In this 60-minute feed management course, CPC Strategy’s Jason Bell will dive into the top enhancements you need to be making for Black Friday / Cyber Monday.
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
How to Effectively Target Search Queries in Google Shopping CampaignsTinuiti
Google Shopping success has always been dependent on data feed quality and a smart product-level bidding approach, but Search Query/Keyword Targeting was never considered a real strategic possibility.
That has changed, where we’ve developed unique methods to explicitly target the queries that are most valuable to your business – allowing advertisers to amplify their profitability through the Google Shopping channel.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Making Better Marketing Decisions Using Campaign Attribution ModelsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
How to Effectively Target Search Queries in Google Shopping CampaignsTinuiti
Google Shopping success has always been dependent on data feed quality and a smart product-level bidding approach, but Search Query/Keyword Targeting was never considered a real strategic possibility.
That has changed, where we’ve developed unique methods to explicitly target the queries that are most valuable to your business – allowing advertisers to amplify their profitability through the Google Shopping channel.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Making Better Marketing Decisions Using Campaign Attribution ModelsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
How to Spur Growth & Efficiency Gains with Dynamic Search AdsTinuiti
In this 60 minute Dynamic Search Ads webinar, CPC Strategy’s Paid Search Manager, Lewis Brannon, will dive into advanced DSA strategies that will drive traffic & increase campaign build-out efficiency.
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
Ask an Expert: How to Police Your Brand on AmazonTinuiti
For years now, brands have continuously knocked on Amazon’s door to ask them to enforce punishment on unauthorized re-sellers for their violations, yet Amazon still remains locked behind closed doors, therefore causing these infringements & MAP pricing violations to go unnoticed.
Day1: How to Execute A Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
How to Spur Growth & Efficiency Gains with Dynamic Search AdsTinuiti
In this 60 minute Dynamic Search Ads webinar, CPC Strategy’s Paid Search Manager, Lewis Brannon, will dive into advanced DSA strategies that will drive traffic & increase campaign build-out efficiency.
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
Ask an Expert: How to Police Your Brand on AmazonTinuiti
For years now, brands have continuously knocked on Amazon’s door to ask them to enforce punishment on unauthorized re-sellers for their violations, yet Amazon still remains locked behind closed doors, therefore causing these infringements & MAP pricing violations to go unnoticed.
Day1: How to Execute A Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
Selling on Walmart.com: Navigating Through the Extensive Style GuideTinuiti
A consumer's journey to purchase is influenced by content. In this session, we will review the complex style guide and upload process of adding content to your SKUs on Walmart.com.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
Finding the right products and best practices - Autumn FairDaytodayebay
In this presentation, we discuss how to go about finding the right product to sell and listing best practices on Amazon. Below are the topics covered:
Understanding market size and the competition
Determining if it is a fad or a growing market
Who is your target market?
Setting a price and understanding the margin
Optimising your product listing for Amazon's search criteria and using Amazon's marketing services
Planning for the future – is your product scalable?
eTail West 2016: What Really Works in Google ShoppingROI Revolution
Product and growth is quickly outpacing text ads in Google. Take advantage of this shift and stay ahead of your competitors by creating smarter Google Shopping campaigns. Discover how Hydro Flask saw significant growth by applying a few simple but powerful strategies to their Google Shopping campaigns. Hydro Flask will share their experience on profitably integrating Google Shopping into their larger marketing plan, while paid search expert Denis Coombes shares specific strategies you can use to see great results in your own campaigns.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Practical guide to using Google Shopping ads or Product Listing ads (PLA's), including tips and how to's:
1) Importance of using Shopping ads for eCommerce sites
2) Product feeds from your website
3) Best practice on setting up your campaigns, ad groups and product groups
4) How to avoid possible pitfalls and account disapproval
5) Top tips and methods to improve your results
6) What’s new and what’s coming soon
Amazon Growth workshop was presented at Linnacademy in Manchester. The workshop focused on three areas crucial for growing your business on Amazon - Organic Search Ranking, Winning the buy box and Paid Ads
How To Create Amazon Listings - Codisto Super Sellers Meetup SlidesPeterAtCodisto
For our Meetup friends and Super Sellers who want a refresher on our last Meetup event - or who missed out - these slides contain all the information from the second instalment of our Amazon Basics series. We covered a range of topics including Amazon Australia's Launch, ASINs & Product Identifiers, Creating Your First Listing and International Money Transfers with our friends at WorldFirst. For more in-depth notes and links to all the relevant resources head to our Codisto Super Sellers page (just search Codisto Super Sellers on Facebook).
