The document discusses how to maximize design thinking and customer centricity using SAFe 5.0 and Atlassian Jira Align. It introduces the speakers and covers an agenda including business agility, customer centricity, solutions and roadmaps, and bringing the concepts together. It describes how the portfolio canvas and business model canvas in Jira Align can help decompose portfolio strategies into product level understandings to ensure products deliver value to customers.

1. ©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

2. ©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.
HOW TO MAXIMIZE DESIGN THINKING AND
CUSTOMER CENTRICITY WITH
SAFE 5.0 AND ATLASSIAN JIRA ALIGN

3. OUR SPEAKER
TINA BEHERS, Director, Business Agility, Cprime
• Formerly Sr. Director, Solution Architecture – Jira Align
• 30 years' successful experience in Transformation & Organizational
Development, Business Process Management, Program & Project
Management, Transformation and Corporate Strategy
• Passionate about helping people achieve their best
• Most quotable quote: “You can’t scale crazy!”
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

4. OUR SPEAKER
JESSE PEARLMAN, Business Agility Coach, Cprime
• Highly experienced, Jesse has been an agilist and building high
performing teams since the mid 80’s
• Helps organizations achieve true business agility by aiding them in
applying Visibility into processes, practices, and market, to better
understand their current state of Predictability and Responsiveness
• Learned the true elements of Servant/Leadership in the Marines
• Has facilitated the Agile success of hundreds of companies around
the world and regularly refines the basics of scaling agile
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.
OUR SPEAKER
JESSE PEARLMAN, Business Agility Coach, Cprime
• Highly experienced, Jesse has been an agilist and building high
performing teams since the mid 80’s
• Helps organizations achieve true business agility by aiding them in
applying Visibility into processes, practices, and market, to better
understand their current state of Predictability and Responsiveness
• Learned the true elements of Servant/Leadership in the Marines
• Has facilitated the Agile success of hundreds of companies around
the world and regularly refines the basics of scaling agile
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

5. AGENDA
01 BUSINESS AGILITY
02 CUSTOMER CENTRICITY
03 SOLUTION AND NEAR-TERM ROADMAPS
04 BRINGING IT ALL TOGETHER
05 CONTINUE THE CONVERSATION / Q&A
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

6. BUSINESS AGILITY

7. BUSINESS AGILITY IN SAFe 5.0
7
Source: © Scaled Agile, Inc.
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

8. ©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.
REAL TIME SYNC WITH JIRA
BETTER
INVESTMENT
OUTCOMES
STRATEGY
LINKED TO
EXECUTION
END TO END
VISIBILITY
DEPENDENCY +
RISK
MANAGEMENT
ENTERPRISE PORTFOLIO SOLUTION PROGRAM TEAM
FULLY SYNC
PEOPLE, WORK,
AND TIME
REAL-TIME
ANALYSIS
A UNIFIED SOLUTION FOR SCALED AGILITY THAT ALIGNS THE ENTERPRISE

9. CUSTOMER CENTRICITY & DESIGN THINKING
9©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

10. CUSTOMER CENTRICITY & DESIGN THINKING
10©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

11. CUSTOMER CENTRICITY & DESIGN THINKING
11©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

12. CUSTOMER CENTRICITY & DESIGN THINKING
12©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

13. CUSTOMER CENTRICITY & DESIGN THINKING
13©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

14. INTEGRATE Regulatory, Customer & Compliance Concerns
PIPlanning
Shared understanding of system’s
goals, specifications, and constraints
Align and focus on work priorities
Know solution’s future plan
Source: © Scaled Agile, Inc.
K A NB A N A ND B A C K LOG
R OA DMA P
SOLUT I ON I NT ENT
Synchronizes on near term plan
P I P LA NNI NG
Frequent feedback on fully-integrated system
P I SY ST EM DEMO
Continuously improve together
I NSP EC T & A DA P T
14©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

15. PORTFOLIO KANBAN
The Portfolio Kanban ensures that
work is clearly aligned with strategic
outcomes and has all the key data
required for approval by the LPM
15©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

16. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
16©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

17. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
17©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

18. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
18

19. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
19©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

20. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
20©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

21. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
21©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

22. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
22©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

23. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
23©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

