Chapter 5 research tools


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  • Conducting a research is like going to a combat. You need to prepare all materials, apparatuses, equipment needed.
  • . In these types of questions, there are no predetermined set of responses and the person is free to answer however he/she chooses. By including open format questions in your questionnaire, you can get true, insightful and even unexpected suggestions. Qualitative questions fall under the category of open format questions. An ideal questionnaire would include an open format question at the end of the questionnaire that would ask the respondent about suggestions for changes or improvements.
  • Chapter 5 research tools

    1. 1. RESEARCH TOOLS A.M.Somoray
    2. 2. Data Gathering InstrumentsChecklist – is an instrument that contains the items to be observed and a space provided for the entries which may quantities, qualities, checkmarks, cross-marks, or any codes of responses
    3. 3. Interview Guide• This instrument contains the series of related questions that provide direction to the interview.
    4. 4. Letter• An encoded matter used in seeking information specially printed materials or data files that may shed information to a study. The letter may be in a form of request for assistance or permit in the conduct of study. The cover letter introduces the researcher to the respondent.
    5. 5. Questionnaire• This instrument contains the simplified questions addressed to the respondents.• The questions here are broken statements from the Statement of the Problem
    6. 6. Two Types of Questions:• Closed-end type - offers answer choices that shall just be chosen by the respondent by checking, underlining, encircling, shading or ticking the answers.• Open-end type – it elicits a variety of possible answers which may or may not directly satisfy the information that the researcher wants to know.
    7. 7. Closed Format Questions• Closed format questions are questions that include multiple choice answers.• It can easily calculate statistical data and percentages. Preliminary analysis can also be performed with ease. Closed format questions can be asked to different groups at different intervals.
    8. 8. Types of closed-end Questions1. Dichotomous : A question that offers two answer choices that are usually opposites or contrasting thoughts. Ex. Yes or no true or false
    9. 9. Trichotomous:• A question that offers three logical answer choices.Ex. _____ Small _____ medium _____ large
    10. 10. Multiple ResponseIt offers more than three choices and some or even all of the choices may be chosen as answers.Ex. Who financially supports your students n college?_______ parents_______ brothers or sisters_______ aunts and uncles_______ grandparents
    11. 11. Likert Scale:- A statement with which a respondent shows the amount of agreement or disagreement. ____ strongly agree ____ Agree ____ Neither Agree or Disagree ____ Strongly disagree
    12. 12. Rating Scale• the respondent is asked to rate a particular issue on a scale that ranges from poor to good. Rating scale questions usually have an even number of choices, so that respondents are not given the choice of an middle option
    13. 13. Rating Scale• A scale that assess some attributes:• Ex. ___ Excellent ___ Very good ___ Good ___ Fair ___ Poor
    14. 14. Semantic Differential• A scale is inscribed between two bipolar words, and the respondent selects the point that represents the direction and intensity of his feelings. 5 4 3 2 1Baby friendly Not baby friendly
    15. 15. Bi Polar Questions• Bipolar questions are questions that have two extreme answers. The respondent is asked to mark his/her responses between the two opposite ends of the scale.
    16. 16. Intention Scale• A scale that describes the respondent’s intention. This is usually used in business research.______ definitely buy______ probably not buy______ not certain______ probably not buy______ definitely not buy
    17. 17. Two Types of Open-End Questions1. Completely unstructured – a question that respondents can answer in an almost unlimited number of ways.Example:Why do you choose generic medicine?
    18. 18. Open Format Type of Question• Open format questions are those questions that give your audience an opportunity to express their opinions.
    19. 19. 2. Word Association:• Words or even phrases are presented one at a time, then the respondent mentions the first word or phrase that comes to his mind.• Ex. Food _________ TV program _______ President _________
    20. 20. Cloze Method• It requires the respondent to supply the missing word through thinking thoroughly.Ex . Today, I went to the ________ and bought some milk and eggs. I knew it was going to rain, but I forgot to take my ________, and ended up getting wet on the way ________.
    21. 21. Story Completion• An incorporate story is presented, the respondent is requested to complete it.• Ex. In June 2000, I was …___________________________________ _________________________________
    22. 22. Categories of Research Questions1. Descriptive – when a study is designed to describe what is going on or what exists.Example: you want to know the percentage of graduating students from high school who intend to enroll in HRM.Here you only want to describe something.
    23. 23. • 2. Relational – when a study is designed to know the relationship between 2 or more variables like gender and course preference.Ex. Is there a relationship between age and intelligence level?3. Causal – A question is causal when it is designed to determine whether variables cause or affect outcome variables.
    24. 24. Nature of Questionnaire1. Devised Questionnaire –self made instrument that is constructed by the researcher based on the nature of the study. This questionnaire needs pre- administration and validation to ensure elicit measure what intends to measure.
    25. 25. 2. Standardized Questionnaire – It is a professionally and scholarly constructed instrument and it may be applicable, usable and adoptable in various times and in various groups of respondents. It is generally accepted questionnaire for a specific purpose because it underwent series of validation