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How to build the perfect elevator pitch

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You have about 7 seconds to get someone's attention - how you do that online and offline is critical to your business' success. This is a deck I use in a talk I do to small business groups about how to build a perfect elevator pitch.

How to build the perfect elevator pitch

  1. 1. How to Architect the Perfect Elevator Pitch
  2. 2. You’ve Been Given 30 Seconds to DescribeYourself ButWhat DoYou Say?
  3. 3. You Really Only have 5-7 Seconds To Hook Someone
  4. 4. A Great Elevator PitchWill MakeYou Stand Out From the Crowd
  5. 5. A Little Bit About Me, The Story Architect.
  6. 6. Today’s Agenda • KnowYour Audience • IdentifyTheir Problem • How AreYou Unique • GettingTheir Attention • PracticingYour Pitch
  7. 7. How We’ll Start Write down how you would introduce yourself for 30 Seconds today? -------------------------------------
  8. 8. KnowYour Audience
  9. 9. LearnWhoYour Real Customer Is
  10. 10. Who isYour Best ClientToday?
  11. 11. Exercise:Write down who your customer(s) is(are):
  12. 12. IdentifyTheir Problem
  13. 13. What is their Pain? How Severe isThat Pain?
  14. 14. What CausesTheir Pain?
  15. 15. What is the Impact ofThe Problem?
  16. 16. Aware of Pain, Unaware of Problem Aware of Problem, Unaware of Cause Aware of Cause, Unaware of Solution Aware of Solutions, Unaware of Providers Aware of Providers, Unaware of Differentiators Where AreThey On a Pain Awareness Scale?
  17. 17. Exercise:Write down their problem, pain, cause, and impact.
  18. 18. How AreYou Unique?
  19. 19. How DoTheyTryTo SolveThe Pain Today?
  20. 20. How Do Competitors Solve It?
  21. 21. What Is Unique About theWayYou Could Solve It?
  22. 22. What isYour Super Power?
  23. 23. Exercise:Write DownYour Unique Value Proposition.
  24. 24. GettingTheir Attention
  25. 25. It All StartsWith A Hook
  26. 26. A Hook Must Directly Connect to a Solution We are Primed to See
  27. 27. Hook Idea 1 – BrandThe Problem
  28. 28. Hook Idea 2 – Ask aThought Provoking Question
  29. 29. Hook Idea 3 – Share A Shocking Statistic
  30. 30. Hook Idea 4 – Create a Unique Job Title
  31. 31. Exercise:Write Down A Hook
  32. 32. Final Exercise: PutTogetherYour Elevator Pitch: Hook Customer Problem UniqueValue Proposition
  33. 33. Practice,Test, and ArchitectYour Story

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