies which are anticipated to disrupt the natural visibility landscape in the close to destiny. Let’s discover their Point of perspective and put together to hop at the virtual developments for the approaching yr.
Keyword Research
Regardless of the month or a yr, Keyword research is right here to stay and display the most applicable consequences to the quest queries of the people. However, the purpose of its existence modifications.
Marketers have long been obsessed on performing in ‘Featured Snippet’ or ‘Position Zero’ if they want to increase impressions and clicks to their internet site.
Now, in place of reaching a top rating, it’s far critical to decoding the person’s purpose, and solution to that specific question by using infusing relevant key phrases and get the content material featured at the SERP to educate readers with informative insights.
Quality Content
This comes as no mystery whether or not you are preparing for search engine optimization 2023 or later, content will constantly stay the king. Maintain the effectiveness of first-rate-wealthy and surprisingly attractive content that stun readers with exciting records and broadens their attitude in the direction of looking at things.
Just ensure to be proper and authentic together with your content material without counting on AI content material gear. As Search Advocate John Muller said, content material generated via AI writing gear is considered junk mail that could result in penalties and complicate for Google in crawling it.
Page Load Speed
Put yourself inside the footwear of the user and ask ‘How lengthy you may take to bop off from an internet site if it takes time to load?’ Not for long, proper? If you do not want your person to feel equal along with your internet site, then make sure that your internet site masses within three to 5 seconds.
SEO helps businesses grow in several key ways:
1. SEO generates leads at a 15% conversion rate, 12% higher than outbound leads.
2. 91% of businesses using inbound marketing and SEO see a return on investment.
3. Optimizing blog posts for search through SEO drives targeted traffic and leads.
SEO is an effective way to connect with customers and promote a business in organic search results. While powerful, SEO requires expertise to implement successfully.
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
Primary - 10 Things you Need to Know for SEO in 2015
1. 10 Things you Needto Know for SEO in 2015
The timesthey-are-a-changing,andinthe SEOworld,theyprettymuchare alwayschanging. It’sno
industryfornostalgia,those whogetstuckinthe past, fall behindthe competition. Unlessyouwantto
endup as roadkill youhave topay attentiontothe signsof the presentandthe future. While it’s
impossible toreadthe mindof Google,there are certainsignsthatare worth payingattentiontoin
orderto not onlyhave yourbasescovered,butto alsoexcel againstyourcompetitors.
2014 was an intense yearforSEO. Google wentonan algorithmfrenzy highlightedbythe Pandaupdate
inMay and thenarguablya biggerone inOctoberwiththe Penguinsupdate. These updateswere
designedtopenalize lowqualitycontent andwebsiteswithunnatural linkstructures. The truthis if you
had yourear to the groundyou should’ve knownwhatwascoming. Don’tgetleftbehindwhenthe next
phase inSEO beginstounveil,here are 10 thingsyouneedtoknow right now inorder tostay ahead.
Increasing Importance of Mobile
Anywebsite thatdoesn'tcurrentlyhave aresponsivewebsiteneedstotake immediatestepstofix that.
2014 was a monumental yearinmarketingasmobile Internetuse finallysurpasseddesktopInternet
use. Marketersspent49 percentof theirpaidsearchdollars onmobile platformsduringthe 2014
holidayseason,accordingtoa reportfromMarin Software,andmanymarketersexpectthe focuson
mobile toincrease in2015. The abilityfora brand toquicklyandeffectivelydeliverhigh-qualitymobile
experiencesforconsumerswill certainlyprovideacompetitiveadvantage.
Time for Bing?
Many are predictingthatBingwill leadthe searchenginesinmarketshare expansionasthe search
engine’smarketingskillsovertake Google’sprogrammingskills.Google will maintaindominance of
marketshare,but Bingwill expand.Binghasone massive andtimelyopportunitytogaingroundinthe
searchmarketand that’s the mobile experience.If theyhitmobilesearchexperience outof the park,
thenGoogle won’tbe able totouch them.
