This document appears to be a project report submitted by a student named Karan Gujrati to their professor, Mr. Abhishek sir, on managing customer satisfaction at Big Bazaar supermarket in Allahabad, India. The report includes an introduction, literature review on Future Group which owns Big Bazaar, methodology used including a customer survey, findings from the survey, suggestions and recommendations. Key findings include long queues at cash counters being a major issue, and customers feeling shopping at Big Bazaar is a satisfactory experience overall but improvements could be made. Recommendations center around expanding checkout areas, appointing queue managers, and improving server performance and staffing at cash counters.
0601086 customer’s expectations and feedback analysisSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Future Group is one of India's leading business conglomerates led by Kishore Biyani. It operates various retail formats across India under brands like Big Bazaar, Food Bazaar, and Central. Future Group has a presence in consumer products, retail, fashion, finance, insurance, and other businesses. It aims to make quality products and services affordable for Indian customers through innovative retail formats. Future Group is committed to developing the Indian retail sector and empowering communities through job opportunities.
This document outlines a business plan for a notebook company that will sell notebooks at very low prices (Rs. 5) and include advertisements to generate revenue. The notebook will contain 200 pages including 24 advertisement pages. This will allow the company to sell notebooks at 75-80% lower than market rates while still maintaining quality. Advertisers will benefit from the low-cost, targeted ads. In the short term, the company aims to target students at BHU and in Varanasi. Long term goals include expanding to other cities in India and becoming an all-India brand.
Essential of Technology Entrep. & Innovation-Chapter seven what is marketingMotaz Agamawi
In chapter seven, we are discussing the essential concepts of marketing.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
The document discusses a project report submitted by Harleen Kaur on customer service at Big Bazaar, a hypermarket chain in India. It includes an introduction outlining the purpose and scope of the project report, as well as sections on the company profile of Big Bazaar, its marketing mix, customer services provided, SWOT analysis, research methodology, data analysis, findings, conclusions, and recommendations. The project was conducted under the guidance of Prof. Dr. Seema Girdhar at Guru Nanak Institute of Management.
Essential of Technology Entrep. & Innovation- Chapter eight developing the r...Motaz Agamawi
In chapter right of the course, we discuss the marketing mix.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
Essential of Technology Entrep. & Innovation- Chapter nine smart selling and ...Motaz Agamawi
In chapter nine, we are introducing the concepts of selling and customer relation.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
This document appears to be a student project report on operation management at Big Bazaar, an Indian retail store. It includes sections like the declaration, acknowledgement, preface, executive summary, introduction, research methodology, company introduction on Future Group and Big Bazaar, challenges facing the Indian retail sector, and conclusions. The key points are that the report analyzes customer orientation, product preferences, and recommendations to improve impulse buying at Big Bazaar stores based on a survey of 100 customers. It also provides background on Future Group, which owns Big Bazaar, outlining its vision, business segments, and awards.
0601086 customer’s expectations and feedback analysisSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Future Group is one of India's leading business conglomerates led by Kishore Biyani. It operates various retail formats across India under brands like Big Bazaar, Food Bazaar, and Central. Future Group has a presence in consumer products, retail, fashion, finance, insurance, and other businesses. It aims to make quality products and services affordable for Indian customers through innovative retail formats. Future Group is committed to developing the Indian retail sector and empowering communities through job opportunities.
This document outlines a business plan for a notebook company that will sell notebooks at very low prices (Rs. 5) and include advertisements to generate revenue. The notebook will contain 200 pages including 24 advertisement pages. This will allow the company to sell notebooks at 75-80% lower than market rates while still maintaining quality. Advertisers will benefit from the low-cost, targeted ads. In the short term, the company aims to target students at BHU and in Varanasi. Long term goals include expanding to other cities in India and becoming an all-India brand.
Essential of Technology Entrep. & Innovation-Chapter seven what is marketingMotaz Agamawi
In chapter seven, we are discussing the essential concepts of marketing.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
The document discusses a project report submitted by Harleen Kaur on customer service at Big Bazaar, a hypermarket chain in India. It includes an introduction outlining the purpose and scope of the project report, as well as sections on the company profile of Big Bazaar, its marketing mix, customer services provided, SWOT analysis, research methodology, data analysis, findings, conclusions, and recommendations. The project was conducted under the guidance of Prof. Dr. Seema Girdhar at Guru Nanak Institute of Management.
Essential of Technology Entrep. & Innovation- Chapter eight developing the r...Motaz Agamawi
In chapter right of the course, we discuss the marketing mix.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
Essential of Technology Entrep. & Innovation- Chapter nine smart selling and ...Motaz Agamawi
In chapter nine, we are introducing the concepts of selling and customer relation.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
This document appears to be a student project report on operation management at Big Bazaar, an Indian retail store. It includes sections like the declaration, acknowledgement, preface, executive summary, introduction, research methodology, company introduction on Future Group and Big Bazaar, challenges facing the Indian retail sector, and conclusions. The key points are that the report analyzes customer orientation, product preferences, and recommendations to improve impulse buying at Big Bazaar stores based on a survey of 100 customers. It also provides background on Future Group, which owns Big Bazaar, outlining its vision, business segments, and awards.
