Melanie Sims, support manager at Blue Sky Factory, talks about how to build your email subscriber database organically, making the most of relationships with existing subscribers, and strategies for making your emails viral.
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
The document discusses various legal and compliance issues related to operating spas, including potential liability from inappropriate touching, allergic reactions, equipment failures, and premises liability. It covers topics like proper employee screening, training and documentation to reduce risks. Regulations for medical spas, advertising limits, independent contractor classification, and wage and hour laws around overtime, meal and rest breaks are also summarized.
The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
Speaker's Notes for e-Newsletter PresentationLandry Butler
The document outlines best practices for creating effective e-newsletters. Key recommendations include respecting the audience's time by keeping content concise and simple, monitoring metrics like open and click-through rates to assess engagement, and ensuring easy unsubscribe processes. Design best practices involve using consistent branding, engaging subject lines and content, and accessible layouts optimized for reading on any device. The goal is to provide value to readers while respecting their limited time and attention.
The document provides an overview of email marketing best practices. It discusses that email is a widely used communication channel, with over 2 million emails sent per second. The document then covers topics like obtaining consent, tracking email performance, building email lists organically, creating compelling subject lines and content, and using a consistent marketing strategy across channels. The goal is to provide value to recipients and drive traffic to the website through permission-based email marketing.
Get tips for improving your email marketing. Using findings from our recent email marketing survey as a framework, we'll show you the best ways to create, send, and track high-impact emails that stand out in a crowded inbox.
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
The document discusses various legal and compliance issues related to operating spas, including potential liability from inappropriate touching, allergic reactions, equipment failures, and premises liability. It covers topics like proper employee screening, training and documentation to reduce risks. Regulations for medical spas, advertising limits, independent contractor classification, and wage and hour laws around overtime, meal and rest breaks are also summarized.
The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
Speaker's Notes for e-Newsletter PresentationLandry Butler
The document outlines best practices for creating effective e-newsletters. Key recommendations include respecting the audience's time by keeping content concise and simple, monitoring metrics like open and click-through rates to assess engagement, and ensuring easy unsubscribe processes. Design best practices involve using consistent branding, engaging subject lines and content, and accessible layouts optimized for reading on any device. The goal is to provide value to readers while respecting their limited time and attention.
The document provides an overview of email marketing best practices. It discusses that email is a widely used communication channel, with over 2 million emails sent per second. The document then covers topics like obtaining consent, tracking email performance, building email lists organically, creating compelling subject lines and content, and using a consistent marketing strategy across channels. The goal is to provide value to recipients and drive traffic to the website through permission-based email marketing.
Get tips for improving your email marketing. Using findings from our recent email marketing survey as a framework, we'll show you the best ways to create, send, and track high-impact emails that stand out in a crowded inbox.
A guide with actionable tips on how to best ensure that your emails (1) make it to your subscriber's inbox, (2) are compelling enough to open, and (3) have the most effective design and content possible. Recorded on 10/24/12 by UMGD.
This document provides guidance on using email marketing to grow a business. It discusses best practices such as building an email list through referrals and forms, using automated forms to move customers to contact lists, planning email strategies to inform or increase sales, testing subject lines and content, emphasizing calls to action, and measuring email campaign performance through open and click rates. The overall recommendations are to engage in ongoing testing, focus on value for recipients, and consistently analyze results to improve email marketing over time.
Email marketing is a cost-effective way to promote your business through targeted communications. It allows you to track results, maintain contact lists, and increase sales through cross-promotion at a fraction of the cost of direct mail. To implement an email marketing campaign, build an opt-in subscriber list, write engaging newsletters focused on valuable content, design emails for multiple devices, target customers at different stages, and measure open and click-through rates over time to improve performance.
MivaCon Philly - Email Marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
This document summarizes an educational session on maximizing email campaigns. It introduces the presenters, Lee Raney and Brad Davies, and provides information about their backgrounds and qualifications. The bulk of the document outlines effective email strategy and best practices for emails, landing pages, and A/B testing. It emphasizes the importance of relevant content, call-to-action buttons, and testing emails to improve results. Examples are provided of successful email campaigns for non-profits.
