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Fronteer StrategyCo-creation & Open Business Models- 2nd Vlerick Innovation DayBrussels, October 11, 2011       FRONTEER  ...
User Generated Content                                          Open Innovation                          Co-Creation Exper...
How does it relate to?                         Social media                       Co-CreationExpertpanels                 ...
Question to you:                     “What is Co-creation?”FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.      ...
ABOUT                       USFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   6
We help brands                        to growFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.         7
8
Our services   VALIDATION                               STRATEGY                               IMPACTBUSINESS             ...
CO-CREATIONFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Unpredictability                   11   Source: Banny Bannerjee, Stanford University
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   12
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   13
“You cannot                              solve a problem                               with the same                      ...
“No matter whoyou are, most ofthe smartestpeople work forsomeone else.”FRONTEERSTRATEGY    Bill Joy, Founder Sun Microsyst...
“Co-creation unlocks the                       collective creativity of                      people to create deeply      ...
“Co-creation is the chance                           for others to complete                       the work that you starte...
“Co-creation is developing new            products, concepts or services          together with customers, partners       ...
Why Co-Creation?        1. Real involvement of the outside world   2. Fresh new perspectives, ideas & energy3. Innovative,...
4 TYPES OF                     CO-CREATIONFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
4 Types of Co-creation        Anyone              Crowd of                     Community of        can join             Pe...
4 Types: Crowd of People        Anyone       Crowd of        can join      PeopleOpen- ness                    For any giv...
99Designs                     What does the co-creator                          get out of it?FRONTEER                    ...
FRONTEER                     2500 USDSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEER                     1% of revenuesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
25.000 € andFRONTEERSTRATEGYINNOVATION.                          1% of revenuesCO-CREATION.BRAND DEVELOPMENT.   26
FRONTEER                     40% of revenuesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
A GRI (Glucose Responsive Insulin) for                      Better Treatment of Type 1 DiabetesFRONTEER                   ...
FRONTEER                          1M USDSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   29
FRONTEER                          100M USDSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   30
- 250 USD
4 Types: Community of Kindred Spirits        Anyone                                     Community of        can join      ...
Glory33
FRONTEER                     Your own products madeSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   34
A new interior35
A better world36
FRONTEER                          A better classroomSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   37
A unique chance38
4 Types: Coalition of Parties                    In certain complex situations you        Anyone        can join          ...
New opportunities40
New value41
4 Types: Club of Experts                    Specific, time-pressured challenges        Anyone        can join              ...
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   43
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   44
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   45
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   46
WHY?                          Fun, Fullfillment,FRONTEERSTRATEGYINNOVATION.                           Fame, FortuneCO-CREAT...
CAMPER                                              Innovation campCo-creation services                          10-15 peo...
KICKSTARTER                         .COMFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What can we                     get funded?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.       50
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   51
Some recent numbers:                     80 Projects launched daily                      1M USD pledged weekly            ...
How does it work?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.          53
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   54
Upload           Video, blog,   Pledge    project          social media   levels                       % FundedProduction....
What is really              What could be             good?                     improved?        1. Easy & Open           ...
A iPod Nano watch got...   FRONTEER   STRATEGY   INNOVATION.   CO-CREATION.   BRAND DEVELOPMENT.      57
As a result:                     6 People hired to answer...                          40.000 e-mails                     P...
“People’s use of the service                      is never what the creators                              intended.”      ...
THE FUTURE?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
How will we fix a                     broken stroller?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.          61
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   62
ThanksFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Whitepapers:                     fronteerstrategy.comFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEER                           info@fronteerstrategy.comSTRATEGYI N N OVAT I O N.C O - C R E AT I O N.B R A N D D E V ...
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Fronteer Strategy - Vlerick Co-creation & Open Business Models

Presentation by Martijn Pater about Co-creation and Open Business Models during the Vlerick Innovation Day