Essential of Technology Entrep. & Innovation- Chapter six creating business ...Motaz Agamawi
In chapter six, we are introducing the concepts of how to create business from opportunities.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
The document describes a summer internship report submitted by Ran Vijay Singh Yadav for their MBA in Retail program. It includes sections on the internship experience at Big Bazaar such as a certificate, declaration, acknowledgements, company and store profiles, and analyses of Big Bazaar's marketing elements. The report also provides findings and recommendations from the internship on marketing dynamics in the retail sector based on the experience at Big Bazaar.
Essential of Technology Entrep & Innovation- Chapter one introduction to entr...Motaz Agamawi
This document summarizes the first chapter of an entrepreneurship course. It introduces key concepts like the difference between products and services, the definitions of employees and entrepreneurs, and examples of successful entrepreneurs like Steve Jobs and Bill Gates. It also discusses identifying business opportunities, evaluating ideas through cost/benefit analysis, and the importance of having a business plan. The chapter uses the case study of Henry Ford to illustrate how pursuing a vision can help sustain entrepreneurs through challenges.
Creative Impact is a strategic communication agency that offers integrated marketing services including strategic marketing, advertising, consumer insights, brand management, public relations, and digital media marketing. It was founded in 1999 in Mumbai, India and works with major Indian brands. The agency aims to offer all marketing services under one roof by understanding client needs. It provides comprehensive services to help businesses understand customers, communicate with them, and achieve their objectives through effective strategies. The agency values long-term client relationships and strives to help clients through collaboration and achieving their goals. It is led by experienced professionals with expertise across various industries and markets.
Brand promotion, product launch, TV Commercials, On air promotions, Radio Promotions, Still photoshoot promotions, Out Of the Home Promotion, Award Function, stall fabrication in exhibitions, conferences, Events and promotions.
A detailed study and project report on Marketing and Customer Relation at Big...SahajpreetKaur2
The name Future Group itself reflects a success a story. It has many companies as its subsidiaries. One of these is Big Bazaar- a chain of hypermarket. Big Bazaar has its retail stores in various cities of India. Then I have studied the working of Ludhiana store
The report is based on the short-term project cum training in Big Bazaar, Ludhiana. The report is based on the marketing and customer relation management at Big Bazaar. The report has the details collected from Ludhiana store.
Purpose of doing the project is to understand the marketing aspect of Big Bazaar. A survey was also conducted which helped us to understand the customer behavior and the swot analysis of company. Marketing mix of company is also prepared to understand 4 P’s of company. The survey questionnaire was analyzed in detailed.
A Study on Operational Management at Big BazaarDANISH AZFAR
This document provides an overview of the Indian retail industry. It discusses the size and growth projections of the industry. Modern retail is expected to grow twice as fast as traditional retail. E-commerce is also growing rapidly and expected to reach $120 billion by 2020. The industry has received significant foreign investment. The government has also introduced several initiatives to support the growth of the retail sector in India.
1. Mr. M. G. Nilkantan is the Head of HR at Reliance Industries. He has over 20 years of experience in HR across various industries. He focuses on identifying employees' capabilities and potential for future roles. He emphasizes the importance of diversity and inclusion in the workplace.
2. Dr. Vinay Nayak is currently the President of Alembic Pharmaceuticals. He has previously worked at various pharmaceutical companies including Watson and Cipla. He is recognized for his leadership and experience in quality management. He shares his knowledge by speaking at various conferences. He believes in continuously learning and implementing new ideas to improve organizations.
3. The presentation discusses topics related to supply chain management, marketing
The retail industry has grown significantly over the past century and now plays an important role in consumers' daily lives by providing the products and services they need. India has strong potential for retail growth given its large population of over 1 billion people. Retail has transformed in India and abroad from traditional small stores to modern organized retail formats. Major global retailers include Walmart, Costco, and Amazon, while in India top retailers are Reliance Retail, DMart, and Future Group. The industry offers opportunities for businesses, employment, and economic growth.
Summer internship in the furniture republicVikram Singh
The document discusses a project report on the impact of promotional activities on sales of products for TFR (The Furniture Republic). It includes an introduction, objectives, structure, literature review on the Indian furniture industry, company profile of TFR, research methodology, findings and conclusions. The report aims to study the effectiveness of various promotional techniques like ATL, BTL, TTL activities in driving sales and increasing footfalls at TFR stores and showrooms.
The document provides an overview of operations at retail industry in India. It discusses [1] the growing organized retail sector in India compared to the largely unorganized traditional retail sector, [2] the various formats of retail operations including trends in urban and rural retail markets, and [3] some of the key challenges in retail operations related to location and merchandise selection. The objective of the project report is to examine current supply chain and operations management practices in the retail industry.
