This document was made for the ISGlobal-UB Master of Global Health and gives some tips for creating effective presentations using storytelling techniques.

1. How to Transform your
Presentations into Stories
ISGlobal Training 2013-2014

2. Before you start…
think about them!
Adapt your
presentation to
your AUDIENCE.
It’s not the same to talk to a
group of college kids as it is
to a committee of experts.
Source: Google Images
(terror)

3. Once you have defined your
target audience…
…structure your talk
Source: web.viu.ca/ba/bearaware/activities_content.html

4. …then all you’ll have to do is join
the dots…
Source: web.viu.ca/ba/bearaware/activities_content.html
…to weave your story

5. Because the structure of a presentation
…is similar to that of a story:
1. Opening
2. Plot
3. Ending
Source: Google Images

6. Source: Google Images
All you need to get started
(is this)

7. The hook
Gotcha!
…is an opening idea designed
to surprise and engage your
audience from the outset.
Source: Google Images

8. The hook
is the equivalent of the
opening sentence
of a story or a novel
“Call
l”
hmae
m e Is
“I ask chil
dren to fo
rgive me
for dedica
ting this b
ook to a
grown-up”
e
a plac
, in
ancha o
aM
“I’m an i
re in l not care t
nvisible
ewhe I do
“Som name
man”
se
who
,…”
mber
reme
“As Gregor Samsa awoke one morning from uneasy
dreams, he found himself transformed in his bed into a
gigantic insect-like creature”

9. A good hook can be…
a sentence…
http://www.youtube.com/watch?v=OIV6peKMj9M

10. a puzzle…
W do these people have
hat
in common?
Tutankhamen
Caravaggio
Oliver Cromwell
Source: Google Images

11. a personal story…
http://www.ted.com/talks/bill_davenhall_your_health_depends_on_where_you_live.html

12. or an object
…combined with a personal story
http://www.youtube.com/watch?v=6sqnptxlCcw
(among others)

13. Once you’ve got their attention…
it’s time to build your PLOT:
Structure your ideas carefully.
Don’t jump back and forth.
Source: designandconquertheworld.blogspot.com.es
As in a story, all your words
should follow the same path.

14. Your slides
should be simple and legible.
Use big letters that can be
seen from the back of the room.
Don’t go overboard on colors and
effects.
Source: 2.bp.blogspot.com

15. Avoid information overload.
Don’t use long paragraphs.
(or this is what they will see)
Source: Wikimedia Commons

16. Remember the 3-second rule:
Your audience should be
able to assimilate
everything on your slide in
3 seconds.
Source: www.skylinetradeshowtips.com

17. You don’t have to include
everything.
Your slides are not your notes.
Or a (teleprompter).
Don’t read.
Source: Google Images

18. Prepare a document with all your
information
to give out after the
presentation.
So
ur
ce
:
Ic
on
Ho
t
.c
om

19. Source: Google Images
And remember…
You
are the storyteller.

20. Source: untranquilolugardeaquiescencia.blogspot.com.es
Tell them your story.
Communicate!

21. Don’t forget about body language
Speak loudly and clearly.
Source: Google Images
If you can, stand and keep
your hands free.
Avoid excessive gesticulation.

22. Use images
that cause an
(emotional) impact
Your audience will associate these
images with your words.

23. And keep an ace up your sleeve
for the ending
«Wow them in the end,
and you got a hit. You
can have flaws,
problems, but wow
them in the end, and
you've got a hit.»
Adaptation.

24. And just a couple of more things:
You never know how you are
going to say something until
you actually say it.
You should be so familiar with
your presentation that you can
give it without notes.
Source: worksz.wordpress.com
Practise!

25. And what if something goes wrong?
Arrive with
plenty of time
The Blue Screen of Death
(he got the screen!)
Source: www.thepeppercat.com
Source: searchenterprisedesktop.techtarget.com
to spare on the day.
Check all your slides on the
computer in the room.

26. And one last thing…your software
There are plenty of
programmes to choose
from.
Choose the one that
best suits your story
(and not the other way round).
Source: Google Images

27. Source: www.pammarketingnut.com
Remember: you are in charge
Don’t let your software take over
your presentation!!

28. And above all,
remember that presenting is
communicating.
Source: Google Images
If you see faces like
this in your
audience,
you’ve done
it!!!

29. @ISGLOBALorg
facebook.com/isglobal