The Keep Me In Mind Cold Email
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The document discusses strategies for using "Keep Me In Mind" cold emails. It provides templates for different types of emails focused on value points, pain points, customer examples, and pain questions. It suggests sending a series of 6 emails with delays of 1-2 weeks or months between each. The goal is to stay top of mind with prospects who are not actively looking to purchase by highlighting benefits and potential challenges the product could address.
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The Keep Me In Mind Cold Email
- 1. The Keep Me In Mind Cold Email
- 2. The Keep Me In Mind Cold Email
- 3. Prospects Are Likely Not in Buying Mode
- 4. WHEN TO USE THE KEEP ME IN MIND EMAIL RECURRING PURCHASES NOT ROUTINE PURCHASES
- 7. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
- 8. WHEN TO USE THE KEEP ME IN MIND EMAIL RECURRING PURCHASES NOT ROUTINE PURCHASES
- 10. OFFICE SUPPLIES FEATURES • Full catalog of office supplies • Printers and photocopiers • Free same-day delivery DIFFERENTIATION • You will get a dedicated account manager • We do not charge shipping • You can talk to a human when you need something FOR OFFICE MANAGERS IMPROVEMENTS • Decrease the amount of time they spend ordering office supplies • Decrease their office supplies costs • Decrease the time it takes to receive deliveries of office supplies CHALLENGES/CONCERNS • Can be a hassle to order office supplies • Need to find new ways to decrease costs • Can take time to receive deliveries for office supplies PAIN QUESTIONS • How important is it to simplify ordering office supplies? • How much of a priority is it to find new areas to cut costs? • How important is it to quickly receive deliveries of office supplies? CUSTOMER EXAMPLE • We worked with an office manager • They were needing to find additional cost savings • We helped to do that by becoming their sole vendor for office supplies • Decreased office supplies costs • Decreased time spent order PRODUCT TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE
- 11. Keep Us in Mind Cold Email Subject Line: Keep us in mind - [Product Name or Area] Hello [Contact First Name], Since you are an office manager, you probably purchase office supplies from time to time. We are an office supplies provider, so please keep us in mind the next time that you are looking to make a purchase or change vendors. Some ways that we differ from your other options are: • You will get a dedicated account manager • We do not charge shipping • You can talk to a human when you need something Let me know if you reach a point where you would like to schedule a brief call to discuss. Best Regards, PRODUCT Key: Target Value Point Pain Point Pain Question Product
- 12. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
- 13. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 months) Email #3 Delay (1 or 2 months) Email #4 Delay (1 or 2 months) Email #5 Delay (1 or 2 months) Email #6 Delay (1 or 2 months) PRODUCT VALUE POINTS CUSTOMER EXAMPLE PAIN POINTS PAIN QUESTIONS VALUE POINTS
- 14. VALUE POINTS Keep Us In Mind Cold Email – Value Subject Line: Decrease the cost for office supplies Hello [Contact First Name], Checking in because I know that you are likely purchasing office supplies from time to time. Keep us in mind because we usually help office managers to: • Decrease the amount of time they spend ordering office supplies • Decrease their office supplies costs • Decrease the time it takes to receive deliveries of office supplies I don't know if you want to improve those areas and that is why I am reaching out. We are here the next time that you need to purchase office supplies. Best Regards, Key: Target Value Point Pain Point Pain Question Product
- 15. PAIN POINTS Keep Us In Mind Cold Email – Pain Subject Line: Difficult to finding new ways to decrease costs Hello [Contact First Name], Reaching out again because I know that you are likely purchasing office supplies from time to time and a lot of office managers we work with have challenges with: • Can be a hassle to order office supplies • Need to find new ways to decrease costs • Can take time to receive deliveries for office supplies I don't know if you are concerned about any of those areas but those are areas that we help with. Let’s talk the next time that you need to purchase office supplies. Best Regards, Key: Target Value Point Pain Point Pain Question Product
- 16. CUSTOMER EXAMPLE Keep Us In Mind Cold Email – Customer Example Subject Line: Make it easier to teach reps what to say Hello [Contact First Name], We worked with an office manager and they were having difficulty finding new areas to find cost savings. We helped to solve that by becoming their sole vendor for office supplies. This not only helped to find new cost savings, but it also helped to decrease the time they spent ordering office supplies. I don’t know if we can help you in the same way but it is something to keep in mind the next time you purchase office supplies. Feel free to reach out the next time you need to make a purchase. Best Regards, Key: Target Value Point Pain Point Pain Question Product
- 17. PAIN QUESTIONS Keep Us In Mind Cold Email – Pain Questions Subject Line: How much of a priority is it to find new areas to cut costs? Hello [Contact First Name], I don’t know if we can help you in the same way that we have helped other office managers. These are some of the questions that I would ask you to figure that out: • How important is it to simplify ordering office supplies? • How much of a priority is it to find new areas to cut costs? • How important is it to quickly receive deliveries of office supplies? If any of those connect with a challenge or interest that you have, let’s have a brief conversation the next time you purchase office supplies. Best Regards, Key: Target Value Point Pain Point Pain Question Product
- 18. Keep Me In Mind Cold Email – Last Attempt Subject Line: Decrease the cost for office supplies Hello [Contact First Name], I have tried to stay on your radar so that you can keep us in mind if you ever need to purchase or make a change with office supplies because we usually help office managers to: • Decrease the amount of time they spend ordering office supplies • Decrease their office supplies costs • Decrease the time it takes to receive deliveries of office supplies It is difficult for me to email you or call you at the exact time when you need to purchase or make a change with office supplies, so hang on to this email and my contact info and reach out if you ever need anything. Best Regards, VALUE POINTS Key: Target Value Point Pain Point Pain Question Product
- 20. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @sales_halper
- 22. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 24. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 26. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 28. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 30. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
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