Value Based Pricing Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Value Based Pricing Strategy Powerpoint Presentation Slides. Our topic specific Value Based Pricing Strategy Powerpoint Presentation Slides deck contains twenty four slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceKoozai
Google Shopping (Product Listing Ads, AKA PLAs) is becoming more competitive by the day so it is important that campaigns are fully optimised in order to get the most return on your investment.
In this presentation, you will learn:
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s Shopping campaigns
- Some of the latest features launches for Google Shopping
Similar to How to Optimize your Google Product Feed in Time for Black Friday (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
How to Optimize your Google Product Feed in Time for Black Friday
1. How to Optimize Your
Google Product Feed in Time
for Black Friday
R E T A I L A D V E R T I S E R C O U R S E
2. Logistics
Session Recording Will Be Sent Next Week
Q&A Following the Presentation
Submit Questions In the Chat Box to the Right
T O D AY ’ S S P E A K E R
Jason Bell
Senior Retail Search Manager
3. OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 300+ Active Retail Clients
• Top 50 fastest growing company in San Diego 3 years
CLIENTS
About CPC Strategy
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
4.
5. Jason Bell
Senior Retail Search Manager
Experience managing accounts for Riddell, Deluxe, ABT, & Sears
Over 6 years of SEM experience
Flag football superstar
6. Poll For The Audience…
Are you making optimizations to your product feed?
A. Yes, consistently making optimizations
B. Yes, but only periodically
C. Not as much as I would like to
D. Not making any optimizations
7. Course Overview
• Basic Product Data Quality – “The Easy Stuff”
• Improving your product titles for search intent
• How to manipulate custom labels
• Implementing keyword insertions
• Improving & leveraging categorization
• Category specific enhancements
• Q&A
8. G o o g l e M e r c h a n t C e n t e r D i a g n o s t i c s Ta b
Before We Get Started
If you already have a Google Merchant Center account and Shopping Campaign rolling, I suggest we start here.
Diagnostics Tab
Found within ‘Diagnostics’ on the left side navigation
bar within your Google Merchant Center
• Shows most of your current warnings and
disapproved product issues
Feed Report
Found within ‘Feeds’ button on the left side nav bar
• Shows issues the system picks up during import
of the product feed
9. B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
Fully Populated Columns
Typically focus on required columns first, then move onto optional columns.
• A list of required columns can be found here
Pro Tip:
• Ctrl + Down in desired columns
• Filter for Blanks (recommended)
10. B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
Links (Product Page & URLs)
Do They Work?
Test 5+ links. I recommend testing at least a couple of higher AOV items & best sellers with and
without tracking attached.
• Tracking could include Google Analytics UTM tracking or other variations such as Omniture SIDs
• Ensure your expected unit drivers & sale items are correct and working. These are your bread
& butter during Black Friday & Cyber Monday sales.
Do You Have Variations Of Your Products? If So, Does The Landing Page Show
The Corresponding Variation When Loaded?
How Are Your Landing Pages Set Up?
1. Single parent page with a drop down to select size/color or other variable options
• Is the variation option pre-selected when URL is loaded?
2. Multiple pages per variation product
• In this case, ensure the correct variations are showing up
f you have variations but are only sending a parent product in the feed, potentially building the
variations out and sending them will help visibility of your business during the holiday shopping
season.
Replace
with
product
variation
image
11. B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
Images
Check Sizes
Google recommends 800 x 800, what size do we receive?
• Is it possible to change the dimensions within the URL itself?
• Do you have access to multiple image columns?
