7 Steps To Take Your Marketing From Grody To YAAS with Predictive MarketingEverString
Predictive marketing enables you to use your existing marketing channels with a new level of precision to land bigger deals in a shorter sales cycle.
But predictive marketing isn't magic! Find out how you can use predictive to get your marketing #onfleek.
What the heck is EverString really? Find out how EverString helps you grow with predictive marketing, how the EverString Audience Platform works, and what you get out if it.
Check out the datasheet!
7 Steps To Take Your Marketing From Grody To YAAS with Predictive MarketingEverString
Predictive marketing enables you to use your existing marketing channels with a new level of precision to land bigger deals in a shorter sales cycle.
But predictive marketing isn't magic! Find out how you can use predictive to get your marketing #onfleek.
What the heck is EverString really? Find out how EverString helps you grow with predictive marketing, how the EverString Audience Platform works, and what you get out if it.
Check out the datasheet!
Account-Based Marketing Hacks 2016: Engagio for Account-Based EverythingUberflip
Account Based Everything is a strategy that orchestrates personalized marketing, sales, and success efforts at named accounts. In this presentation, Jon Miller, CEO and Co-founder of Engagio, will reveal various hacks for taking your account-based marketing to the next level.
5 Critical Steps to Account-Based MarketingUberflip
In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.
In this presentation, Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
Moneyball: Using Advanced Account Insights for Effective ABM ActivationEngagio
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.
Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
You’ll discover:
How to drive net new revenue streams with effective insights to target the right accounts and prospects
How to design your batting order: The most valuable insights for prioritizing account engagement strategy
How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight
Examples of how to execute full-funnel account-based marketing from data to activation to account engagement
And more
Account Based Marketing (ABM) for the Efficient B2B MarketerIntegrate
Marketers using account-based marketing tactics drive more than double the revenue. Jason Seeba of BloomReach shares the 8 steps they followed to develop a successful ABM program. Get the cheat sheet here.
How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)Uberflip
Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?
The secret: Considering the content experience.
In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to key target accounts. You’ll learn actionable tips for how to create, distribute, and measure content for ABM, as well as how to build a tailored content experience to boost your ABM results.
ABM Grand Slam #5: How to Hit a Home Run with Account-Based InteractionsEngagio
This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.
In this slide deck, Terminus, special guest Julia Stead of Invoca, and Engagio give away the latest strategies from three of ABM’s original pioneers.
You’ll discover:
-How to activate your ABM
-Account Based Ads – when/where/how to use them
-An omni-channel ABM approach & why it works
-How to maximize your account development team
-And more
–––––––––
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar hosted by Kapost, top marketers from Vidyard, Content4Demand, and Uberflip explored how embracing new channels and content types can improve B2B marketing efforts.
Webinar - Marketing Metrics Madness in an Account Based WorldEngagio
Featuring speakers from Engagio and Brightfunnel, learn best practices for reporting and attribution on your Account Based Marketing and Sales programs.
How To Build A Website Experience That'll 10x Your Conversions: 5 Tweaks To MakeMarketo
The B2B buyer has changed. With a limitless world of information, endless options, and reviews at their fingertips, your buyer now holds all the cards. However, most businesses haven’t accounted for this shift in the balance of power. They continue putting out generalized marketing content to customers who want and expect a personalized experience. So determined to change that, we partnered up with Drift to explain the new way to market to customers in the digital age. Watch Drift’s Dan Murphy and Marketo’s Paulo Martins run through the simple tweaks you can make to your website experience to engage more prospects and skyrocket your conversions.
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
How to Put Account-Based Marketing Into Action: ABM Summer Camp Webinar SlidesTerminus
Learn 5 plays you can use to kick off your account-based marketing program based on your business' goals.
This webinar was presented live on May 22, 2018 as part of Terminus' ABM Summer Camp webinar series.
