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DAM use cases
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Copyright © 2012 Real Story Group](https://image.slidesharecdn.com/damselectioncsny2012-120927123704-phpapp02/85/How-to-Select-a-DAM-System-15-320.jpg)
Uploaded byIrina Guseva
How to Select a DAM System
The document provides guidance on selecting a digital asset management (DAM) system, emphasizing that the right choice depends on specific organizational needs rather than a universally best system. It outlines the complexities of the marketplace, including different types of products and platforms, and suggests a structured selection process that involves stakeholder engagement and thorough analysis. Additionally, it highlights the importance of negotiating pricing and features to ensure a suitable fit for the organization's goals.
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Similar to How to Select a DAM System
How to Select a DAM System
- 1. How to Selecta DAM System! Independent. Detailed. Practical.! Specific advice. Best-practice approaches. The Real Story. Irina Guseva Senior Analyst @irina_guseva
- 2. Real Story Group:What We Do Analyze weaknesses and strengths of the tools....and vendors Advise on successful technology selection and implementation best practices • Over 3,000 customers in 60+ countries • Analysts on 3 continents • We consult only to end-users, never advising the vendors we evaluate Copyright © 2012 Real Story Group
- 3. What Independence MeansTo Us Copyright © 2012 Real Story Group
- 4. Finding Your Way... Copyright© 2010 Real Story Group Copyright © 2012 Real Story Group www.realstorygroup.com
- 5. Current Marketplace Inconvenienttruths: There are thousands of enterprise systems available. There is no best system. There is a system thats a good fit for you. Copyright © 2012 Real Story Group
- 6. DAM MAM Copyright © 2012 Real Story Group
- 7. Products vs. Platforms Platforms:Developers can make custom applications Products: They do certain things well right away Costly Platforms Functionally Rich Products Complex More Less Time to Deploy Copyright © 2012 Real Story Group
- 8. Current Marketplace Complex • Large-scale platforms Enterprise • Multi-dimensional suites • Expensive Platforms • Expanding space Upper-Range • Between departmental installations and full-blown Enterprise- Platforms tier • Mid-market companies, or departmental projects within larger Mid-Range enterprises Platforms • Scenarios requiring above-average customization • More pre-packaged features Mid-Range • Many of them actively promote “DAM-in-a-box” solutions Products • Bundled social applications, analytics, collaboration, and more • Smaller, albeit established vendors • Packaged tools at attractive prices Simpler Products • However, sometimes the tools are not as feature rich or as well tested Copyright © 2012 Real Story Group
- 9. Split: Platforms Complex Enterprise Platforms Upper-Range Platforms Mid-Range Platforms Mid-Range Products Simpler Products Copyright © 2012 Real Story Group
- 10. Split: Products Complex Enterprise Platforms Upper-Range Platforms Mid-Range Platforms Mid-Range Products Simpler Products Copyright © 2012 Real Story Group
- 11. Current DAM /MAM Marketplace Complex • Dalet Enterprise Edition • North Plains Telescope Enterprise • Vizrt Media Engine • Avid Interplay MAM • Harris Invenio • Open Text Media Manager Platforms • HP/Autonomy Virage MediaBin Upper-Range • Media Beacon R3volution • ADAM Software • Vyre OnBrand Platforms • Razuna • Chuckwalla Mid-Range • DuraSpace • Pixelboxx • WAVE MediaBank • Equilibrium MediaRich Platforms • Adobe CQ5 DAM • Celum SYNERGY and MOVIS • DutchSoftware Elvis DAM • MerlinOne Merlin Mid-Range • Nuxeo DAM • NetXposure Products • Canto Cumulus • celum IMAGINE • Widen Media Collective • Picturepark Simpler Products • Adobe Scene7 • Extensis Copyright © 2012 Real Story Group
- 12. RSVP Articulate Analyze RFP Q&A Business Case Responses Identify Issue RFP Onsite Demos Stakeholders Gather & Analyze Create Target Negotiate Pricing Requirements List & Contracts Measure Risk & Proof of Analyze Market Implementation Maturity Concepts Develop Develop RFP Final Decision Pilot Solution Scenarios Copyright © 2012 Real Story Group
- 13. Selection process Copyright ©2012 Real Story Group
- 14. It’s all about“fit” Scenario Fit Technology Fit Partner Fit Copyright © 2012 Real Story Group
- 15. L(2#63'72."&0F+J/>53+L-M DAM use cases D./&>#./&P8/$#")5. !"#$%&0*1+&'&0#"9/+)$*&]7/"#+)5$. 9" (-0&=);"#"?&5"&E@5+5&-"8@)3/ " " !#.)8&!"#$%&0#$#*/1/$+ " 04,+),)$*4#,&!"#$%&0#$#*/1/$+ # 0#"9/+)$*&-../+&E"5%48+)5$&'&().+");4+)5$ # -%&E"5%48+)5$ $ E4;,).@)$* E/")5%)8#,.&E"5%48+)5$&'&().+");4+)5$ $ 04,+)8@#$$/,&E4;,).@)$* # >#+#,5*&E"5%48+)5$ $ 0" 6)*@+.f0#$#*/%&P?$%)8#+)5$&'&().+");4+)5$ % " I)1/f!#./%&0/%)#&E"5%48+)5$ ?" -4%)5&5"&B)%/5&6/3)/:&'&-77"53#, $ P@5"+fG5"1&-4%)5&'&B)%/5&E"5%48+)5$ $ Copyright © 2012 Real Story Group
- 16. MAM use cases Use Case Scenarios Television News 3 Sports Broadcasting 2 Feature-length TV / Cinema 2 a Radio Broadcasting 1 Media Modernization and Archives 2 r Parliaments and Govt. Bodies 2 Corporate Audio/Video Library 1 s makes it a better fit for feature-length TV Scenarios. gging tools. Avid is geared more for over-the-air Copyright © 2012 Real Story Group
- 17. Short-list Considerations Regions: Licensing Models: Australia Commercial Europe Commercial Open Source North America Community Open Worldwide Source Technologies: Delivery Models: .NET On Premise Java Software as a Perl and Python Service PHP Hybrid Copyright © 2012 Real Story Group
- 18. RFPs Copyright © 2012Real Story Group
- 19. Running a demo • Make sure your team is represented • Beware of the “canned” demos • Demo your scenarios • Each vendor should demo the same scenarios • Ask the tough questions – Especially around pricing Copyright © 2012 Real Story Group
- 20. Bake-off / POC • Your kitchen • Your ingredients • Your cooks • This is resource- intensive, but what’s the cost of a failed implementation? Copyright © 2012 Real Story Group
- 21. Negotiate! • Remember that list pricing is always negotiable in larger deals • We have seen up to 90% reductions in actual pricing versus list prices • 25-50% discounts are common • Smaller deals have less room for flexibility Copyright © 2012 Real Story Group 21
- 22. Thank you! • Pleasevisit our web site: www.realstorygroup.com/ – Vendor/product evaluations – Analyst advisory papers – Webinars – Education courses – One-on-one analyst advice • Download a free DAM research sample: www.realstorygroup.com/Sample Copyright © 2012 Real Story Group
- 23. Let’s Continue theConversation... ! ! @irina_guseva! irina@realstorygroup.com! !