An E-Zine or Newsletter is a powerful marketing and sales tool for business promotions. Yet many marketers fail to use them or use them badly, and end up thinking E-zines don't work. Follow these 10 Tips for getting optimum success from your E-zine, newsletter or email marketing.
New for 2015: Bright Ideas in Retail EmailBlueHornet
We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
How to convert visitors to customers using press releases and email marketingVIB Marketing Agency
The document provides tips on using press releases and email newsletters to convert website visitors into customers. It recommends using press releases to generate website traffic and build relationships with media. It also stresses the importance of email marketing, emphasizing that email is the most effective way to reach customers. The document outlines strategies for writing compelling emails, collecting email addresses, and regularly publishing emails to keep customers informed of deals and company updates.
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.
This document discusses how to optimize email usability and maximize results from email marketing campaigns. It provides tips for improving the from name, subject lines, email design, landing pages, segmentation, and overall email program to make emails easy to use and engage subscribers. Key recommendations include keeping the from name and subject lines short and relevant, designing for image blocking and mobile, following through with offers on landing pages, and sending targeted messages to the right audiences.
13 June Free Email Marketing Event - Torfaen Business CentreDaytodayebay
This Email Marketing event will cover:
Does Email Marketing work?
How to Get Email Subscribers ?
Planning & Delivering Email Campaigns
The Science of Email Marketing
Integrating Email + Twitter + Facebook
How to Set Up Campaigns ?
Legal Considerations
Email marketing is an important part of a successful marketing strategy. Learn why email is so effective, ways to build a mailing list, and how not to take unsubscribes personally.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
This document summarizes a webinar about improving email marketing strategies. It discusses how traditional "spray and pray" email blasts are ineffective due to inbox overload and spam filters. It presents an opportunity to build an integrated multi-channel marketing ecosystem, target audiences more precisely with relevant content, and optimize email delivery to increase open and response rates. Tools like Act-On's marketing automation platform are presented as able to manage segmented lists, various channels, and deliver high open rates through features like good deliverability. Next steps encourage accessing webinar materials and requesting a demo of Act-On's tools.
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
Advanced List Building for Social Media MarketersBlue Sky Factory
The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing: <strong>Your email list.</strong>
View the slides from our epic email marketing & list building webinar!
Mobile email marketing is growing in importance as smartphone usage increases. While over 80% of smartphone users check their email on their devices, only about 30% of marketers see mobile optimization as important. To succeed at mobile email marketing, marketers must design emails that are readable on various small screens through careful use of formatting, images, and content prioritization. They should also encourage opens and clicks through best practices for subject lines, preheaders, and calls to action tailored for mobile. Growing a mobile audience requires SMS/text and QR codes along with a fully optimized website and applications.
A guide with actionable tips on how to best ensure that your emails (1) make it to your subscriber's inbox, (2) are compelling enough to open, and (3) have the most effective design and content possible. Recorded on 10/24/12 by UMGD.
This document provides guidance on using email marketing to grow a business. It discusses best practices such as building an email list through referrals and forms, using automated forms to move customers to contact lists, planning email strategies to inform or increase sales, testing subject lines and content, emphasizing calls to action, and measuring email campaign performance through open and click rates. The overall recommendations are to engage in ongoing testing, focus on value for recipients, and consistently analyze results to improve email marketing over time.
Email marketing is a cost-effective way to promote your business through targeted communications. It allows you to track results, maintain contact lists, and increase sales through cross-promotion at a fraction of the cost of direct mail. To implement an email marketing campaign, build an opt-in subscriber list, write engaging newsletters focused on valuable content, design emails for multiple devices, target customers at different stages, and measure open and click-through rates over time to improve performance.
MivaCon Philly - Email Marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
This document summarizes an educational session on maximizing email campaigns. It introduces the presenters, Lee Raney and Brad Davies, and provides information about their backgrounds and qualifications. The bulk of the document outlines effective email strategy and best practices for emails, landing pages, and A/B testing. It emphasizes the importance of relevant content, call-to-action buttons, and testing emails to improve results. Examples are provided of successful email campaigns for non-profits.
An E-Zine or Newsletter is a powerful marketing and sales tool for business promotions. Yet many marketers fail to use them or use them badly, and end up thinking E-zines don't work. Follow these 10 Tips for getting optimum success from your E-zine, newsletter or email marketing.