Webinar speakers:
Daniel Gaugler, CMO at PFL
Allie Butters, BrightFunnel Marketing at Terminus
Torrey Dye, Director of ABM at Terminus
Re-Engage the Dead With Killer Content ExperiencesUberflip
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.
It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.
All About Marketing Automation - What It Is & Why It WorksMarketo
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggers, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
Account-Based Marketing Hacks 2016: Engagio for Account-Based EverythingUberflip
Account Based Everything is a strategy that orchestrates personalized marketing, sales, and success efforts at named accounts. In this presentation, Jon Miller, CEO and Co-founder of Engagio, will reveal various hacks for taking your account-based marketing to the next level.
5 Critical Steps to Account-Based MarketingUberflip
In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.
In this presentation, Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
Moneyball: Using Advanced Account Insights for Effective ABM ActivationEngagio
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.
Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
You’ll discover:
How to drive net new revenue streams with effective insights to target the right accounts and prospects
How to design your batting order: The most valuable insights for prioritizing account engagement strategy
How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight
Examples of how to execute full-funnel account-based marketing from data to activation to account engagement
And more
Account Based Marketing (ABM) for the Efficient B2B MarketerIntegrate
Marketers using account-based marketing tactics drive more than double the revenue. Jason Seeba of BloomReach shares the 8 steps they followed to develop a successful ABM program. Get the cheat sheet here.
How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)Uberflip
Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?
The secret: Considering the content experience.
In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to key target accounts. You’ll learn actionable tips for how to create, distribute, and measure content for ABM, as well as how to build a tailored content experience to boost your ABM results.
ABM Grand Slam #5: How to Hit a Home Run with Account-Based InteractionsEngagio
This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.
In this slide deck, Terminus, special guest Julia Stead of Invoca, and Engagio give away the latest strategies from three of ABM’s original pioneers.
You’ll discover:
-How to activate your ABM
-Account Based Ads – when/where/how to use them
-An omni-channel ABM approach & why it works
-How to maximize your account development team
-And more
–––––––––
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar hosted by Kapost, top marketers from Vidyard, Content4Demand, and Uberflip explored how embracing new channels and content types can improve B2B marketing efforts.
Webinar - Marketing Metrics Madness in an Account Based WorldEngagio
Featuring speakers from Engagio and Brightfunnel, learn best practices for reporting and attribution on your Account Based Marketing and Sales programs.
How To Build A Website Experience That'll 10x Your Conversions: 5 Tweaks To MakeMarketo
The B2B buyer has changed. With a limitless world of information, endless options, and reviews at their fingertips, your buyer now holds all the cards. However, most businesses haven’t accounted for this shift in the balance of power. They continue putting out generalized marketing content to customers who want and expect a personalized experience. So determined to change that, we partnered up with Drift to explain the new way to market to customers in the digital age. Watch Drift’s Dan Murphy and Marketo’s Paulo Martins run through the simple tweaks you can make to your website experience to engage more prospects and skyrocket your conversions.
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
How to Put Account-Based Marketing Into Action: ABM Summer Camp Webinar SlidesTerminus
Learn 5 plays you can use to kick off your account-based marketing program based on your business' goals.
This webinar was presented live on May 22, 2018 as part of Terminus' ABM Summer Camp webinar series.
Webinar speakers:
Daniel Gaugler, CMO at PFL
Allie Butters, BrightFunnel Marketing at Terminus
Torrey Dye, Director of ABM at Terminus
Re-Engage the Dead With Killer Content ExperiencesUberflip
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.
It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.
All About Marketing Automation - What It Is & Why It WorksMarketo
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggers, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
Moving to an ABM Approach: The Why and How of Creating Content for ABMScribbleLive
It’s no secret: ABM is sweeping the marketing industry—and with great success. But how can your marketing team make the switch from traditional marketing to an ABM approach? And how can you create quality content to support it? ScribbleLive tackles these questions here.
If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.
Inbound Marketing & Account Based Marketing - HubSpot User GroupBedrock Data, Inc.