• You are eligible to send additional image URLs to Google within the feed
• Recommended to send the highest quality image as the main image
Watermarks / Promotional Text
These can be hard to spot if they are on select products out of a multi-thousand
product feed. --- Spot check for these and be on the look out for Google Warnings (or
history of them)
*Note: Any text within an image could be flagged by Google as “Promotional Text” be
careful.
12. B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
IDs
Are They Unique?
Typically you will want to check all Unique IDs to find any duplicates. This includes SKU, MPN, UPC, ISBN, GTIN.
Ideally all values are unique even if they are variants however MPNs aren't penalized if they are duplicated.
• The item_group ID column is a great way to signal to Google that there are several variants that relate to 1 parent
item_group ID
• This helps Google tell if there are variants of a product and helps to unlock the ‘Show all’ feature below:
Feed Example - Important: A Parent SKU should be present for variants of a product
SKU MPN Item_Group_ID Title
A4-N6152-0001 N6152 A4-N6152 A4 Adult 2 Snap Zip Up Baseball Pants - Black - Small
A4-N6152-0002 N6152 A4-N6152 A4 Adult 2 Snap Zip Up Baseball Pants - Black - Medium
A4-N6152-0003 N6152 A4-N6152 A4 Adult 2 Snap Zip Up Baseball Pants - Black - Large
A4-N6152-0006 N6152 A4-N6152 A4 Adult 2 Snap Zip Up Baseball Pants - Grey - Small
A4-N6152-0007 N6152 A4-N6152 A4 Adult 2 Snap Zip Up Baseball Pants - Grey - Medium
A4-N6152-0008 N6152 A4-N6152 A4 Adult 2 Snap Zip Up Baseball Pants - Grey - Large
13. B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
Do The SKUs Match What You Previously Sent?
This is important because relevancy is attached to the product SKU and not the MPN or UPC
(unless those were being sent as the merchant SKUs previously)
• It is not recommended to change your product IDs once they are set and have gathered data.
Pro Tip:
• SKUs are typically unique to each merchant
• MPNs should be unique to each product, similar across all merchants (can contain variance)
• UPCs will be unique to each product bottom line (shouldn’t contain any variance)
14. MPNs / SKUs
Are The MPNs Modified?
Some retailers will add Brand or Vendor Part Number Prefixes while some add or remove dashes or other characters.
Do MPNs Match What Other Retailers Have?
Google searches should help us figure this out.
Do Our Skus Match Up Between The Feed And Google Analytics?
• If not, I recommend adding a new column into the feed with those values or keeping a legend handy in case you want
to match GA data.
• The benefit of the above is the allowance for historical GA data to be used at the SKU level to pull top sellers site-wide
or through specific channels.
• The “utm_term=“ tracking parameter will help us collect matching IDs after they are installed but will not help us with
historical data.
• Much of this can be ignored if using ‘Auto Tagging’ but I find it useful to pass the values just in case
B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
15. Prices
Are Prices Accurate? Are Prices > $0?
These are easy checks that we should run after the exported are created.
• Check a few large AOV prices & some best sellers (if you have them on hand)
• Use the filtering option to search for $0 items
• The quickest way to a bounced user is to show a price higher on your landing page than
what is in your ad
Product Variations
Are We Missing / Not Sending Product Variations? Why or why not?
• During Black Friday & Cyber Monday (if your budget allows) I recommend including
variations and dominating the search impression share
• Optional to only do this on top performers or unit drivers
• We don’t have to send them, but it is helpful to have them available should we need them in
the future.
B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
16. Shipping & Tax Data
Are we accurately providing Shipping & Tax data?
• Depending on how complicated your Shipping or Tax rules are will decide if it is more accurate to use the
Google Login or Feed
Easy Shipping & Tax Rules?
• Using the Google login will like be your best bet to quickly set up your rules as well as adjust them on the fly.
Complicated Rules or Special Considerations?
• Depending on what this entails, it may be best to send these within your feed directly
• This can be tricky and more information can be found here
B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
17. Designated GTINs (Global Trade Item Number)
Recent Enforcement of Correct GTIN Values for Designated Brands
• Google is now requiring the correct GTIN values for several top brands across different
industries.
