business research and business responsibility to the business world

2. questionnaire
is a list of questions or items
used to gather data from
respondents about their
attitudes, experiences, or
opinion
can be used to
collect qualitative
and / or quantitative
information.

3. example
some examples of
questionnaire are: Customer
satisfaction Questionnaire-
this type of research can be
used in any situation where
there’s an interaction between
a customer satisfaction survey
after someone eats at your
restaurant

4. Questionnaire
4. Close
ended
questionnaire
types of
questionnaire
1.Structured
Questionnaire
2. Unstructured 3. Open Ended
Questionnaire

5. questionnaire
design
1.identify your research aims
and the goal of your
questionnaire
2.2. define your targer
respondents
3.develop questions
4. choose your question
type
5.design question
sequence and overall
layout
6. run a pilot

6. developing
questionnaire
when developing
the questionnaire
format keep in
mind that
questionnaires
typically have three
parts
1.general
instructions
2. personal
information
3. the body

7. dichotomous
questions
belonging to the closed-
ended family of
questions, dichotomous
questions are ones that
only offer two possible
answers, whisch are
typically presented to
survey takers in the
following format
yes or no
true or false
agree or disagree
fair or unfair

8. dichotomous
questions
scoring a dichotomous
question is easy. all you need
to do is tally the yes and no
responses for each of the
questions and divide it by the
total number of participants.
you will get the percentages
of yes and no for every
question.
yes or no
true or false
agree or disagree
fair or unfair

9. likert
scale
provides five possible
answer to a statement or
question that allows
respondents to indicate
their positive-to-negative
strength of agreement or
strength of feeling
regarding the question or
statement
example:
I believe that ecological are
the most important issues
facing human being today.
1- strongly disagree
2-disagree
3-undecided
4-agree
5-strongly agree

10. how to interpret
and analyze likert
scale [visit] :
Likert scale
interpretation:
how to analyze
the data with
examples

11. thank You