Zak Pines presents six ways to leverage Inbound Marketing & Account Based Marketing together as part of your integrated marketing approach, presented to HubSpot User Group at HubSpot HQ on November 28, 2017.
#FlipMyFunnel Austin - Hana Abaza & Rachel Lefkowitz - How You Can Use Conten...#FlipMyFunnel
Hana Abaza, VP of Marketing at Uberflip, and Rachel Lefkowitz, Content Marketing Manager at EverString, recently presented “How You Can Use Content To Slay the ABM Game” at the #FlipMyFunnel Austin.
How to Evolve Content Marketing Strategy for an ABM WorldIntegrate
ABM has become a must-have strategy for B2B organizations
looking to engage the accounts with the best potential. In order for ABM’s promise of efficiency and effectiveness to payoff,
marketers must be able to reach and engage the decision makers at targeted accounts. Content is critical to reaching those decision makers, but using the content you use in your broad thought leadership and demand marketing efforts, won’t deliver on your ABM agenda.
Watch the on-demand webinar here:
https://www.integrate.com/discover/integrate-engagio-webinar-thank-you
Getting started with ABM? Grab your copy of Integrate's 2nd Edition ABM Workbook here:
https://www.integrate.com/discover/how-to-develop-abm-program-2nd
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Making Account Based Marketing Work: Aligning ABM with the Buyer’s JourneyLookBookHQ
John Dering, Director of Marketing Programs at Demandbase explains how Demandbase is using LookBookHQ to accommodate and identify highly engaged accounts with deeper content engagement strategies.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion RatesUberflip
Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will walk you through dozens of tricks, best practices, apps and more to help increase content engagement, conversions, and more.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Why B2B Marketers Need To Personalize Content Experiences At Scale G3 Communications
View the full webcast on demand here: https://dg-r.co/2IppBgr
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Delivering a framework and relying on real-life examples, Uberflip CMO Randy Frisch will outline how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This webinar will arm your marketing team with the foundations to deliver greater personalization and memorable content experiences to your customers — at scale!
You will learn:
• Why personalization is more important to B2B marketers than ever before;
• How content fuels personalization — and approaches to develop, optimize and organize your content; and
• How to deliver truly relevant content to customers and prospects, across channels and throughout the buyer journey.
Did you ever conceive that you could get real business results with Content Marketing in one day?
Be the leading business blogger in your industry with results like these from content marketing.
See how we conceptualised a content marketing strategy which was organic, unique and effective to the end that it networked us with a forward thinking business leader in her field, as well as enhanced the content of our business blog which resulted in valuable social sharing, bringing organic search rank boosting social media signal from Google+.
This a very revealing experiment which highlighted the importance of having a razor sharp content marketing strategy, coupled with inventive application and creative finesse to make powerful impact online in just under 24hrs.
Content Marketing is now THE reason for having a website for all small business owners. With so many benefits available to your entire business model both on and offline, you have no real excuse for not paying attention.
This Is leadership material for small business owners seeking to pay the cost for success. It takes a winning attitude to really make this work, but the long term results speak for themselves. It need only cost you time to generate substantial long term profits from such work.
As your customers become more accustomed to the market leading Content Marketing from their experiences in other industries, it is only a matter of time before your sparse web content is a disadvantage in sparking interest for enquiries and clinching those sales.
Begin now with Content Marketing and you too could receive the results within one day!
Feel free to share this (plus1, tweet or like) with any friends, colleagues, family who are interested in business - they'll thank you for the treat!
Account-Based Marketing (ABM) has been historically used by larger companies to target select strategic accounts. Now, with the advent of new technologies, smaller companies can leverage ABM strategies to go after accounts that REALLY matter – big or small. Learn from a Marketo case study how they use best practices in combination with marketing automation and the new Marketo ABM solution to:
- Target key SMB accounts
- Engage decision makers with personalized cross-channel campaigns
- Focus sales on their best bets to drive higher ASPs, win rates, and ROI
How to Build a World-Class ABM Practice with Fit, Intent, Recency, and Engage...EverString
Are you ready to FIRE up your ABM?
