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How to
Evaluate
Startup Ideas
How can I predict
if an investor
will like my
idea?
Startup = Growth
Your startup idea
is a hypothesis.
How do I construct
this hypothesis?
Startup Idea : Problem
Solution
Insight
Problem : Popular
Growing
Urgent
Expensive
Mandatory
Frequent
Tip #1
B = M + A + T
Motivation
Ability
Trigger
Behavior
Tip #1Ideal : 1M+
20%/year
Right Now
$B
Law Changed
Hourly
Solution : Don’t start here.
Tip #2
SISP
Solution In Search ofa Problem
Insight : Unfair advantages.
Related to growth.
You need one.
Tip #3
Founders
Market
Product
Acquisition
Monopoly
1of 10
20% / year
10X
$0
Boolean
Beliefs : 1. Threshold
2. Miracle

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Evaluating Ideas