1. Marketing is important for libraries to raise awareness of resources and services among users and increase usage. It involves understanding user needs and wants through research and tailoring the library's offerings accordingly.
2. The marketing mix for libraries includes the resources/services (products), access points (place), promotion methods, and objectives which do not focus on price since libraries do not directly sell their offerings.
3. Effective library marketing requires defining target user groups, learning their needs through surveys and interviews, and developing strategies around the marketing mix to meet the needs of each group.
1. Marketing is important for libraries to raise awareness of resources and services among users and increase usage. It involves understanding user needs and wants through research and tailoring the library's offerings accordingly.
2. The marketing mix for libraries includes the resources/services (products), access points (place), promotion methods, and objectives which do not focus on price since libraries do not directly sell their offerings.
3. Effective library marketing requires defining target user groups, learning their needs through surveys and interviews, and developing strategies around the marketing mix to meet the needs of each group.
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5. Web 2.0 เป็นคำตอบได้ไหม ? Browsers, RSS Readers, anything Viewed through… Web browser Everyone Content Created by… Web Coders “ dynamic” State “ static” “ mass amatuerization” Domain of… “ geeks” “ Post / record” Primary Unit of content “ Page” “ Web Services” Architecture “ Client Server” “ Write” & Contribute Mode “ Read” Web 2.0 (2003- beyond) Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” Web 1.0 (1993-2003) Pretty much HTML pages viewed through a browser