SCAMPER is a technique that helps to redesign a product or a service asking some questions about the parts or uses of the product or service to change.

1. Surfing through new
business ideas
William Villamil
http://wilvil.net

2. The world population (+ 6 Billion people)
 27% are younger to work.
 8% are elderly.
 55% are employers (agriculture, services and industrial jobs)
 5% are unemployed.
 5% are entrepreneurs.
In the other hand:
 85% are not happy with their jobs.

3. All of us can use our intelligence
to generate our own happiness
and wellness!!!

4. Albert Einstein.
The true sign of intelligence
is not knowledge but
imagination.

5. SCAMPER
Technique introduced by Bob Eberle that
provides 7 different thinking approaches to
find innovative ideas and solutions.

6. Substitute
Parts of the product, service or solution that
can be replaced with another.
Examples
 Better or simpler alternatives for the parts
 Change the time or place
 Change the people
 Produce other feelings

7. Combine
Merge (two) ideas, stages of the process
or products in one single more efficient
output.
Examples
 Two products/services in one
 Two activities in one
 Share resources between partners

8. Adapt
Adjust or tweak product or service
for a better output.
Examples
 To a different context
 To another market
 Improve the process

9. Modify
Change the process in a way that
unleashes more innovative
capabilities or solves problems.
Examples
 Improve the process.
 Better quality, size or price.
 Frequency.

10. Put to another use
Put the current product or process in another
purpose or how to use the existing product to
solve problems.
Examples
 Other users.
 For other problems or needs.
 To work elsewhere

11. Eliminate
Parts of the process that can be eliminated to
improve the process product or service.
Examples
 How to simplify?
 What is not essential?
 What happened if remove this part?

12. Reverse
Change the order of the process in the production line.
Examples
 Interchange components
 Use another order
 Exchange roles
 Reverse everything.

13. And now, What will be your
innovative product / service?