This presentation showcases Smart Home from a Design Thinking perspective

1. DESIGN
THINKING
in SMART HOMES

3. TECHNOLOGY ADOPTION STAGE in SMART
HOME
SMART HOMES TECHNOLOGY ADOPTION STAGE IN INDIA

4. MASLOWS HIERARCHY MAPPING
SMART HOME SOLUTIONS
SECURITY SOLUTIONS

5. PRODUCT MARKET FIT
BUSINESS
VIABILITY
TECHNICAL
FEASIBILITY
PEOPLE
DESIRABILITY
Product
Market
Fit
FUNCTIONAL INNOVATION
EMOTIONAL INNOVATIONPROCESS INNOVATION
EXPERIENCE INNOVATION

6. DESIGN THINKING
DISCOVER DESCRIBE
DEPLOY DEVELOP
What Is? What If?
What WoWs?What Works?

7. DISCOVER WHAT IS?

8. EMPATHY Quadrant
Cultural
• Diversity of culture
• Varied Literacy Ratios
• Joint Family
• Service centric
Perceptional
• Its still a switch for on/off
• Will make me more lazy
• Will increase my electricity bill
• Technology is a friction
Commercial
• Compared to a normal switch
• Not top of mind
• Price sensitive
Functional
• Lack of technical expertise
• Elders and helps cannot operate
• The click of the manual switch is
reassuring

9. USER PERSONAS
• Non tech-savvy
• Mostly home bound
• Restricted Movements &
Forgetful
• Emergency help needed at
times
• Prefer Ease of use /
Assisted use / Health
friendly
ELDERLY PARENTS
HUSBAND & WIFE
CHILDREN
HOUSE HELPS
• Proficiently Tech-
savvy
• Mostly
Working/Travelling
• Busy lifestyle
• Need to be in control
of everything at every
time
• Prefers investment
protection with
Future upgradable
solutions
• Moderately Tech-Savvy
• Active in Studies and
Play
• Mobility within a
geography
• Need entertainment but
need to be monitored &
protected
• Prefers
Entertainment/Safety/Secu
rity
• Not very educated
• Mostly home for limited
durations
• Need to be instructed
and monitored
• Not bothered about
wastage
/efficiency/productivity
• Prefers mostly manual
usage

10. USER PERSONAS
ARCHITECT
DEVELOPER
• High
Influencer/Decision
Maker
• Technology Agnostic
• Prefers to recommend
an aesthethic but
functional solution
• Recommends solutions
that is value for
money to his clients
• Waking up to the Smart
Home needs
• Wants to value add and
differentiate the projects
• Does not prefers investing
in high capex or complex
solutions
• Demands service backed
products
• Prefers easy to deploy
solutions that does not
require any change in
wirings or electrical
ELECTRICIAN
• Not educated or
trained
• Mostly serves in a
particular locality
• Not skilled for any
complex technical job
like programming
• Attends to simple
calls of household
electrical fittings
or faults
SYSTEM INTEGRATOR
• Proficiently Tech-savvy ,
usually with background in
Security/AV/Network system
Integration
• Wants a stable and robust
solution that is easy to
integrate
• Has to deal with clients
that are not aware of
technical intricacies of
the solution
• Needs good margins and
minimal maintenance
solution

11. DESCRIBE WHAT IF?

12. What is Needed ?
Personalized
Solutions for
individual needs
Easy to use by
every one in
household
Modular &
Scalable
Functional &
Aesthetic
Robust &
Flexible
Easy to
Maintain &
Service
Suited for
Indian
Environment
conditions
Value for
Money
Future Ready &
Backward
compatible
Easy to Plan
& Install
Peace of Mind
Service
backed

13. DEVELOP WHAT WOWS?

14. What all an OSUM Smart Switch can do?
Lighting Automation
On/off
Dimming –
Triac/DALI/Analog/DMX/Tunables
RGB
Climate
Control
FAN
Speed/AC/Heater
Curtain & Door
Lock Control
IR Control
For all IR controlled
functions
AV Control
TV/Set-Top box/Music
system
Security
Integration
Sensors
Switch Level
Protection
In built fuse/Zero Cross
over Protection
Local &
Cloud
Wifi ,Internet
Manual/Touch
/
Scheduling/V
oice/ IFTTT
Scene
Control
16 scenes per
3rd Party
Compatible
Dimmable Drivers/Curtin
Motors/Door Locks
Programmable
App based/OTA

15. Easy to Install & Maintain
Wired Wireless
Robust and Flexible
Wi FiOne Pair
Electrical Wire

17. Aesthetic & Functional

18. Future Ready

19. DEPLOY WHAT WORKS?

24. OSUM Ecosystem

25. When things happen on their own as
needed,
Thank You