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What Entrepreneurs Need To Know When Launching A
New Product
Every day around the world hundreds of people have those ‘eureka’ moments
when an idea clicks and a new product concept is born
But how do you achieve success with your product?
Here are five tips that could help you turn your new product idea into a triumph.
Get Support Early
#1
 Get support early to benefit from specialist expertise
throughout the product journey.
 Seeking help later in the process often means
backtracking and addressing issues that could have been
resolved earlier.
Make A Plan
#2
 Map out your product’s journey from the point you’re at
now to launch day and keep the schedule.
 Be realistic about the time it will take and consult with
3rd parties to ensure you know how much time they
need
 Remember that a setback at one stage of the product
journey could have knock on effect further down the
line.
Know Your Numbers
#3
 Do you know how much it will cost to get your
product to market?
 Is your selling price realistic, is it priced with
enough margin to allow some profits to be
reinvested back into the business?
 Be realistic and do the math now so you know
exactly what your spending is, sales targets and
expected returns.
Don’t Take Your Foot Off
The Accelerator
#4
 Once you’ve launched your new product –
innovate and stay ahead of the game
 Don’t be tempted to sit back
#5
• “A common reason that products fail to reach market
is because the financials and the marketing have not
been properly explored or employed”
#Pro Tip
• Make sure that you’re the one to
take your product to the next level,
not a competitor!

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What Entrepreneurs Need to Know When Launching a New Product

  • 1. What Entrepreneurs Need To Know When Launching A New Product
  • 2. Every day around the world hundreds of people have those ‘eureka’ moments when an idea clicks and a new product concept is born But how do you achieve success with your product? Here are five tips that could help you turn your new product idea into a triumph.
  • 3. Get Support Early #1  Get support early to benefit from specialist expertise throughout the product journey.  Seeking help later in the process often means backtracking and addressing issues that could have been resolved earlier.
  • 4. Make A Plan #2  Map out your product’s journey from the point you’re at now to launch day and keep the schedule.  Be realistic about the time it will take and consult with 3rd parties to ensure you know how much time they need  Remember that a setback at one stage of the product journey could have knock on effect further down the line.
  • 5. Know Your Numbers #3  Do you know how much it will cost to get your product to market?  Is your selling price realistic, is it priced with enough margin to allow some profits to be reinvested back into the business?  Be realistic and do the math now so you know exactly what your spending is, sales targets and expected returns.
  • 6. Don’t Take Your Foot Off The Accelerator #4  Once you’ve launched your new product – innovate and stay ahead of the game  Don’t be tempted to sit back
  • 7. #5 • “A common reason that products fail to reach market is because the financials and the marketing have not been properly explored or employed”
  • 8. #Pro Tip • Make sure that you’re the one to take your product to the next level, not a competitor!