This document is a project report submitted by Janvhi Sahni to fulfill the requirements for a BBA degree. The report examines the consumer perception and buying behavior of products from Apple Art Press Pvt. Ltd. It includes an acknowledgement, certificate, executive summary, and table of contents. The objectives are to analyze customer satisfaction, determine Apple Art's market share, identify strengths and weaknesses, and understand customer expectations. The literature review covers topics like consumer perception, purchase behavior, brand preference, and factors influencing choices.
1. The document discusses a marketing research project for a proposed new virtual reality gaming service called Vertigo. It outlines the managerial decision problems, research problems, and information needs to address whether the service should be launched, which customers to target, what the price should be, and how to advertise.
2. A questionnaire is proposed to collect information from a sample of 400 customers visiting a mall on variables like awareness of virtual reality games, demographics, gaming behaviors, spending habits, and media consumption to help answer the research problems.
3. An exploratory research design using secondary data analysis and a survey questionnaire is recommended given the flexible, unstructured nature of the project and to retrieve qualitative data to meet the information
This curriculum vitae summarizes the professional experience of Shruti Arvind Haldipur. She has over 10 years of experience in marketing, events, and promotions. Her experience includes managing marketing strategies and brand promotions for companies like Best Deal TV, Entertainment Bay, and Right Angle Eventz. She has expertise in areas like brand identity, product marketing, celebrity management, and coordinating with vendors. She is skilled in multi-tasking, budget management, and executing projects across India.
This document is a summer internship project report submitted by Dinesh Kumar Taparia, a student of MBA - Retail Management at Amity Business School. The report analyzes the marketing activities and catchment area of Big Bazaar, located in Wazirpur, New Delhi. It includes an introduction to the Indian retail industry and Future Group, the parent company of Big Bazaar. The report then analyzes Big Bazaar's marketing mix, including its products, pricing, placement, and various promotional strategies. It also includes data collected from customer surveys about shopping preferences at Big Bazaar locations. The report concludes with findings from the analysis and provides recommendations.
Mullen Lowe Lintas Group is one of India's largest advertising agencies, operating since 1939. It has over 850 employees across seven divisions handling over 300 clients. The agency is known for managing five of India's top 10 most trusted brands and leading global campaigns for Unilever and Johnson & Johnson. It focuses on strategic planning, creativity, public relations, rural marketing, and digital services. The agency prides itself on its culture of creativity, talent development, and effective campaigns that have helped many brands achieve market leadership. Recent achievements include being ranked the #1 creative agency in the world for effectiveness in 2015.
This document provides information about Percept Ltd, an experiential marketing agency. It discusses their brand activation services across various industries such as banking, insurance, consumer durables, automobiles, FMCG, IT, and others. It highlights some of Percept's clients and case studies. The agency has a team of 120 members across 10 cities in India. It also discusses their network of 10 base city offices and 15 franchise operation offices.
Lastmile Solutions India Pvt Ltd is an experience delivery partner that specializes in retail solutions like store design, branding, implementation, and promotion. They provide turnkey retail solutions through their in-house fabrication, construction, design, and project management capabilities. Their core team has over 100 years of combined experience in advertising, technology, sales, and business management. They have worked with many brands across industries on projects like store rollouts, branding, activations, and exhibitions.
This document provides an introduction and synopsis for a study on customer relationship management (CRM) practices at Big Bazaar, an Indian retail chain. The study aims to examine CRM implementation and customer experiences at Big Bazaar stores. It will analyze how customers learn about Big Bazaar, why they choose to shop there, and identify factors that influence their purchasing decisions. Key aspects of retail operations that will be assessed include front-end operations, store layout, visual merchandising, and CRM. The findings will provide recommendations to help Big Bazaar improve goals achievement and profitability.
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
The analysis has revealed that the consumer is satisfied with Big Bazaar and its attributes. However Big Bazaar has not performed well with the customers who are slightly price sensitive. A marketing plan is suggested for Big Bazaar along with other suggestions to face the competition in the near future and the long run. Thus a detailed analysis is presented in the project.
The document provides an overview of Future Group and their retail formats, with a focus on Big Bazaar. Future Group is India's leading business group in the consumer space, operating across retail, capital, brands, space, media and logistics. Big Bazaar is Future Group's flagship hypermarket chain launched in 2001 with the slogan "Is se sasta aur accha kahin nahi". The document discusses Future Group's vision, mission and core values, as well as major milestones and awards. It also lists the board of directors.
This document is a project report submitted by Harleen Kaur to Prof. Dr. Seema Girdhar on the topic of "Customer Service with Reference to Big Bazaar". It includes an introduction, certificate of completion, declaration, preface, acknowledgements, table of contents, and initial chapters on the introduction, company profile of Big Bazaar, and their marketing mix including the 4 P's. The key aspects summarized are:
1) The report examines customer service at Big Bazaar as part of Harleen Kaur's postgraduate diploma program.
2) It provides background on Big Bazaar as a leading Indian retailer and subsidiary of Future Group operating over 100 hypermarkets.