24. • Vision
• Mission
• Core Values
Enterprise
business drivers
Distinctive competence
Financial Goals
Competitive
environment
Strategic themes
Enterprise
Strategy
Formulation
Portfolio budgets
Portfolio context
KPIs Portfolio
Canvas
Source: © Scaled Agile, Inc.
24©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

25. CUSTOMER CENTRICITY AND DESIGN
THINKING WITH JIRA ALIGN
Canvases, Journeys, and Maps

26. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

27. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

28. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

29. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

30. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

31. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

32. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

33. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

34. PORTFOLIO CANVAS
The Portfolio Canvas paints a broad picture of the Portfolio and its constituent parts and informs the
product vision for the Strategic Roadmap
The canvas evolves as the portfolio matures and grows further informing the product direction and
growth
Product successes influence the canvas and thus the product informs the canvases maturation
Establishing a high level feedback loop for the Enterprise and its Portfolios
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

35. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

36. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

37. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

38. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

39. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

40. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

41. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

42. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

43. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

44. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

45. BUSINESS MODEL CANVAS
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
The Business Model Canvas is another tool that allows further decomposing of the Portfolio Canvas
into specific Product understandings and outcomes
Customers, competitors, those products that consumers choose, the reasons they chose them to
solve their problems, all inform the direction a product may go
Product Managers can paint an incredibly robust understanding of their product and then drive the
right value deliveries based on their research, feedback loops, and ROI metrics using the Business
model Canvas
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

46. PRODUCT VISION
The Business Model Canvas refines the understanding of the product
value to be delivered that a clear Product Vision emerges
The Product Vision allows for clear Product Objectives to be set
The Product Vision helps keep the Product managers laser focused on
the values to be delivered over any given horizon
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

47. PRODUCT VISION
The Business Model Canvas refines the understanding of the product
value to be delivered that a clear Product Vision emerges
The Product Vision allows for clear Product Objectives to be set
The Product Vision helps keep the Product managers laser focused on
the values to be delivered over any given horizon
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

48. PRODUCT VISION
The Business Model Canvas refines the understanding of the product
value to be delivered that a clear Product Vision emerges
The Product Vision allows for clear Product Objectives to be set
The Product Vision helps keep the Product managers laser focused on
the values to be delivered over any given horizon
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

49. PRODUCT VISION
The Business Model Canvas refines the understanding of the product
value to be delivered that a clear Product Vision emerges
The Product Vision allows for clear Product Objectives to be set
The Product Vision helps keep the Product managers laser focused on
the values to be delivered over any given horizon
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

50. PRODUCT VISION
The Business Model Canvas refines the understanding of the product
value to be delivered that a clear Product Vision emerges
The Product Vision allows for clear Product Objectives to be set
The Product Vision helps keep the Product managers laser focused on
the values to be delivered over any given horizon
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

51. BUILDING THE JOURNEYS
The Product Vision, the Customers, Competitors, and
Personas now have formed a clear landscape of the values to
be delivered
The product manager and product owners now have what
they need to start their Journey Maps and Persona Plays
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

52. BUILDING THE JOURNEYS
The Product Vision, the Customers, Competitors, and
Personas now have formed a clear landscape of the values to
be delivered
The product manager and product owners now have what
they need to start their Journey Maps and Persona Plays
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

53. BUILDING THE JOURNEYS
The Product Vision, the Customers, Competitors, and
Personas now have formed a clear landscape of the values to
be delivered
The product manager and product owners now have what
they need to start their Journey Maps and Persona Plays
MARKETING
ANA
LYS
TS/
INFL
UEN
CER
S
COMPET
ITORS
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

54. SOLUTION AND NEAR-TERM ROADMAPS

55. “The Roadmap is a schedule of events and Milestones that communicate planned Solution deliverables
over a planning horizon. They provide all stakeholders with a view of the current, near-term, and longer-
term deliverables”.
- © Scaled Agile, Inc.
SAFe defines two types of roadmaps:
• Longer-term Solution roadmap
• Near-term PI roadmap
ROADMAP
Daily Plan
Iteration Plan
Current PI Plan
PI Roadmap
Solution Roadmap Typically 1 – 3 years
1 -3 PIs
8 – 12 weeks
1 – 2 weeks
Less
fidelity
More
episodic
More
fidelity
More
continuous
Source: © Scaled Agile, Inc. 55©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