Join Kerry Cunningham, Sr. Research Director at SiriusDecisions, and Matt Amundson, VP of Marketing at EverString, to understand how to combine fit, intent, recency, and engagement data to build a potent go-to-market strategy.
Register to learn:
- The definition of FIRE
- How to uncover high-fit prospects who are showing buying intent
- Strategies to align marketing and sales
- How to introduce FIRE within your company
Account Based Marketing: The Brawn Behind the BuzzwordEverString
Account-based marketing is the B2B buzzword of the year—and for good reason. If done right, it works.
How can you best capitalize on this critical trend? And where do you start? In this slideshare we’ll give step-by-step instructions on how to build a compelling and scalable account-based marketing program that generates results. From the technologies used, to identifying the right accounts and prospects, to the multi-channel campaign execution, we’ll share best practices so you can set up a systematic account-based marketing blueprint of your own.
7 Steps for Converting Leads Faster with Multi Channel Demand AccelerationEverString
When fully integrated into your demand generation efforts, predictive marketing takes you a league beyond demand generation, and into demand acceleration. Demand acceleration allows you to use your existing marketing channels with a new level of precision to land bigger deals in shorter sales cycles.
But, predictive isn’t a silver bullet. You still need to nurture your leads, creating relationships with them overtime. However, predictive changes how you create those relationships, since you have access to much more data than you would otherwise.
In this slideshare you'll learn how to:
Craft the right content to guide your best-fit accounts through your sales funnel
Nurture your leads with the right email messaging
Personalize your website experience for target accounts and industries
Attend the events that your customers are attending, and plan events that your customers want to attend
Target your social media outreach and find the right influencers to evangelize your product
Use paid ads to attract leads throughout the funnel
Optimize your database to improve sales and marketing alignment.
Account Based Marketing is a zero waste approach when you're targeting the right accounts. President and Cofounder of EverStirng, J.J. Kardwell explains account selection, the critical first step to implementing an ABM strategy, and how to use predictive marketing to optimize this step.
It is that time of year again! The time when we, as marketers, reflect on the past year and plan for the year to come. Marketing and technology change so fas that we need to prepare. To help with your 2016 planning--and for a fun look ahead into the future of marketing--EverString has compiled marketing predictions form internal and external thought leaders from around the company.
[Webinar] What is Driving the Predictive Marketing Revolution?EverString
As innovative technologies continue to emerge, the role of marketers and buyers has drastically changed. How can they keep up with the onslaught of popular technologies and know what’s worth their time?
This year’s most talked about technology — predictive marketing — is surrounded by excitement and is leading the charge into new markets. We polled B2B marketers to understand what is driving the predictive marketing revolution.
In this webinar we will cover:
How mature and tech savvy is the average marketer?
How many marketers are using predictive marketing today?
How are marketers currently using predictive marketing?
3 Key Strategies for Running the Ultimate Sales Development TeamEverString
Running a Sales Development Team can be tough. Learn about 3 key strategies our Director of Sales Development uses to increase team retention and lead conversion.
The 6 Big Costs of Delaying Predictive MarketingEverString
Are you thinking about adding predictive marketing to your marketing technology stack? Take a look at this slide deck to learn the 6 big costs of delaying the decision to implement predictive marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Create an Account-Based Content Strategy with These Easy Hacks
1. @uberflip#ABMHacks @everstring
Dayna Rothman
Sr. Director of Brand, Content, and
Demand at EverString
@dayroth
CREATE AN ACCOUNT-BASED CONTENT
STRATEGY WITH THESE EASY HACKS
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
4. @uberflip#ABMHacks @everstring
Meet the Expert
Street Cred:
• Author of Lead Generation for Dummies
• Author of Lynda.com courses Content
Marketing Fundamentals, Blogging for
Business, and more.