3) The initial chapters cover Big
Essential of Technology Entrep. & Innovation- Chapter six creating business ...Motaz Agamawi
In chapter six, we are introducing the concepts of how to create business from opportunities.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
The document describes a summer internship report submitted by Ran Vijay Singh Yadav for their MBA in Retail program. It includes sections on the internship experience at Big Bazaar such as a certificate, declaration, acknowledgements, company and store profiles, and analyses of Big Bazaar's marketing elements. The report also provides findings and recommendations from the internship on marketing dynamics in the retail sector based on the experience at Big Bazaar.
Essential of Technology Entrep & Innovation- Chapter one introduction to entr...Motaz Agamawi
This document summarizes the first chapter of an entrepreneurship course. It introduces key concepts like the difference between products and services, the definitions of employees and entrepreneurs, and examples of successful entrepreneurs like Steve Jobs and Bill Gates. It also discusses identifying business opportunities, evaluating ideas through cost/benefit analysis, and the importance of having a business plan. The chapter uses the case study of Henry Ford to illustrate how pursuing a vision can help sustain entrepreneurs through challenges.
Creative Impact is a strategic communication agency that offers integrated marketing services including strategic marketing, advertising, consumer insights, brand management, public relations, and digital media marketing. It was founded in 1999 in Mumbai, India and works with major Indian brands. The agency aims to offer all marketing services under one roof by understanding client needs. It provides comprehensive services to help businesses understand customers, communicate with them, and achieve their objectives through effective strategies. The agency values long-term client relationships and strives to help clients through collaboration and achieving their goals. It is led by experienced professionals with expertise across various industries and markets.
Brand promotion, product launch, TV Commercials, On air promotions, Radio Promotions, Still photoshoot promotions, Out Of the Home Promotion, Award Function, stall fabrication in exhibitions, conferences, Events and promotions.
A detailed study and project report on Marketing and Customer Relation at Big...SahajpreetKaur2
The name Future Group itself reflects a success a story. It has many companies as its subsidiaries. One of these is Big Bazaar- a chain of hypermarket. Big Bazaar has its retail stores in various cities of India. Then I have studied the working of Ludhiana store
The report is based on the short-term project cum training in Big Bazaar, Ludhiana. The report is based on the marketing and customer relation management at Big Bazaar. The report has the details collected from Ludhiana store.
Purpose of doing the project is to understand the marketing aspect of Big Bazaar. A survey was also conducted which helped us to understand the customer behavior and the swot analysis of company. Marketing mix of company is also prepared to understand 4 P’s of company. The survey questionnaire was analyzed in detailed.
A Study on Operational Management at Big BazaarDANISH AZFAR
This document provides an overview of the Indian retail industry. It discusses the size and growth projections of the industry. Modern retail is expected to grow twice as fast as traditional retail. E-commerce is also growing rapidly and expected to reach $120 billion by 2020. The industry has received significant foreign investment. The government has also introduced several initiatives to support the growth of the retail sector in India.
1. Mr. M. G. Nilkantan is the Head of HR at Reliance Industries. He has over 20 years of experience in HR across various industries. He focuses on identifying employees' capabilities and potential for future roles. He emphasizes the importance of diversity and inclusion in the workplace.
2. Dr. Vinay Nayak is currently the President of Alembic Pharmaceuticals. He has previously worked at various pharmaceutical companies including Watson and Cipla. He is recognized for his leadership and experience in quality management. He shares his knowledge by speaking at various conferences. He believes in continuously learning and implementing new ideas to improve organizations.
3. The presentation discusses topics related to supply chain management, marketing
The retail industry has grown significantly over the past century and now plays an important role in consumers' daily lives by providing the products and services they need. India has strong potential for retail growth given its large population of over 1 billion people. Retail has transformed in India and abroad from traditional small stores to modern organized retail formats. Major global retailers include Walmart, Costco, and Amazon, while in India top retailers are Reliance Retail, DMart, and Future Group. The industry offers opportunities for businesses, employment, and economic growth.
Summer internship in the furniture republicVikram Singh
The document discusses a project report on the impact of promotional activities on sales of products for TFR (The Furniture Republic). It includes an introduction, objectives, structure, literature review on the Indian furniture industry, company profile of TFR, research methodology, findings and conclusions. The report aims to study the effectiveness of various promotional techniques like ATL, BTL, TTL activities in driving sales and increasing footfalls at TFR stores and showrooms.
The document provides an overview of operations at retail industry in India. It discusses [1] the growing organized retail sector in India compared to the largely unorganized traditional retail sector, [2] the various formats of retail operations including trends in urban and rural retail markets, and [3] some of the key challenges in retail operations related to location and merchandise selection. The objective of the project report is to examine current supply chain and operations management practices in the retail industry.
