When, say, Nike want to create and launch a new pair of shoes, they do their market research. They might look at: Who is my customer? What are their needs and desires? What is their price point? What’s the best way to talk to them? What is fashionable?
Surveys, focus groups, interviews, job shadowing Research ensures you understand your future users and it literally shapes what you execute You cannot spend too long getting to know your target audience but yet it is the part most often overlooked Consider creating some persona types so you can keep referring back to them
Don’t forget your stakeholders What is the business need that this project is intending to address? What is it that we are fixing, trying to improve or solve? How does this project fit in with the organization’s business strategy? Is this a priority How will we know if the project is a success?
Most common outcomes from an intranet project. Garnter/Forrester all reference these in their material and are the common ‘why’s?’ we see at Interact.
From Glocal Giving – found by one of our charity customers. Nice little methodology to take away!
Make your intranet a ROARing success - Kelly Freeman
“Projects don’t fail at the end,
they fail at the beginning.”
Make your intranet a
Challenges and Barriers
Technology and Environment
Communication Collaboration TasksCulture
Specific - *exactly* what are you trying to achieve and who is the target
Measurable – how is it measured, what is it now, what is the target
Achievable – can it actually be done? Resources, inputs, culture.
Realistic – is the future state a realistic one? Consider phased
approach to big asks.
Timebound – by when would you like to achieve the goal?
User Data Management
Engaging people with your intranet
Make it relevant and useful
Regular engaging and inspiring content
Encourage and nurture interaction
Seek out champions and influencers
Get regular feedback
Fix issues and answer questions quickly
Evolution of company intranets
• To the organisation you serve
• To what is working for others
• To the best research
• Try something
• See what happens
• Measure the results
• What works and what fails
• What should change
• What to do differently
• Integrate what works
• Try a new experiment
• Continually improve impact
Intranet projects fail or don't live up to their potential
because they lack direction, have low perceived
value to the organisation, lack ownership and suffer
DON’T LET YOURS BE ONE OF THEM