Gina Alexander has proposed an event plan for a company's marketing campaign kick-off and progression. The proposal includes a summer concert at the Santa Cruz Beach Boardwalk in August to kick-off the campaign featuring Santana and Greg Rolie. A luncheon at the Top of St. Francis Hotel will launch the marketing team's campaign plan. Department social events like an ice cream social, tapas event and espresso bar are proposed as the campaign progresses. A wrap-up meeting and gala at the Top of the Transamerica in November will announce top performers and campaign results.

1. Entertainment & Events
Marketing Group
Promotional Event proposal - June 2011
Presented by: Gina Alexander, Owner/Event
Producer

2. Presented by: Gina Alexander, Owner/Event
Producer

3. • Companywide Kick-off event
Summer concert/recreational event
- Location: Santa Cruz Beach Boardwalk
August 19 w/ Santana and Greg Rolie
- Bauer transportation
- Provide logo bags, t-shirts, and water
bottles with itineraries
Presented by: Gina Alexander, Owner/Event
Producer

4. Presented by: Gina Alexander, Owner/Event
Producer

5. • Kick-off luncheon for Marketing Team
– Location: Top of St. Francis Hotel
• Surf n Turf luncheon choices
– Campaign Roll-out Plan
• campaign magazine to be designed
– Initiating activities for incentives and awards
• Promotional chotzkes and napkins with Linkedin logo
for tables
• SF Florist for table centerpieces and plants on stage
Presented by: Gina Alexander, Owner/Event
Producer

6. Department social events as the campaign
progresses with weekly announcements!
Presented by: Gina Alexander, Owner/Event
Producer
Hot August Nights – Ice Cream Social
Fall Fiesta – Tapas & Aguas Frescas
Espresso Bar - Hot & Cold Beverages & Pastries
Happy Hour at Shanghai 1930

7. Department social events (as campaign progresses)
• Campaign progression announcements
– Announcement materials and banners to be printed
J & V catering
– Morning, Afternoon, and Evening social events
• Happy hour
• Refreshments ( ice cream, tapas, espresso bar)
• Linens, floral arrangement etc. (provided by J&V)
Presented by: Gina Alexander, Owner/Event
Producer

8. Sponsored breakfasts
Presented by: Gina Alexander, Owner/Event
Producer
Job Fairs
Contact EDD, Monster, and
CareerBuilder for dates and
locations.

9. Sponsor lunches for conferences and trade-shows
– Upcoming dates at Moscone Center, and other
convention centers.
– Chamber of Commerce can be helpful as well.
Presented by: Gina Alexander, Owner/Event
Producer

10. Appear at educational seminars
- conferences, and luncheons on professional
social media use for business and individuals.
Leading educational seminar producers are in need of
speakers. (i.e. MPI, ISES)
Presented by: Gina Alexander, Owner/Event
Producer

11. • Wrap up meeting and gala
-Campaign results
-provide level of success
-ROI
- Announce Top Marketing performers ( to be awarded at gala)
• Gala:
• Location: Top of Transamerica
– Above & Beyond Caterers
– CORT Furniture and Decor
_ K101 disc-jockey
_ Small plates, drinks, and dancing
_ Eddie Bauer transportation
_ Logo Champaign flutes
_ Floral arrangements
Presented by: Gina Alexander, Owner/Event
Producer

12. `
Wrap-up meeting and Gala !!!
November 18th
Top of the Transamerica Pyramid
Presented by: Gina Alexander, Owner/Event
Producer