This document is a project report submitted by Janvhi Sahni to fulfill the requirements for a BBA degree. The report examines the consumer perception and buying behavior of products from Apple Art Press Pvt. Ltd. It includes an acknowledgement, certificate, executive summary, and table of contents. The objectives are to analyze customer satisfaction, determine Apple Art's market share, identify strengths and weaknesses, and understand customer expectations. The literature review covers topics like consumer perception, purchase behavior, brand preference, and factors influencing choices.
1. The document discusses a marketing research project for a proposed new virtual reality gaming service called Vertigo. It outlines the managerial decision problems, research problems, and information needs to address whether the service should be launched, which customers to target, what the price should be, and how to advertise.
2. A questionnaire is proposed to collect information from a sample of 400 customers visiting a mall on variables like awareness of virtual reality games, demographics, gaming behaviors, spending habits, and media consumption to help answer the research problems.
3. An exploratory research design using secondary data analysis and a survey questionnaire is recommended given the flexible, unstructured nature of the project and to retrieve qualitative data to meet the information
This curriculum vitae summarizes the professional experience of Shruti Arvind Haldipur. She has over 10 years of experience in marketing, events, and promotions. Her experience includes managing marketing strategies and brand promotions for companies like Best Deal TV, Entertainment Bay, and Right Angle Eventz. She has expertise in areas like brand identity, product marketing, celebrity management, and coordinating with vendors. She is skilled in multi-tasking, budget management, and executing projects across India.
This document is a summer internship project report submitted by Dinesh Kumar Taparia, a student of MBA - Retail Management at Amity Business School. The report analyzes the marketing activities and catchment area of Big Bazaar, located in Wazirpur, New Delhi. It includes an introduction to the Indian retail industry and Future Group, the parent company of Big Bazaar. The report then analyzes Big Bazaar's marketing mix, including its products, pricing, placement, and various promotional strategies. It also includes data collected from customer surveys about shopping preferences at Big Bazaar locations. The report concludes with findings from the analysis and provides recommendations.
Mullen Lowe Lintas Group is one of India's largest advertising agencies, operating since 1939. It has over 850 employees across seven divisions handling over 300 clients. The agency is known for managing five of India's top 10 most trusted brands and leading global campaigns for Unilever and Johnson & Johnson. It focuses on strategic planning, creativity, public relations, rural marketing, and digital services. The agency prides itself on its culture of creativity, talent development, and effective campaigns that have helped many brands achieve market leadership. Recent achievements include being ranked the #1 creative agency in the world for effectiveness in 2015.
This document provides information about Percept Ltd, an experiential marketing agency. It discusses their brand activation services across various industries such as banking, insurance, consumer durables, automobiles, FMCG, IT, and others. It highlights some of Percept's clients and case studies. The agency has a team of 120 members across 10 cities in India. It also discusses their network of 10 base city offices and 15 franchise operation offices.
Lastmile Solutions India Pvt Ltd is an experience delivery partner that specializes in retail solutions like store design, branding, implementation, and promotion. They provide turnkey retail solutions through their in-house fabrication, construction, design, and project management capabilities. Their core team has over 100 years of combined experience in advertising, technology, sales, and business management. They have worked with many brands across industries on projects like store rollouts, branding, activations, and exhibitions.
This document provides an introduction and synopsis for a study on customer relationship management (CRM) practices at Big Bazaar, an Indian retail chain. The study aims to examine CRM implementation and customer experiences at Big Bazaar stores. It will analyze how customers learn about Big Bazaar, why they choose to shop there, and identify factors that influence their purchasing decisions. Key aspects of retail operations that will be assessed include front-end operations, store layout, visual merchandising, and CRM. The findings will provide recommendations to help Big Bazaar improve goals achievement and profitability.
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
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How to manage castle and customer satisfaction by. karan gujrati
1. 1 | P a g e
A project report on
“How to manage castle”
&
“Customer satisfaction”
At
Big Bazaar, Allahabad
Shambhunath Institute of Management
Jhalwa, Allahabad
Submitted To: Submitted By:
Mr. Abhishek sir KaranGujrati
(HR Manager) (Studentof Shambhunath
Institute of Management)
2. 2 | P a g e
Declaration
I, KaranGujrati, hereby declarethat the project entitled “How to manage
castle” & “Customer Satisfaction” at Big Bazaar has been personally doneby
me under the guidanceof the faculty members of Shambhunath Institute of
Management. Allthe data represented in this projectis trueand correct to the
best of my knowledgeand belief. This work has notbeen submitted for any
other degree / diplomaexam elsewhere.
Date:….…/…………/………
3. 3 | P a g e
ACKNOWLEDGEMENT
A project usually fallsshort of its expectation unlessguided by the right
person at the right time. Success of a project is an outcome of sincere efforts,
channeled in the right direction, efficient supervision and mostvaluable
professionalguidance.
This projectwould nothave been completed without the direct and indirect
help and guidanceof such luminaries. They providemewith the necessary
resourcesand atmosphere conductivefor healthy learningand training.
At the outset I would like to take this opportunity to gratefully acknowledge
the very kind and patientfulguidance that I have received for my project from
all the faculties of Shambhunath Institute of Management, without their
critical evaluation and suggestion at every stage of the project, this report
could not have reached its presentform.
