How to innovate with Startups, from Bank to Chatbot Karianne Melleby - Director Corporate Partnerships @ StartupLab Innovasjon i store selskaper kan være vanskelig. Det er flere måter å drive innovasjon på og en av metodene kan være å samarbeide med et oppstartsselskap. I dette foredraget kommer Karianne til å dele når det kan være lurt å vurdere et slikt samarbeid og du kommer til å få et innblikk i hvordan du kan gå frem. Karianne U. Melleby has recently joined StartupLab with the ambition to increase the impact coming from closer connections between corporate partners and entrepreneurs in an everchanging environment. Prior to joining StartupLab, she has been hands on in several corporate startups both in DNB and Telenor. Most recently she was heading up the DNB Open Bank initiative, including setting up the organization and defining what “Open Bank” means for DNB. She has been responsible for accelerating Internet adoption in Telenor markets through close cooperation with Telenor´s Global partners. Based in Thailand, she had the unique opportunity to engage and explore with people across South East Asia, holding Internet in their hands for the first time. Karianne is currently a member of the Board of Directors in KLP and a member of NHH Executive Strategy Board. Les mer her: https://www.eventbrite.com/e/robotics-og-ai-tickets-55883981493

1. Innovating with
Startups
First Tuesday February ´19
Karianne Melleby
Director Corporate Partners
karianne@startuplab.no

2. StartupLab

3. 80 startups
Largest Tech Incubator in Norway
350+ entrepreneurs

4. 1 of 10

10. How can you engage with new technology?

11. You have 3 options:
1. DO IT YOURSELF
2. FOLLOW YOUR TRADITIONAL PROCUREMENT ROUTE
3. ENGAGE WITH A STARTUP TO BE THEIR PILOT CUSTOMER

12. Option 1-
Do it yourself:
DO YOU HAVE THE RIGHT COMPETENCE?
IF NO, CAN YOU GET HOLD OF THE RIGHT COMPETENCE?
IF YOU CAN´T GET HOLD OF THE RIGHT COMPETENCE YOU WILL NOT
BE ABLE TO SOLVE THE PROBLEM AND OPTION 1 IS NO LONGER
AN OPTION

13. Option 2 –
The traditional procurement route
DO YOU HAVE THE COMPETENCE TO DESCRIBE THE REQUEST?
IF YOU DO NOT HAVE THE COMPETENCE, ARE YOU ABLE TO FIND
SOMEONE WHO CAN HELP YOU?
IF YOU THINK YOU HAVE FOUND SOMEONE,
WHAT WILL BE THE COST AND TIMELINE IN ORDER TO PREPARE YOUR
RFQ WITH SUPPORT FROM AN OUTSIDE CONSULTANT?
HOW DO YOU QUALIFY WHETHER SOMEONE ARE ABLE TO HELP YOU IF
YOU DON´T KNOW WHAT YOUR ARE LOOKING FOR?

14. Option 3 –
Engage with a startup and be their pilot customer
ARE YOU ABLE TO LOCATE A STARTUP TRYING TO SOLVE A SIMILAR
PROBLEM AS YOURS?
IF YES, SIT TOGETHER AND SHARE WHAT YOU ARE LOOKING TO ACHIVE
ON BOTH ENDS
MOST LIKELY YOUR PROBLEM IS NOT EXACTLY ALIGNED WITH THE ONE
OF THE STARTUP. IF YOUR ARE ASKING THEM TO TAKE A DETOUR YOU
NEED TO DISCUSS A COMPENSATION MODEL
IF BOTH PARTIES FIND IT USEFUL TO CONTINUE, DEFINE A TIMELINE,
MILESTONES AND EXIT TERMS.
BE THEIR FIRST (PILOT) CUSTOMER

15. Learn how to train a Chatbot !
Convertelligence and DNB
Accelerator program: April – June 2017
Successfully launched a Facebook chatbot
Steep learning on how to work with a big
corporate
They are still partners
DNB was a paying customer along the journey

16. ALL COMPANIES ARE EQUALLY IMPORTANT…..
- AND REMEMBER TO REVISIT YOUR RULES OF ENGAGEMENT BEFORE GETTING STARTED

17. Thank you!
Karianne@startuplab.no
Karianne Melleby