• For a comprehensive list which will likely be updated by Google when new brands are
added click here a quick list can be found to the right.
GTINs include the following
• UPCs (North America), EAN (Europe), JAN (Japan), ISBN (Books), & ITF-14
(multipacks)
Importance?
• Products are disapproved and eventually a suspension could be applied to your
account if not taken care of
• List will likely grow over time
Best Practice
• Gather GTINs from all Manufacturers and request them moving forward (if available)
• Easier said than done but will ensure quality data in the long term
B a s i c P r o d u c t D a t a Q u a l i t y – “ T h e E a s y S t u ff ”
Replace with
Designated
Brands List
18. Title / Description Enhancements
Brand
These should almost always be added to the front of the titles however we can also test adding them
to the end of the titles if we want to push more weight to other parts of the title. (e.g. ‘J.W. Hulme’ is
not searched often or included in most of our search terms)
Example:
Attributes: Color / Size / Gender
The addition of attributes in the title is very important as attributes are often keywords used by
customers who are looking for something specific.
Example:
J.W. Hulme Leather Brief Bag J.W. Hulme Mens Brown Leather Brief Bag
Other Options:
• J.W. Hulme Mens Heritage Leather Brief Bag in Brown
• J.W. Hulme Heritage Leather Brief Bag for Men - Brown
• Mens Leather Brief Bag by J.W. Hulme – Brown
vs.
J.W. Hulme Leather Brief Bag Leather Brief Bag by J.W. Hulmevs.
I m p r o v i n g Yo u r P r o d u c t Ti t l e s f o r S e a r c h I n t e n t
19. I m p r o v i n g Yo u r P r o d u c t Ti t l e s f o r S e a r c h I n t e n t
Title / Description Enhancements
MPN / Style Number
Typically these are more useful for Electronics or Appliance merchants where customers are looking for a specific
model or style number.
• Research into Google Analytics or Search Query Reports to see if MPN or Style Numbers are being used to search
for products. Feed:
Search Query Report:
Google Results:
Product Type
Does the title actually say what the product is?
Example: “J.W. Hulme Mens Heritage Leather Brief In Brown” works but it doesn’t have the key
word “bag” or “case”
20. Title / Description Enhancements
Excessive Capitalization
This is something that can easily slip passed even the most cunning eyes.
Pro Tip: Excessive Capitalization
• SB can use the =PROPER() function to change the 1st letter in each word of a cell to uppercase, leaving the rest lower case.
• Be careful with this function if you are dealing with MPNs in the titles which look much better with full capitalization.
HTLM & Other Encoding Artifacts
This is also very common and can easily be missed. I typically find these during my search for larger issues. The
encoding artifacts are common when apostrophes, commas, ampersands, etc. are used in the text but not decoded
properly.
Pro Tip:
• Usually a quick FIND (CTRL + F) within Excel for the following characters will help me spot theses earlier. < , Â , € , { , %
Does The Title Make Sense?
Does it read well? Does it look out of the ordinary? Make sure its not just keyword soup.
I m p r o v i n g Yo u r P r o d u c t Ti t l e s f o r S e a r c h I n t e n t
21. H o w t o M a n i p u l a t e C u s t o m L a b e l s
Custom Labels
Fill Your Labels
Even if you don’t plan to actually build out the campaign and pull these levers at launch, it is always a good idea to
collect data along as many points as possible. What data would be useful for you to collect?
Pro Tip:
• Product attributes work great to fill up empty custom label columns. Collecting data on “color”,
“material”, “style”, “size”, etc may not have any immediate benefits but it does allow you to run some interesting reports.
22. I m p l e m e n t i n g K e y w o r d I n s e r t i o n s
Questions to Explore
• Do PLAs show up for these keywords when running a manual search?
• Does at least one of your products show up when running this search?
• How much does your Shopping campaigns currently spend on these keywords?
• Do your product titles or descriptions include this keyword?