Lastly, I would like to thank all the members of Big bazaar and my colleagues
who gave me fruitfulinformation to finish my project.
4. 4 | P a g e
Preface
Managementtrainingis businessorganization in fuseamong students a sense
of critical analysisof the real managerial situation to which they are exposed.
This gains them an opportunity to apply their conceptual theoretical &
imaginative skills in a real life situations and results thereof.
BIG BAZAAR isa renowned namein Retail. Big Bazaar is now a brand image in
privateretail sector. While my 15 daysproject, I was at Big Bazaar to find
about the potentiality of Big Bazaar along with the presenceof other retail
stores.
Practical trainingthrough expertsof Big Bazaar gave me actual inputto fulfill
my real aim.
This reportis the written accountof what I learnt experienced duringmy
training. I believe all those going through it will not only find it real but also
get usefulinformation.
5. 5 | P a g e
Executive summary
Titleof the project-
“How to managecastle?”
“Customer Satisfaction.”
Different objectives behind conductingthis project-
o Providingcustomer convenienceat the cash counters.
o Customer orientation towardsproductavailable at Big Bazaar.
o Listing of the product preferences at Big Bazaar.
o Recommendation for impulsebuyingat BigBazaar.
Introduction:
The projectwas carried outfor understandingthemovementof the product at
Big bazaar and customer behavior regardingdifferentproductsat Big Bazaar
Allahabad branch. Big Bazaar was established in the year 2001, they are old
player in the retail sector. The Big Bazaar followsvaluessuch as- Indian ness,
Leadership, Respect & Humanity, Valuing& NurturingRelationships,
Simplicity & Positivity, and Adaptability.
This research helps us in findingout the customers view regardingthis
productand servicesoffered by the BigBazaar and awarenessby promotion
and also identifyingthe market potential of Big Bazaar.
Slogan : “Making India Beautiful”
6. 6 | P a g e
About the Project-.
The projectwas carried out with an objective of knowing about the
satisfaction level of the customer at Big Bazaar and the customer are aware
about the differenttypesof productsand services and various offersprovided
at BigBazaar. On the other hand an attempt wasmade to know about the
major issue which are faced by the customerswas getting into larger queues
at the cash counter. The total samplesize taken was thirty (30) from various
customersof Big Bazaar. The research shows that the “Customer satisfaction”
at BigBazaar is although achieved but yetmany customersare not aware of
the productand servicesprovided their and these services are yet not
accompanied by other retail stores.
Research Methodology-
DataSource:-
PrimaryData:-Itis collected through questionnaire, direct observation of
customers, interview.
SamplingPlan:-
Samplingunit:- Random customersatBig Bazaar.
SamplingSize:-30 units
SamplingTechnique:- MarketAllocation.
7. 7 | P a g e
“Company Introduction”
FutureGroup
Futuregroup is India’sleading businessgroup that caters to the entire Indian
consumption spaceled by Mr. KishoreBiyani, thefuturegroupsoperatessix
verticals: Retails, Capital, Brands, Space, Media& Logistics.
The group’sjointventures includeFrench retailer, ETAM group, US stationary
products retailer, Staples and UK based Lee copper. Group company, Planet
Retail, ownsand operates the franchisee of internationalbrandslike Marks&
Spencer, Next, Debenhumsand Guessin India. The group’sIndian joint
venturepartnersinclude, ManipalHealth care, Talkwalker’s, Bluefoods&
Liberty shoes.
FutureCapital Holdings, the group’sfinancial arm, focuses on asset
management& consumer credit. It managesassets worth over $1 billion that
are being invested in developingretail real estate and consumer-related
brandsand hotels. The groupshas launched a consumer credit and financial
supermarketformat, Futuremoney and soon plansto offer insurance
productsthrough a joint venturewith Italian insurancemajor, Generali.
The group is currently developingover 50 mallsand consumption centers
across the country and has formed a joint venturecompany focusingon mall
managementwith Singapore-based Capital Land, oneof the Asia’s largest
property companiesFuturegroup’s vision is to, “deliver Everything,
Everywhere, Every timeto every Indian Consumer isthe mostprofitable
manner.” The groupsconsider ‘Indian Ness’ as a core valueand its corporate
credo is- “RewriteRules,Retainvalues”.
8. 8 | P a g e
“Future”-the word which signifies optimism, growth, achievement, strength,
beauty, rewards& perfection. Futureencouragesus to explore areas yet
unexplored, writerulesyet unwritten; create new opportunity and new
successes. To strive for a gloriousfuturebrings to usour strength, our ability
to learn, unlearn and re-learn our ability to evolve.
The motto of futuregroup, to not to wait for the futureto unfold itself but
create futurescenarios in theconsumerspace and facilitate consumption
because consumption isdevelopment. Thereby it will effect socio- economic
developmentfor their customers, employees, shareholders, associates and
partners. Their customer willnot just get whatthey need, butalso get them
where, howand whenthey need. They are not just posting satisfactory results,
they are writingsuccessstories.
