A guide to forming a good pitch. To practise your pitch, download Natwest Pitch on Apple devices

1. How to create a good
pitch
Gabriella Cox
Sector Lead – Digital & Creative
@GabriellaCox11 @EENSW

2. Why is pitching important?
Time &
Exposure

3. 3
What does a good pitch have?

4. • Establish rapport
• Capture attention
• Make it compelling
STRUCTURE
1. Hook

5. 5

6. 6
In 2013 there were 18,600,000 vacant properties in the United
States. That’s enough for every homeless person to have six.

7. STRUCTURE
2. Problem
• Define the problem
• Who specifically has
the pain?
• How bad is it? Paint a
picture for your
audience

8. STRUCTURE
3. Solution
• How are you solving your
customers’ pain in a way that
they are happy with?
• How are you doing it in a new
and different way? IMPACT!
• How have you innovated?

9. STRUCTURE
4. Market Size
• What is the size of the
opportunity?
• Not everyone will be your
customer, so who are you
targeting first?
• Numbers = credibility

10. 10
• What progress have you made
to date?
• What validation have you done
to ensure there is a market?
What sales have you
generated?
• What else have you achieved?
STRUCTURE
5. Traction

11. • Who is in your team?
• What are your relevant
skills and experience?
• Why are you the people
to make this happen?
STRUCTURE
6. Team

12. • Who are your competition?
• What else could derail you?
• What are you doing about it?
STRUCTURE
7. Risk Awareness

13. • What is your call to action?
• Do you need funding?
Connections? Referrals?
Expertise?
• What will this do for your
business?
STRUCTURE
4. Ask

14. Hook
Pain Point
Solution
Market
Size
Traction
Team
Risk
Ask
STRUCTURE

15. 15
CONTENT

16. • Maybe
• Might
• Basically
• Obviously
CONTENT
• Just
• Only
• Try
• Hopefully
• Looking to

17. 17
Make it FLOWWW
It’s a story, not a series of facts
CONTENT

18. DELIVERY
• Practise
• Keep cool
• Smile

19. Can’t wait to hear yours.

20. 20