Leveraging Current PPC Campaigns/Keywords
Great place to start when trying to ensure you dominate the PLAs within your top performing SERPs
• Shopping typically has a higher conversion rate, having your text ads and PLA ads visible on the same
search result can help strengthen the credibility to potential customers.
23. Finding Search Term Reports
You can run this on all your campaigns as well if you want to know your account wide top performing search queries
*Note: These are typically not the keywords you are bidding on (PPC). Instead this shows you metrics on
the auctions you are winning based upon what the user is actually typing in the search bar.
I m p l e m e n t i n g K e y w o r d I n s e r t i o n s
Finding Your Site Search Data
This is where you pull the data through Google Analytics
24. I m p r o v i n g & L e v e r a g i n g C a t e g o r i z a t i o n
Product Types / GPCs
Don’t Assume Product Types Provided Are The End All Be All
Its always good to take a second look at provided product types. After all we have the ability to use these within
Google Shopping as a lever.
• These can be more accurate and granular than the GPCs which can make them useful for grouping products aside
from the GPCs or Custom Labels.
ProTip:
• Product Type is the retailers categorization
• GPCs / Google Product Categories are
the closes Google equivalent
25. I m p r o v i n g & L e v e r a g i n g C a t e g o r i z a t i o n
Does The Retailer Have Multiple Delimited Categories?
These could be separate by commas, dashes, backslashes, or carrots (ideal) for example.
ProTip:
• If your retailer separates their Product Types using > then we can drill down into each individually within
Google Shopping exactly like we can with the GPCs.
• We can always request a Find & Replace function from SB to accomplish this if they are delimited by a
different character (ex: commas)
Do Product Types Match On-Site Categorization?
If not, request the retailer to improve their categorization within the feed.
26. C a t e g o r y S p e c i f i c E n h a n c e m e n t s
Important Considerations
Important Features Or Data Points Of The Products You Sell
• These should be highlighted within the titles & descriptions
• Different depending on product types – e.g. Electronics vs Apparel
Audience & Typical Searches Done By Your Customers
• Are MPNs or Part Numbers used often? e.g. Electronics & Appliances
• Are there several sizes to distinguish? e.g. Apparel & Hardware
Your Current Data Quality
• Are you receiving this data from the manufacturers?
• Are you supplying this data to Google / on your site / within your feed?
What Your Data Points Tells You
• Running the reports previously outlined, where are your highest conversion rates or orders coming from?
27. Electronics & Appliances
Title / Description Additions or Manipulations
MPNs
• Targets users who know the specific model #
Specifications
• Size, Features, Additions, Color, etc..
Brand Name (typically to the front)
• Let your data decide if brand should be closer to the front (recommended)
Product Type / Google Product Categories
• Granularity helps create more levers within your product groups
• Ability to target and bid on specific products types easily
Custom Labels
• Product Types
• Price Ranges
• ROI Margins
• Product Group IDs (variations)
C a t e g o r y S p e c i f i c E n h a n c e m e n t s
28. C a t e g o r y S p e c i f i c E n h a n c e m e n t s
Apparel
Title / Description Additions or Manipulations
• Brand Name (typically to the front)
• Product Descriptors
• Gender, Size, Color, Material, etc..
• Including ‘Style Names’
• Product Types (e.g. Boots or Leather Briefcase)
Product Type / Google Product Categories
• Granularity helps create more levers within your product groups
• Product Type e.g. Apparel > Womens > Boots vs Apparel
Custom Labels
• Price Floor
• ‘Style Names’
• Product Types e.g. ‘boots’ or ‘briefcases’
• Colors
• Size
• Material
29. C a t e g o r y S p e c i f i c E n h a n c e m e n t s
Google Merchant Promotions
Take Advantage Of Black Friday / Cyber Monday / Holiday Promotions
• Improve Visibility, CTR, and Conversion Rates
• Created Within the Google Merchant Center
• If the ‘Promotions’ tab is unavailable, please sign-up here
• Use the form below to create your promotions or use a separate promotions feed
• Full guide can be found here
30. Questions for Jason?
Submit your questions in the chat box on the right
cpcstrategy.com/retail-search-audit/
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