9. 9 | P a g e
Future group Conglomerate
Future Groups has six business pillars:-
FutureRetail
All the retail line of businesslike food fashion and home will come under this
vertical.
FutureBrand
Custodian of all the presentand futurethat are either developed or acquired
by the group.
FutureSpace
Will have a presencein property and mallmanagement.
FutureCapital
Will provideconsumer creditand micro financeservices, including marketing
of MFsand insurance policies, and managementof real estate and consumer
fund.
FutureMedia
Will focuson revenuegeneration through effectiveselling of retail media
spaces.
Future Logistics
To driveefficiencies across businesses via better storage and distribution.
10. 10 | P a g e
Group vision:-
Futuregroup shall deliver Everything, Everywhere, Every timefor Every
Indian Consumer in the most profitable manner.
Group Mission:-
Futuregroup shares the vision and belief that their customersand
stakeholders shall be served only by creating and executing futurescenario in
the consumption spaceleadingto economicdevelopment.
They will be the trendsetters in evolvingdelivery formats, creating retail
realty, makingconsumption affordablefor all customer segments- for classes
and masses.
They shall infuseIndian brandswith confidenceand renewed ambition.
They shall be efficient, cost-conscious and committed to quality in whatever
they do.
They shall ensurethat their positive attitude, sincerity, humility and united
determination shall be the drivingforceto makethem successful.
Core values:-
Indian ness:- Confidencein themselves.
Leadership: - To beleader, both in thought and business.
Respect andHumility:- To respect every individualand humblein their
conduct.
Introspection: - Leadingto purposefulthinking.
Openness: - To be open and respectiveto new ideas, Knowledgeand
information.
ValuingandNurturingrelationships: - To build longterm relationships.
SimplicityandPositivity: - Simplicity and positivity in their thought
businessand action.
Adaptability:- To be flexible and adaptable, to meet challenges.
Flow: - To respectand understand theuniversallawsof nature.
11. 11 | P a g e
Questionnaire sample for “How to manage castle”
& “Customer Satisfaction”
I am Karan Gujrati pursuing MBA from Shambhunath Institute of Management, Allahabad
(Affiliated to AKTU University, Lucknow). This survey is a part of an assignment of my
training. Kindly fill all the questions given below by ticking on the option(s) which you feel
are suitable according to you. This information provided will be kept confidential and will
be used for the purpose of study only.
Name:............................................................................... Occupation:.........................................................
Mobile No.:.....................................................................
Gender: Male..................... Female:....................
Age: 18-28............... 28-38................ 38-48................ 48-58............... 58-65.................
Why do you shop at big bazaar?
A) Quality
B) Offer
C) Price
D) Easy availability of product
E) Others (please specify)..............................................................................
What is the basic problem you find at Big Bazaar?
A) Gaining information about product.
B) Billing at cash counter.
C) Delivery of information regarding products and offers by the employee.
D) Employee treatment with customers.
E) Others (please specify)..............................................................................
Are you satisfied with Big Bazaar own brands?
A) Yes B) No
In which area of operation at Big Bazaar improvement is needed?
A) Cashier Speed
B) Staff selection
C) Queue at cash counter
D) Others (please specify)..............................................................................
12. 12 | P a g e
How did you find the following qualities of our stores staff?
A) Courteousness (Good/ Ok/Bad)
B) Patientful (Good/Ok/Bad)
C) Efficiency knowledge (Good/Ok/Bad)
D) Knowledge of products and offers (Good/Ok/Bad)
How would you rate the product display?
A) Good B) Ok C) Bad
Can you locate the productseasily and conveniently?
A) Good B) Ok C) Bad
How is the customer service department in stores effective in providing
service?
A) Fast service B) Slow service C) Not sufficient D) Not good
Do you have to wait for a long time at the billing section at Big Bazaar?
A) Yes B) No
How do you feel shopping at Big Bazaar?
A) Satisfied
B) Neutral
C) Dissatisfied
How is the store space in Big Bazar for moving around for product?
A) Satisfied
B) Neutral
C) Dissatisfied
Do you feel Big Bazaar should introduce innovative offers for customer?
A) Yes B) No
13. 13 | P a g e
Ques1-Why do you shop at Big Bazaar?
Ques2-Whatis the basic problem you find at Big
Bazaar?
Quality,13%
Offer, 20%
Price,
7%
Easy availability
of products,53%
Others,
7%
Gaining
Information
about
products,17%
Billingatcash
counter, 67%
Delivery of
information , 10%
Employees
treatment with
customer, 3%
Others, 3%
14. 14 | P a g e
Ques3-Are you satisfiedwith Big Bazaar home
brands?
Ques-4In which area of operation improvement
is needed at Big Bazaar?
Yes
34%
No
66%
Cashier speed
34%
Staff selection
3%
Queqe at cash
counter
53%
Others
10%
15. 15 | P a g e
Ques5-How do you find the following qualities
of our stores staff?