HTTP vs. HTTPS
Protectingprivacyandpersonal informationonline hasbecome apartof our national dialogue. With
that inmind, Google has begunemphasizingthe importance of utilizingHTTPS.While manywebsites
have traditionally runona HyperTextTransferProtocol (HTTP),a HyperTextTransport Protocol Secure
(HTTPS) ensuresthata website isencryptedandcannotbe hacked.WithGoogle beginningtotestthe
watersinusingHTTPS as a rankingfactor,itwill be importanttosecure yourwebsite withHTTPSin
2015.
SEO will Include Video
2014 was a huge yearfor video.WithYouTube brandengagementsurpassingthatof Facebook,and44%
of customerssayingthatvideosencouragedthemtobuy,now isthe time to setyour sightsonvideo
marketingif thisisn’tsomethingyou’vealreadystarted.You’ll needtooptimize yourYouTube channel,
include actionablelinksinyourvideos,andproduce interestingvideosthatcancapture an audience.
2. Long-tail Search Traffic
Long-tail keywordqueriestendtobe more relevantandconvertat higherratesthanone or two word
phrases,asa resultof greaterspecificity,andultimately,youtendtobe dealingwithamotivated
purchaser.
One studystatedthat 16% to 20% of dailykeywordquerieshadneverbeenseenbefore.The stage isset
for these figurestoincrease,especiallyasmobile devicesroll outapplicationsforvocal searchqueries
and the enginesbecome increasinglymore adeptatunderstandinglong-tail intent.While taking
advantage of long-tail searchtrafficcantake significanttime,it'sapromisingdirectionthatcanyield
resultsinthe longrun.
Social Signals Will Be Even More Important
Changeswithinthe searchengine algorithmshave notjustplacedgreaterimportance onthe content,
but they’ve alsobeguntorelymore uponsocial signalstoelevateresultsupthe ladderinsearchranking
importance.Withthe popularityof social media,anditsobviousindicatorsof trustandauthority,many
are justwaitingforGoogle totake a large stepinincorporatingthatintoits algorithm.Eventually,we
expecttosee contentandsocial signalsintegrated,withcontentof higherqualitygettingmore social
sharesand thusrisinghigherinthe searchengine results.
Content Still Reigning Champion
Contentmarketingemergedasa significanttrendinthe SEOcommunityduringthe pastfew years,and
it's becomingessentialformarketers.Peoplehave become lesspatientwithWebspamandhave
learnedtospotit more quickly,resultinginhigherbounce ratesandlowertime andpage sessionsfor
manywebsite owners.Tobe successful today,contentneedstobe thorough,aswell asengagingand
useful.
Placement > Frequency
KeywordshelpGoogle tounderstandwhatitisyourbranddoes. To thisend,the placementof your
keywordsmattersfarmore than theirfrequency.Postingyourkeywordonce inthe title tagof your site
and once inthe headermattersfarmore than stuffingitfive timesintothe bodycopy.Google breaks
your site downintokeyareas,with Metainformationandheaderstakingtoppriority,bodycopytaking
secondarypriority,andside barsandfooterstakingthe lastpriority. Therefore,youshouldn’thone inon
one specifickeywordphrase, otherwise,yoursite earnapenaltyforkeywordstuffing.
Earning Links will be Harder
Earnedlinksandcitationsprovide several SEObenefitsincludingincreasedvisibilityandbrand
awareness,leadgeneration,andconversionrates. However,beware of negative SEO practices.Itis
expectedtobe a biggerthreatthis year.Still,keepupyourlinkearningeffortsandbuildrelationships
the oldand provenwayto boostyour website authority. Justdonotresortto spammy,manipulative,
unnatural linkstructures,because Googleisonthe huntto wipe those sitesout.
3. The Basics of SEO Will Remain
Justbecause itis highlyspecializedindustrythatcontinuallyupdatesitself,shouldn’tallow youto
believethatthere are nocore principlestothe SEOworld. Successful SEOdependsontwokeyfactors:
whatyou say about yourself (on-page SEO) andwhatothersay aboutyou(off-page SEO). Yourjobisto
findthe balance betweenthosetwo,andif done withinsight,youwill soonbe funnelingmore potential
businessyourwayonline.