56. The Strategic Roadmap, much like the Portfolio Canvas, informs the organization as to the
strategic values to be delivered over the next year plus: Strategic Themes and Portfolio Epics
The Near-Term Roadmap shows where the the strategies have been broken down into a
roadmap that extends from the current PI into the next PI and possibly its predecessor:
Portfolio Epics and Program Features
It’s here that Product Managers can sync with the EPMO and understand the feature values that
need to be delivered and start to align the product value to the feature work from the backlog
THE PRODUCT ROADMAP
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

57. The Strategic Roadmap, much like the Portfolio Canvas, informs the organization as to the
strategic values to be delivered over the next year plus: Strategic Themes and Portfolio Epics
The Near-Term Roadmap shows where the the strategies have been broken down into a
roadmap that extends from the current PI into the next PI and possibly its predecessor:
Portfolio Epics and Program Features
It’s here that Product Managers can sync with the EPMO and understand the feature values that
need to be delivered and start to align the product value to the feature work from the backlog
THE PRODUCT ROADMAP
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

58. The Strategic Roadmap, much like the Portfolio Canvas, informs the organization as to the
strategic values to be delivered over the next year plus: Strategic Themes and Portfolio Epics
The Near-Term Roadmap shows where the the strategies have been broken down into a
roadmap that extends from the current PI into the next PI and possibly its predecessor:
Portfolio Epics and Program Features
It’s here that Product Managers can sync with the EPMO and understand the feature values that
need to be delivered and start to align the product value to the feature work from the backlog
THE PRODUCT ROADMAP
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

59. BRINGING IT ALL TOGETHER
The Product Room

60. Until now product has been agnostic to the work and here is were the connections are made
• Features
• Product
• Product Objectives
• Customers
• Stories
• Persona
WHERE PRODUCT MEETS WORK
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

61. Until now product has been agnostic to the work and here is were the connections are made
• Features
• Product
• Product Objectives
• Customers
• Stories
• Persona
WHERE PRODUCT MEETS WORK
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

62. Until now product has been agnostic to the work and here is were the connections are made
• Features
• Product
• Product Objectives
• Customers
• Stories
• Persona
WHERE PRODUCT MEETS WORK
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

63. THE PRODUCT ROOM
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.
From the Portfolio Canvas down to the backlog for getting product value
scheduled as it aligns back to the larger strategies we see where Jira Align
supports the Product Journey and the Product Manager as it comes to
planning
The Product Manager needs one more thing to bring it all together; a centralized view of how
the Product is being delivered: Specific to a product or a suite of products
The Product Room is just that

64. THE PRODUCT ROOM
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.
From the Portfolio Canvas down to the backlog for getting product value
scheduled as it aligns back to the larger strategies we see where Jira Align
supports the Product Journey and the Product Manager as it comes to
planning
The Product Manager needs one more thing to bring it all together; a centralized view of how
the Product is being delivered: Specific to a product or a suite of products
The Product Room is just that

65. THE PRODUCT ROOM
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.
From the Portfolio Canvas down to the backlog for getting product value
scheduled as it aligns back to the larger strategies we see where Jira Align
supports the Product Journey and the Product Manager as it comes to
planning
The Product Manager needs one more thing to bring it all together; a centralized view of how
the Product is being delivered: Specific to a product or a suite of products
The Product Room is just that

66. KEY TAKEAWAYS
• Consider multiple personas in design
• Reaction on customer feedback
• Empathy considerations
• Journey Map
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

67. KEEP THE CONVERSATION GOING…
• CONNECT:
• Tina Behers: https://www.linkedin.com/in/tinabehers/
• Jesse Pearlman: https://www.linkedin.com/in/jessepearlman/
• Check out Cprime upcoming webinars, read our blog, download whitepapers/case
studies & more:
• www.cprime.com/resources
• Share with us what topics you are interested in, ask us questions or give us feedback!
• learn@cprime.com
• Follow us on Social Media, share in the conversation & keep updated on thought
leadership, events & more.
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

68. QUESTIONS?
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.

69. THANK YOU
©2020 Cprime, Inc. All rights reserved. Do not copy without express written permission.