6. •
The constant pressure to post more content
•
No idea if it is paying off
•
Very little audience response
•
Flatlined traffic
•
Frustration
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Saturday, January 4, 2014
7. What it CAN look like...
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Saturday, January 4, 2014
8. Blog Marketing
•
Content isn't a stressful thing.
Little pressure.
•
Your blog is a key component
your marketing
•
Your blog generates leads and classifies them automatically.
•
Expanding traffic, more sales.
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Saturday, January 4, 2014
10. What We'll Cover
•
How to ensure that every post you create has a
strategic reason to exist.
•
How to never have to wonder what you should be
posting - and when.
•
How to have your blog "listen" to your readers'
activities and respond automatically.
•
How to magnify your blog’s marketing power
beyond what most people do.
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Saturday, January 4, 2014
16. CTA Map
•
Include all optin offers
•
Include social share campaigns (i.e. Social Locker)
•
Include any products you sell (your own or affiliate)
•
OPTIONAL: Categorize CTAs based on category or
type of content
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20. But, what do your
write?
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21. Do you think TV show
producers wonder what's
going on the air tomorrow?
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22. Content Planning
Planning is one of the key factors which
differentiates a professional from a “newb".
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24. What Mine Looks Like
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25. Editorial Calendar Data
•
Type
•
Title / Headline
•
Due Date
•
Publish Date
•
Transcript?
Created (Y or N)
•
•
•
Published (Y or N)
•
Syndicated (Y or N)
Feature Image
•
Campaign
•
Channels
•
Keyword?
•
Call to Action
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26. Why do this?
•
Reduces the worries about what you should write and
when
•
Gives each piece of content a reason to exist.
•
To promote something
•
To act as a lead magnet
•
Pre-launch content
•
To further along a story (which itself is a marketing
campaign)
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27. How?
•
List any campaigns or launches you intend to do.
•
List any general ideas you want to do.
•
Look at upcoming holidays or events you may want to do
a campaign around.
•
Use call to action map.
•
Plan content around the campaigns you come up with.
•
Fill in the “gaps” with content which builds the community,
builds new leads, and serves as a long-term asset.
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Saturday, January 4, 2014
28. Planning Tips
•
Don’t limit yourself to writing blog posts.
•
Videos, webinars, podcasting, etc.
•
You can have “themes” to the week or month.
•
Have one piece lead into another. Think about “24”.
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29. Next up…
Making your blog into
the ultimate lead
builder.
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30. The #1 goal of your
blog is to build your
list.
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31. The #2 goal of your
blog is to segment
your list.
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32. Segmentation allows you to
send the right message at
the right time, to the right
person.
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33. How Your Blog
Segments
•
When somebody opts into a different opt-in form,
segment them based on the BEHAVIOR that opt-in
represents.
•
Hook up your blog to your lead database so that
your blog will “listen” to what your prospect does onsite.
•
Different lists vs. tagging
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35. Blog + CRM
•
Auto-tag prospects based on blog posts they read
•
Automatically follow up with an email (or offer) after
they have read a blog post
•
With lead scoring, automatically rank subscribers
based on how often they visit your blog.
•
Based on interest, email them hand-picked stuff
from your archives which is more relevant to them.
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Saturday, January 4, 2014
37. What I Hope You’ll Get From
This
•
Your blog is a very powerful marketing tool… when
used in the right way.
•
Never, ever forget to tell your readers their next
move.
•
Real results come with planning.
•
Build - and segment - your list, thereby magnifying
the power of your blog substantially.
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Saturday, January 4, 2014
38. For more information…
•
Download these slides
•
Links to relevant tools
•
Links to further reading
•
Download my editorial
calendar template
•
Ask me followup
questions
www.blogmarketingcademy.com/nmx2014/
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