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How to Make
Surveys Better
By @DougDevitre
Do you measure how
people feel or what they
implement as a result?
Most measure subjective feelings rather than results.
Actual Questions
This is why most surveys don’t improve the attendees’ condition.
How would you rate the presentation?
1 – Poor
2 – Fair
3 – Good
4 – Very good
5 – Excellent
Was the presenter well organized?
1 – Poor
2 – Fair
3 – Good
4 – Very good
5 – Excellent
Was the program useful?
1 – Poor
2 – Fair
3 – Good
4 – Very good
5 – Excellent
How would you rate the facility?
1 – Poor
2 – Fair
3 – Good
4 – Very good
5 – Excellent
Was the speaker excited?
1 – Poor
2 – Fair
3 – Good
4 – Very good
5 – Excellent
Better Questions
How to measure performance from education sessions.
Which learning objective had the
most impact?
A. Increasing revenue by __________.
B. Increasing customer satisfaction by _____.
C. Decreasing customer attrition by _______.
D. Increasing productivity from ____________.
E. None of the above.
How much X helped you get Y?
A. 0
B. 500
C. 1,000
D. 1,000 +
Would you refer others to attend?
 No, it was a waste of time.
 Yes, it was ok but I didn’t implement.
 Yes, if you want some entertainment.
 Yes, it helped me improve my business.
 Other _______________
What would be the one
thing you would improve
next time?
The magic question that encompasses all the subjective issues.
How to change course
http://dougdevitre.com/sa

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How to make surveys better

  • 1. How to Make Surveys Better By @DougDevitre
  • 2. Do you measure how people feel or what they implement as a result? Most measure subjective feelings rather than results.
  • 3. Actual Questions This is why most surveys don’t improve the attendees’ condition.
  • 4. How would you rate the presentation? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent
  • 5. Was the presenter well organized? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent
  • 6. Was the program useful? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent
  • 7. How would you rate the facility? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent
  • 8. Was the speaker excited? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent
  • 9. Better Questions How to measure performance from education sessions.
  • 10. Which learning objective had the most impact? A. Increasing revenue by __________. B. Increasing customer satisfaction by _____. C. Decreasing customer attrition by _______. D. Increasing productivity from ____________. E. None of the above.
  • 11. How much X helped you get Y? A. 0 B. 500 C. 1,000 D. 1,000 +
  • 12. Would you refer others to attend?  No, it was a waste of time.  Yes, it was ok but I didn’t implement.  Yes, if you want some entertainment.  Yes, it helped me improve my business.  Other _______________
  • 13. What would be the one thing you would improve next time? The magic question that encompasses all the subjective issues.
  • 14. How to change course http://dougdevitre.com/sa