The document outlines effective presentation techniques for logo designs to enhance client approval. It emphasizes the importance of showing the logo in practical applications, such as on a business card, and provides methods for presenting the logo against various backgrounds. Techniques include using contrasting backgrounds, shadow effects, and overlay effects to ensure the logo stands out in different settings.

1. How to Present Your Logo
Design for Lasting Impression
By Logosmartz

2. How to Present Your Logo Design for
Lasting Impression
• Presentation of logo plays a big role in getting
clients’ approval. If the clients have already liked the
design of your logo, a little effort in its presentation
will help the clients make their decision. Show the
clients your logo applied on chosen media. For
example, an image of business card looks more
appealing if it is held by hand than an image of flat
business card.
• In the subsequent slides, different methods are given
to help present logo design in an attractive way.

3. Put Logo on Holding Business Card
• Click an image of a hand holding the business
card with logo design placed on it. Same
picture can be used for other logos also at
some later stage.
• Place the logo on the card with the help of an
automated logo maker tool. The inbuilt
features of the tool can be used to distort &
skew the logo so as to make it fit on the card.

4. Contrast Background
• Let the clients see that the logo works well on
white background as well as dark background.
If the background is dark, the logo should be
copied to another layer. On the top of logo
layer, make a new layer. With the help of
elliptical tool, create an ellipse on logo where
you wish the shadow to be. Create shadow
under the logo. Select blending options and
adjust Drop Shadow. Adjust shadow’s
distance, depending upon the size of the logo.

5. Wood Texture Background
• Select a wood texture background. Smooth
texture is better for logos emboss and bevel.
Copy logo to another layer & fill it by using
brown color picking it from the background.
Select blending options and adjust Inner
Shadow. Copy the logo layer on 2 different
layers. The black logo should be on the top of
white-colored logo layer. Move black logo
little right & down. Click on white logo layer
& delete selected area. Choose overlay effect
and adjust position until the lighting gets right.

6. Product Background
• Select the product’s picture and set it as the
background. Apply Outer Glow effect on the
logo so as to make it stand out.

7. Product Background
• Select the product’s picture and set it as the
background. Apply Outer Glow effect on the
logo so as to make it stand out.