Fronteer Strategy - Vlerick Co-creation & Open Business Models

  1. 1. Fronteer StrategyCo-creation & Open Business Models- 2nd Vlerick Innovation DayBrussels, October 11, 2011 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  2. 2. User Generated Content Open Innovation Co-Creation Expert Board Communities Crowdsourcing 2.0 Social Media Collaboration FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 2
  3. 3. How does it relate to? Social media Co-CreationExpertpanels Brainstorm sessions Research Hiring an Team sessions FRONTEER STRATEGY agency INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 3
  4. 4. Question to you: “What is Co-creation?”FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
  5. 5. ABOUT USFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  6. 6. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 6
  7. 7. We help brands to growFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 7
  8. 8. 8
  9. 9. Our services VALIDATION STRATEGY IMPACTBUSINESS INNOVATIONMODELING BRAND CO-CREATION DEVELOPMENTFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 9
  10. 10. CO-CREATIONFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  11. 11. Unpredictability 11 Source: Banny Bannerjee, Stanford University
  12. 12. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 12
  13. 13. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 13
  14. 14. “You cannot solve a problem with the same thinking that created it.”FRONTEERSTRATEGY Albert EinsteinINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 14
  15. 15. “No matter whoyou are, most ofthe smartestpeople work forsomeone else.”FRONTEERSTRATEGY Bill Joy, Founder Sun MicrosystemsINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 15
  16. 16. “Co-creation unlocks the collective creativity of people to create deeply relevant solutions.”FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 16
  17. 17. “Co-creation is the chance for others to complete the work that you started, going well beyond what you envisioned or intended.” Henry Chesbrough,FRONTEER author of Open ServicesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 17 Innovation (2011)
  18. 18. “Co-creation is developing new products, concepts or services together with customers, partners and other expert stakeholders.” FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT.FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 18
  19. 19. Why Co-Creation? 1. Real involvement of the outside world 2. Fresh new perspectives, ideas & energy3. Innovative, compelling & round concepts 4. Point of No ReturnFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 19
  20. 20. 4 TYPES OF CO-CREATIONFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  21. 21. 4 Types of Co-creation Anyone Crowd of Community of can join People Kindred SpiritsOpen- Crowd of people ness Selection Club of Coalition of process Experts Parties Initiator Initiator + Contributors Ownership 21
  22. 22. 4 Types: Crowd of People Anyone Crowd of can join PeopleOpen- ness For any given challenge, there might be a person ‘out there’ with a Selection brilliant idea process ➡ Community, PR, Crowdsourcing Initiator Initiator + Contributors Ownership 222
  23. 23. 99Designs What does the co-creator get out of it?FRONTEER 200-500 USDSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  24. 24. FRONTEER 2500 USDSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  25. 25. FRONTEER 1% of revenuesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  26. 26. 25.000 € andFRONTEERSTRATEGYINNOVATION. 1% of revenuesCO-CREATION.BRAND DEVELOPMENT. 26
  27. 27. FRONTEER 40% of revenuesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  28. 28. A GRI (Glucose Responsive Insulin) for Better Treatment of Type 1 DiabetesFRONTEER 100.000 USDSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 28
  29. 29. FRONTEER 1M USDSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 29
  30. 30. FRONTEER 100M USDSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 30
  31. 31. - 250 USD
  32. 32. 4 Types: Community of Kindred Spirits Anyone Community of can join Kindred SpiritsOpen- ness Groups with similar interests & goals developing something for the Selection greater good process ➡ Social, Open Innovation Initiator Initiator + Contributors Ownership 322
  33. 33. Glory33
  34. 34. FRONTEER Your own products madeSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 34
  35. 35. A new interior35
  36. 36. A better world36
  37. 37. FRONTEER A better classroomSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 37
  38. 38. A unique chance38
  39. 39. 4 Types: Coalition of Parties In certain complex situations you Anyone can join need to team up to share ideas and investmentsOpen- ➡ R&D, Relations ness Selection Coalition of process Parties Initiator Initiator + Contributors Ownership 392
  40. 40. New opportunities40
  41. 41. New value41
  42. 42. 4 Types: Club of Experts Specific, time-pressured challenges Anyone can join that demand expertise & breakthrough ideasOpen- ➡ Visionary, Team ness Selection Club of process Experts Initiator Initiator + Contributors Ownership 422
  43. 43. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 43
  44. 44. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 44
  45. 45. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 45
  46. 46. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 46
  47. 47. WHY? Fun, Fullfillment,FRONTEERSTRATEGYINNOVATION. Fame, FortuneCO-CREATION.BRAND DEVELOPMENT. 47
  48. 48. CAMPER Innovation campCo-creation services 10-15 people 5 days-off CAMPSITE Crowdsourcing 500+ people 1 challenge, 9 wks Crowd of people ROOFTOP CLUBHOUSE Expert co-creation Strategic alliances 5 + 10 people 2+ parties 1 challenge, 1 day 1 challenge, x wks
  49. 49. KICKSTARTER .COMFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  50. 50. What can we get funded?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 50
  51. 51. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 51
  52. 52. Some recent numbers: 80 Projects launched daily 1M USD pledged weekly 14K projects 400K pledgers +/- 40% gets funded 10% of projects are gadgets 5% goes to Kickstarter.comFRONTEERSTRATEGY Source: Wired.comINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 52
  53. 53. How does it work?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 53
  54. 54. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 54
  55. 55. Upload Video, blog, Pledge project social media levels % FundedProduction.. BackersFRONTEER Days leftSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 55
  56. 56. What is really What could be good? improved? 1. Easy & Open 1. More structure 2. Trust 2. Co-creation 3. Promotion 3. Hick-upsFRONTEERSTRATEGY Source: YobbleINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 56
  57. 57. A iPod Nano watch got... FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 57
  58. 58. As a result: 6 People hired to answer... 40.000 e-mails Prooduction time shortened to 30 days Very close connection to customersFRONTEERSTRATEGY Source: Wired.comINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 58
  59. 59. “People’s use of the service is never what the creators intended.” - Investor in KickstarterFRONTEERSTRATEGY Source: Wired.comINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 59
  60. 60. THE FUTURE?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  61. 61. How will we fix a broken stroller?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 61
  62. 62. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 62
  63. 63. ThanksFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  64. 64. Whitepapers: fronteerstrategy.comFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  65. 65. FRONTEER info@fronteerstrategy.comSTRATEGYI N N OVAT I O N.C O - C R E AT I O N.B R A N D D E V E L O P M E N T.

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