Ques6-How would you rate the product
display?
34%
23%
33% 33%
63%
67%
43% 43%
3%
10%
24% 24%
Courteousness Patient Efficiency Knowledge of product
and offers
Good Ok Bad
Good
27%
Ok
60%
Bad
13%
16. 16 | P a g e
Ques7-Canyou locate the products easily &
conveniently?
Ques8-How is customer servicedepartment in
stores effective in providingservice?
Good
29%
Ok
54%
Bad
17%
Fastservice
27%
Slow service
50%
Not sufficient
10%
Not good
13%
17. 17 | P a g e
Ques9-Do you have to wait for a long time at
the billing sectionat Big Bazaar?
Ques10-How do you feel about shoppingat Big
Bazaar?
Yes
80%
No
20%
Satisfied
40%
Neutral
37%
Dissatisfied
23%
18. 18 | P a g e
Ques11-How is store space in BigBazaar for
moving around for product?
Ques12-Do you feel innovativeoffers for
customer?
Satisfied
27%
Neutral
43%
Dissatisfied
30%
Yes
90%
No
10%
19. 19 | P a g e
Findings
1) The first attempt was madeto find the reason behind the frequency of
customersto shop at Big Bazaar.
2) The research helped in telling about the basic problemsthe customers are
facing at BigBazaar.
3) How popular and satisfied are the home brandsof Big Bazaar amongthe
customer.
4) It also helped in findingaboutthe weaker section of Big Bazaar which
needsimprovement.
5) An analysis wasmade to find about the qualities of the stores staff by
which the customers would besatisfied.
6) The condition and the rating of the managementsystem of the product
displayed at Big Bazaar.
7) Dueto expanded areawas it easy and convenientfor the customers to find
out the products.
8) How helpfulare the customer servicedepartmentseffective in providing
and helping outits customer.
20. 20 | P a g e
9) The research helped in findingoutthe customers view regardingmanaging
queuesand waiting long hoursat the cash counters.
10) How satisfies a customer feels while shoppingat Big Bazaar.
11) Whether the customersfeel convinced and easy by the space provided
at BigBazaar amongthe differentstores.
12) Is Big Bazaar providingany new innovation for its customers?
21. 21 | P a g e
Suggestion
1. The Big Bazaar should focuson maintaining its quality and pricing
productsat reasonable rates.
2. The cash counters at Big Bazaar need to be managed more
adequately for customer’sconvenience.
3. It also need to introducesome morebrandsof better quality.
4. In the operational section the most weakest part of Big Bazaar lies in
awkwardnessof queuesat the cash counter.
5. They also need to hier some efficient staffs who could confidently
deal with the customers.
6. The productsat the Big Bazaar need to be more highlighted for
customer’sconvenience.
7. The customer service departmentsalso need to providefastand
effective service to the customers.
8. Big Bazaar also needsto expand its area for someof the sections like
food bazaar and female departments.
9. Creativity and more innovativity in the productsarestill awaited for
greater market share.
22. 22 | P a g e
Recommendations
1. The worstcorner though the most demandingisthe billing corner in the
Big Bazaar needsto be improved firstfor some of the departmentlike
Food Bazaar by expandingits area.
2. The items of the food Bazaar could be divided into two sections:- as
perishable and non-perishable goodswhich would avoid rushat the
cash countersand would also help in increasing space.
3. Appointingqueuemanagersfor maintaininghuge queuesis the need of
an hour who could managethe rush of customers easily.
4. Th e server problemsin the Big Bazaar at the cash countersalso need to
be improved for effectiveservice.
5. The counter should not be left vacant at any hoursspecially duringthe
businessdaysand special offersthere.
6. Number of helpers should also be increased for fast service at the billing
counters.
7. Duringthe business daysthe number of workingcash countersshould
be active and even in the peak hours of shoppingall the billing sections
should be equally active.
8. The personshired to managed to cash countersshould be provided
proper trainingand should have equivalent information aboutthe
productsand offersfor customers convenience.
23. 23 | P a g e
Conclusion
1. The reportreveals that there is a huge scope for the growth of
organized retailing and improvementof Big Bazaar store in Allahabad
city.
2. Increase in modernization and westernization thetrend of retail stores
has increased as such the aspects of Big Bazaar could be fruitfulin the
market.
3. It is the only retail store which has successfully helped customersin
providingallthe categories of productunder oneroof.
4. It has the potential to increase its market share just by workingout in
few of its sections and increasing innovativevity.
5. It creates a holistic approachof shoppingof shoppingfor customersin
the currentscenario.
24. 24 | P a g e
Bibliography
“Wednesday Bazaar, The Hindu”
www.retail.com
Agrawal C.B. (2006) stores keeping and purchasing-
Kings books Delhi.
Anand Tamana (2008-journal) - Organized Retailing in
India Need of the Hour- Marketing Mastermind.
www.google.com
Big Bazaar- http://business.mapsofindia.com/india-
retail-industry.