“The social enterprise” is a hot topic, and with Yammer* now a part of SharePoint 2013, the place of Social within businesses is set to become even more entrenched. But why should organisations consider bringing the social media paradigm to the world of business? What benefits are to be found in embracing an enterprise social network? Drawing from Intergen’s own experience as Yammer users since October 2008, and looking further afield at wider trends and research, we’ll take a look at the top 10 reasons why using Yammer makes good business sense. This session is aimed at general business and communications people interested in building a case for an enterprise social network or growing – and getting greater business benefit from – their social enterprise.

1. 10 REASONS
WHY
YAMMER IS
GOOD FOR
BUSINESS
Katy Sweetman
Communications Manager / October 2012

2. This presentation is brought to you by the Letter C
■ Culture
■ Collaboration
■ Community
■ Cognition
■ Connection
■ Customer engagement
■ Communication
■ Crisis
■ Crowd-sourcing
■ Creativity
■ Communality
■ (Tele)commuting
■ Changing times

3. 10 reasons why Yammer is good for business
Source: http://bkaprt.com/mf/4
“The only irreplaceable capital an
organisation possesses is the
knowledge and ability of its people.
The productivity of that capital
depends on how effectively people
share their competence with those
who can use it.”
Andrew Carnegie, 1835 - 1919

4. 10 reasons why Yammer is good for business
■ Background to ESNs and “social business”
■ Intergen: a case study
■ The 10 Cs
■ The justification & the measurement
■ 10 top tips
■ Conclusion

5. 10 reasons why Yammer is good for business

6. 10 reasons why Yammer is good for business
How is social changing business in
general?
interactive humanised
asynchronous two-way
transparent immediate
conversational
“Privacy is dead, and social media holds the
smoking gun.” Peter Cashmore, Mashable CEO

7. The background

8. 1.3
TRILLION
Google: Our Mobile Planet, May 2012
The value to be
unlocked by
businesses through
social technology by
2016.
McKinsey Institute
It’s big.

9. 40% The number of large
enterprises that will
have an ESN by 2015.
Gartner
It’s being adopted.

10. 70% The number of
businesses embracing
social.
Gartner
It’s happening now.

11. 41% The number of people
who believe their
company should be
investing more in
social.
Forbes
But it could be happening more.

12. “CEOs believe social will
become one of the two
ways to engage
customers, mainly at the
expense of traditional
approaches.”
IBM CEO Study 2012 Report

13. 10 reasons why Yammer is good for business
IBM CEO Study 2012 Report

14. “This is now a continuous
feedback kind of world, and
we need organisational
nimbleness to respond.”
CEO, financial markets, US
IBM CEO Study 2012 Report

15. 10 reasons why Yammer is good for business

16. 10 reasons why Yammer is good for business
DreamForce Keynote 2012

17. 10 reasons why Yammer is good for business
How did we get here?

18. 10 reasons why Yammer is good for business
Lots of ways to skin a cat…

19. 10 reasons why Yammer is good for business
We’ve only just begun
n case you were wondering…

20. 10 reasons why Yammer is good for business
What are people wanting to achieve?

21. 10 reasons why Yammer is good for business
What impacts have people experienced?

22. Intergen: a case study

23. 10 reasons why Yammer is good for business
Intergen:
80%+ on Yammer
Started Yammer network October 2008
Rapid growth
Young: average age 34 (2011)
Tech savvy, early adopters and tinkerers
Geographically diverse: NZ, Australia, US
Freemium members

24. 10 reasons why Yammer is good for business
It won’t happen overnight…
0
50
100
150
200
250
300
350
400
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Aug-10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12

25. 10 reasons why Yammer is good for business

26. 10 reasons why Yammer is good for business

27. So what do Intergenites value?
The softening of geographical boundaries
A place where people are three-dimensional
The information
Open, unhierarchical forum
The culture

28. ShakeOut

30. The Iconic Yellow
Challenge

31. 10 reasons why Yammer is good for business

32. 10 reasons why Yammer is good for business

33. 10 reasons why Yammer is good for business

34. 1. Culture and
people

35. 71% of
employees
aren't
engaged

36. 2. Community

37. 3. Collaboration

38. Getting the
most out of
the virtual
watercooler

39. 4. Customer
engagement

40. “The time available to
capture, interpret and act on
information is getting shorter
and shorter.”
CEO, IBM CEO Study 2012 Report

41. 5. Communication
(& crisis)

42. 10 reasons why Yammer is good for business

43. 6. Crowd sourcing
& 7. Cognition

44. Making the
"wisdom of
the crowd"
part of
business

45. “We need to mobilise
our collective brain
power for innovation.”
CEO, IBM CEO Study 2012 Report

46. 10 reasons why Yammer is good for business
8. Cognitive
surplus

47. 10 reasons why Yammer is good for business

48. 8. Telecommuting

49. 62% The number of
employees working in
multiple locations
during their working
week.
Yammer
Beyond the four walls of an office.

50. 9. Competitive
intelligence

51. 10 reasons why Yammer is good for business

52. 10. Changing
times

53. Times, they
are a-
changing.
Source: Gerry Alexis

54. 11. Connection

55. 10 reasons why Yammer is good for business

56. The business case
& the ROI

57. 10 reasons why Yammer is good for business
Yammer's total economic impact:
 25% time savings
 65% find answers more quickly
 47% higher shareholder returns
 50% better business agility
 66% faster service resolution time
 Up to 11% greater engagement

58. 10 reasons why Yammer is good for business

59. Lurkers

60. 10 reasons why Yammer is good for business
The path to value

61. 10 reasons why Yammer is good for business
11 top tips for ESN success
■ It’s about relationships, not technology.
■ Get executives involved.
■ Have champions.
■ Silence doesn’t (always) equal failure.
■ You don’t need to regulate.
■ Know your purpose.
■ Business is personal.
■ Listen. Help. Contribute.
■ Harness your organisation’s
“cognitive surplus”.
■ Think connections and three
dimensions.
■ Rather than ROI, think value.

62. 10 reasons why Yammer is good for business

63. Thank you
katy.sweetman@intergen.co.nz

64. Any questions?