New for 2015: Bright Ideas in Retail EmailBlueHornet
We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
How to convert visitors to customers using press releases and email marketingVIB Marketing Agency
The document provides tips on using press releases and email newsletters to convert website visitors into customers. It recommends using press releases to generate website traffic and build relationships with media. It also stresses the importance of email marketing, emphasizing that email is the most effective way to reach customers. The document outlines strategies for writing compelling emails, collecting email addresses, and regularly publishing emails to keep customers informed of deals and company updates.
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.
This document discusses how to optimize email usability and maximize results from email marketing campaigns. It provides tips for improving the from name, subject lines, email design, landing pages, segmentation, and overall email program to make emails easy to use and engage subscribers. Key recommendations include keeping the from name and subject lines short and relevant, designing for image blocking and mobile, following through with offers on landing pages, and sending targeted messages to the right audiences.
13 June Free Email Marketing Event - Torfaen Business CentreDaytodayebay
This Email Marketing event will cover:
Does Email Marketing work?
How to Get Email Subscribers ?
Planning & Delivering Email Campaigns
The Science of Email Marketing
Integrating Email + Twitter + Facebook
How to Set Up Campaigns ?
Legal Considerations
Email marketing is an important part of a successful marketing strategy. Learn why email is so effective, ways to build a mailing list, and how not to take unsubscribes personally.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
This document summarizes a webinar about improving email marketing strategies. It discusses how traditional "spray and pray" email blasts are ineffective due to inbox overload and spam filters. It presents an opportunity to build an integrated multi-channel marketing ecosystem, target audiences more precisely with relevant content, and optimize email delivery to increase open and response rates. Tools like Act-On's marketing automation platform are presented as able to manage segmented lists, various channels, and deliver high open rates through features like good deliverability. Next steps encourage accessing webinar materials and requesting a demo of Act-On's tools.
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
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The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing: <strong>Your email list.</strong>
View the slides from our epic email marketing & list building webinar!
Mobile email marketing is growing in importance as smartphone usage increases. While over 80% of smartphone users check their email on their devices, only about 30% of marketers see mobile optimization as important. To succeed at mobile email marketing, marketers must design emails that are readable on various small screens through careful use of formatting, images, and content prioritization. They should also encourage opens and clicks through best practices for subject lines, preheaders, and calls to action tailored for mobile. Growing a mobile audience requires SMS/text and QR codes along with a fully optimized website and applications.
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http://www.blueskyfactory.com/
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No email marketing program is perfect.
As an email marketer, it's likely you struggle with certain aspects of your campaign, whether it's deliverability, mobile, creative, or other. Identifying the problems is not the issue; it's figuring out what you can do to solve them.
This presentation includes 9 email marketing problems, 9 email marketing solutions, and 9 ways to ensure email marketing success in the New Year.
The 9 email marketing "problems" include:
1. Nobody reads (or clicks-through) our emails
2. Unsubscribe & spam complaints are on the rise
3. We know it's bad, but we blast emails
4. Our emails are not making it to the inbox
5. Everyone is on mobile. Help!
6. How do we know if our emails are valuable?
7. How do we add social sharing to our email campaigns?
8. We understand that testing is important, but what do we test?
9. We've been following the "best practices", but it's not working
This document from Blue Sky Factory presents strategies for integrating email marketing and social media. It discusses encouraging content sharing on social platforms to expand email lists. It also recommends using email to promote social media presences through awareness campaigns and blog updates. General best practices include including social links in all communications, encouraging valuable sharing, maintaining an online presence across all channels, and identifying objectives for each social platform.