• 10 years experience in B2B marketing
• 5 years experience in B2B content
marketing
• Ran content marketing at Marketo for 3+
years
Dayna Rothman
EverString
13. @uberflip#ABMHacks @everstring
How Do You Choose Target Accounts?
1. Manual selection between marketing, sales, and executives
2. Manual selection by marketing
3. Manual selection by sales
4. Rules-based segmentation in marketing automation
5. Predictive marketing
20. @uberflip#ABMHacks @everstring
Hack #1
• Take a breath. Not every target account needs the same level of
customization.
• Determine what level of personalization you need for each tier.
• Tier 1 Accounts: Custom content per account
• Tier 2 Accounts: Limited personalization per account
• Tier 3 Accounts: Industry/vertical personalization per account
21. @uberflip#ABMHacks @everstring
Sample Tiered Account Content Plan
Tier Ebook Infographic Webinar
Tier 1 Accounts [AccountName] Guide
to Predictive Marketing
w/custom copy
How [AccountName]
Can See ROI with
Predictive Marketing
How [AccountName]
Can Generate More
Leads with Predictive
Marketing
Tier 2 Accounts [AccountName] Guide
to Predictive Marketing
w/name only
How [Industry] Can
See ROI with
Predictive Marketing
How [Industry] Can
Generate More Leads
with Predictive
Marketing
Tier 3 Accounts A [Industry] Marketer’s
Guide to Predictive
Marketing
Custom hub featuring
relevantinfographics
How [Company Size]
Can Generate More
Leads with Predictive
Marketing
23. @uberflip#ABMHacks @everstring
Hack #2
• Leverage predictive insights to determine good topics for
personalization:
• Skip the research step!
• What do your target accounts look like?
• What is importantto them?
• Use what you learn for content topics and messaging
25. @uberflip#ABMHacks @everstring
Hack #3
• Not sure where to start? Segment your database with predictiveto find
critical industries.
• What are your key industries?
• Where should you focus your content?
• Where do you even start?
• Use insightsfor ABM or custom content creation
26. @uberflip#ABMHacks @everstring
Hack #4
• Look at your current content inventory and see what you can update
• Choose your top 20 accounts
• Add their logos to a new cover page
• Do someminor copy changes throughout to reflect a target account or
industry
• Add an introduction page that speaks to target account
27. @uberflip#ABMHacks @everstring
Hack #5
• Create custom
content hubs
• Less work than asset-
level personalization
• Include a group of
relevant assets
• Customize with
account name
• Canuse for marketing
and sales outreach
30. @uberflip#ABMHacks @everstring
Hack #8
• Consider on-demand
content for
immediate
personalization.
• Create a quiz that
your buyers can take
• Create a benchmark
that your buyers can
take
31. @uberflip#ABMHacks @everstring
Hack #9
• Leverage partners to create specialized content
• Lack theexpertise internally?
• Determine what partners or vendors have capabilitiesin a specificindustry
or geography
• Create a joint content asset or commissiona content asset
32. @uberflip#ABMHacks @everstring
Use Content As Part of Account-Based Play
• ABM Play Example: Tier 2 Account
1. Send direct mail door-opener
2. Once delivered, follow up with an introduction email which includes
custom content hub (early stage)
3. Follow email withcall from a sales rep offering ebook
4. Add account into dedicated nurture stream segmented by industry
5. Target account with ads promoting ebook (mid stage)
6. Plan field event in territory
7. Follow field event with Thank You email
8. Follow email withcall from sales rep offering case study (late stage)
38. @uberflip#ABMHacks @everstring
How to Be an ABM Hero with Predictive Marketing
http://resources.everstring.com/h/i/228222115-how-to-be-an-abm-hero-with-predictive-marketing
Zenefits Customer Case Study
http://resources.everstring.com/h/i/265815171-zenefits-customer-case-study
How to Overcome Sales and Marketing Misalignment
http://resources.everstring.com/h/i/241779085-how-to-overcome-sales-and-marketing-misalignment
Resources