This document discusses Web 2.0 and related technologies. It defines Web 2.0 as a set of philosophies and practices that provide users with a rich online experience through user-generated content and web-based communities. It provides examples of popular Web 2.0 tools and applications like social networking sites, wikis, blogs, and podcasts. It also lists objectives of Web 2.0 such as knowledge sharing, collaboration, and expanding access to the internet through various devices.
1. Marketing is important for libraries to raise awareness of resources and services among users and increase usage. It involves understanding user needs and wants through research and tailoring the library's offerings accordingly.
2. The marketing mix for libraries includes the resources/services (products), access points (place), promotion methods, and objectives which do not focus on price since libraries do not directly sell their offerings.
3. Effective library marketing requires defining target user groups, learning their needs through surveys and interviews, and developing strategies around the marketing mix to meet the needs of each group.
This document discusses Web 2.0 and related technologies. It defines Web 2.0 as a set of philosophies and practices that provide users with a rich online experience through user-generated content and web-based communities. It provides examples of popular Web 2.0 tools and applications like social networking sites, wikis, blogs, and podcasts. It also lists objectives of Web 2.0 such as knowledge sharing, collaboration, and expanding access to the internet through various devices.
1. Marketing is important for libraries to raise awareness of resources and services among users and increase usage. It involves understanding user needs and wants through research and tailoring the library's offerings accordingly.
2. The marketing mix for libraries includes the resources/services (products), access points (place), promotion methods, and objectives which do not focus on price since libraries do not directly sell their offerings.
3. Effective library marketing requires defining target user groups, learning their needs through surveys and interviews, and developing strategies around the marketing mix to meet the needs of each group.
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