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The document discusses auto response email marketing campaigns, which automatically trigger emails to subscribers based on time or subscriber behavior. Auto response campaigns are easy to set up, automatic, and provide detailed reporting. They include welcome campaigns, general drip campaigns, and behavior-based follow up emails triggered by subscriber opens or clicks. The presentation provides an overview of auto response tools and campaigns, including tips for using them to deliver useful content that keeps a brand top of mind.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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4. The Importance of List Growth
• Highest ROI
– Email has the highest ROI (return on investment) for all online media
• For every dollar spent on email marketing, marketers can expect an estimated $45.06 ROI. – DMA,
2008
• Increase in Sales
– Increase in subscribers can mean an increase in sales
• Consumers who subscribed to email newsletters generated 34.25% more product sales. -
MarketingSherpa
• Email presently generates 21.6% of total revenue from [marketing] campaigns. – DMA, 2008
• Customers Prefer Email
– Email is widely used and preferred by your customers
• Over 90% of internet users between age 18 and 72 and 74% of internet users age 64 and older send
and receive email, making it the most popular online activity for all age groups. - Pew Internet and
American Life Project, 2009
4
5. Email is Different
• Direct
• Highly personal
• Email users are picky
• Anything can be considered SPAM
5
7. Getting them to your Website
• Organic Search
• Paid Search
• Online Advertising
• Cross Promotion with other media
• Direct Mail and Collateral
• Blogging
• Tweeting
7
8. Getting the Opt-In
• Permission-Based Email
– A list of true opt-in subscribers will garner the best results
• No pre-checked boxes or tricks
• Consider using incentives
8
9. Email Offerings
• Tell them what they will receive
• Include newsletter titles and a brief description of what
you offer
• Show the frequency at which they are sent
• Include other email offerings – Specials, Press Releases,
etc.
9
10. Email Offerings (cont’d)
• Show preview of an email
• Give them access to see
previous emails also
• Example: Charlotte-
Mecklenburg Schools
10
11. Signing up on your Website
• Make the sign-up easy
• Provide sign-up on every page and/or prominent on
homepage
• Example: Active
Junky
11
12. Signing up on your Website
(cont’d)
• Include a dedicated Thank You page
• Example: Charlotte-Mecklenburg Schools
12
13. Signing Up Offline
• Capture opt-ins offline as well
– Trade Shows
– Seminars
– Networking Events
• Make it clear that they will receive email
• If you receive email addresses from hosts, use an
engagement campaign
• Follow up quickly
• Personalize a welcome email
13
14. Welcome Email
• Send a Welcome Email as soon as possible
• Confirm the benefits of your mailings
– 78% of welcome emails explained the benefits of signing up. - Email
Experience Council
• Confirm frequency/type of email
• Use Branding
• Provide whitelisting information
14
15. Welcome Email (cont’d)
• Link to your website and/or email archive
• Opportunity to unsubscribe and update preferences
• Example: Active Junky
15
17. Contact Updates
• Subscribers can edit or add to their contact information
• Allow them to add data that you did not acquire during
their initial sign-up
– Name
– Demographic Information
– Geographic Information
– Areas of Interest
• Use data for personalization
17
18. Cross Promotion
• Allow users to update email communications that they
receive from you
• Current subscriptions
should be checked by
default
• Example: BSF
18
19. Format
• Multi-part emails: HTML & Text
– Allow subscribers that read email on a PDA to receive a
plain text only version
• 64% of key decision makers are viewing your carefully crafted
email on their Blackberry's and other mobile devices, according to
new data. – Marketing Sherpa
• Always include a View In Browser link
19
20. Frequency
• Do not over email!
• Frequency should be determined on a list-by-list basis
• Allow subscribers to choose the amount of email they
receive from you
– 37.4% say they receive more email than they expected when they
signed up. - Return Path
• Compile data from daily emails into a weekly email, or
weeklies into a monthly
20
21. Test Frequency
• Test frequency to find the right formula for your
subscribers
– Do they want your email daily, weekly, or monthly?
– Do they prefer a certain day or a certain time of month?
– Find the right balance or you will lose your audience
• Track results in opens, clicks, opt-outs
21
23. Viral Marketing
• Most successful viral campaigns are unique, interactive
or humorous
• Make your content “forwardable”
• Include a Forward to a Friend link
23
24. Social Media Sharing
• Subscribers are increasingly savvy in social media usage
• Give the option to share the email with networks
• Include a Subscribe link to entice new subscribers
• Example: BSF
24
25. Q&A
Thank You!
Melanie Sims
Blue Sky Factory, Inc
msims@blueskyfactory.com
Please visit us online:
http://www.blueskyfactory.com
Our blog:
http://blog.blueskyfactory.com/