Glo provides personalized makeup inspiration, empowering people to feel beautiful every day. Our live video education platform connects women to professional makeup artists who personally advise them on what to wear and how to apply it.
WorldLine Brand Experience Credential 2017minh đức
Worldline is all about the kind of experience we deliver to your customers within every interaction. We believe the right combination of our passion, creativity, and well-thought strategies will drive a compelling experience that leads to your Brand's Success
In this presentation, i took a coca-cola as a minicase and i gave answers to some marketing concepts. The competitors of coca-cola are illustrated in this and a tool named "mass marketing" is explained taking example as coca-cola.finally, the risks are described.
Unpacking the current creator economy globally and on a local scale. Delving into the world of influencer marketing and discussing best practices for influencer campaigns.
Key Takeaways:
- Understanding the creator economy and how it is changing - A better, holistic understanding of influencer marketing - Key insights on considerations for successful influencer marketing campaigns.
WorldLine Brand Experience Credential 2017minh đức
Worldline is all about the kind of experience we deliver to your customers within every interaction. We believe the right combination of our passion, creativity, and well-thought strategies will drive a compelling experience that leads to your Brand's Success
In this presentation, i took a coca-cola as a minicase and i gave answers to some marketing concepts. The competitors of coca-cola are illustrated in this and a tool named "mass marketing" is explained taking example as coca-cola.finally, the risks are described.
Unpacking the current creator economy globally and on a local scale. Delving into the world of influencer marketing and discussing best practices for influencer campaigns.
Key Takeaways:
- Understanding the creator economy and how it is changing - A better, holistic understanding of influencer marketing - Key insights on considerations for successful influencer marketing campaigns.
Big thank you to the Philippines Department of Trade and Industry (DTI) for having the Singapore Delegates over at the Philippines 4.0 Skills Forum!
Social Media is NOT a marketing expense if done right. Industry 4.0 will disrupt retail, and it already has in many countries. We see more online stores go brick & motar, while brick & motar business go out of business.
Are you in the retail industry? Leverage on Social Media Marketing for your business.
We have also edit the talk into a 28 min video, available to watch on YouTube: https://youtu.be/7zp3iP8sk7s
Companies expect digital marketers to be product experts, to grow revenue, build brand love and launch creative innovations with limited budget, time and resources. How do you keep up with the speed of digital change while driving status-quo-breaking creative and results?
Zeny Picone, Sr. Brand Marketing Manager, will pull from her experience working at New York’s best ad agencies and at Google and share strategies and helpful tactics to move fast and react with the market, create award-winning brand experiences, and most importantly, set your business up to drive meaningful impact.
Key Takeaways
• To avoid burnout, proactively plan for spontaneity.
• Don’t overlook the little details—digital and offline—for engagement opportunities.
• Go rogue and pilot your ideas.
• Consult and listen to your user, constantly.
It’s hard to do both execution and innovation. See how “big idea” creative and production work together in a way that’s never been done before.
In this webinar, you’ll learn:
• How Nike and Kellogg’s have adopted creative-led content production at scale
• How to create content that delivers the right strategic message in a creatively compelling way
• How to manage consistent photography, copy, quality and more, across all channels
Watch the full webinar here: http://videos.brandsquare.com/watch/LHMyrkL8inuXbqpiMjTdnN
Fueling the Future of Digital MarketingNicole Still
Digital trends to watch. Digital work that inspires. Powered by Adobe.
Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.
Ad.Just Video Production Presentation 2017Nesterova Yana
Ad.Just is a creative coast-to-coast video production agency with a marketing expertise. This deck contains a scope of services, work samples, client testimonials, gear and film crew. Learn more at https://www.adjustproduction.com
This presentation has HOWs and WHYs, tips and examples of organizations who were successful in creating strong internal brands and aligning their communications both internally and externally for better ROI.
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
LINKVIVA, the best Experiential Agency & Corporate Event Management Company f...Aswathy Sajeev
LINKVIVA, based in Dubai is an award winning Experiential Marketing Agency & one of the leading Corporate Event Management Companies in Globally. We are the brand experience agency specializing in event & experiential marketing.
Founded in 2003, we strive for precision in design and event delivery through the relentless pursuit of innovation and creativity. We are Global Event Organizers specialised in MICE, Experiential Marketing, Brand Activation & more.
View our works at http://linkviva.com/work/
Reach us at http://linkviva.com/
Many years ago, major companies realized the impact brands have on customers. Brands not only define a company's image, they are an integral part of boosting products and revenues.
Arise is an open decentralized network for hotel room inventory and rates. Our network, built on blockchain technology, lowers the barriers to entry for new players to innovate in the travel space.
Hotels currently pay $25B a year in commissions to online travel agencies to fill their hotels. We give hotels more options to distribute and sell their room inventory at a lower commission rate.
The co-founders have eight years of experience building and selling travel technology and see a massive opportunity for disruption of this industry.
We make hardware design as easy as software development.
Designing hardware requires between 6 to 48 month before the first prototype and a minimum investment of $1m. We provide engineers with a virtual prototyping SaaS platform. It leverages 15+ years of academic research and allows engineers to overview all the characteristics of the device they are building in a few minutes, right from the beginning of the design cycle.
As a result, our first customers were able to save $200k on each project and get their product to market 3 months faster. The target market is composed of 750,000+ engineers working in OEM and Design Offices ($2.2b per year @ $3k/seat). We already have more than 35 highly qualified users. We are a team of 8 people, 2 cofounders: 1 Ph.D. dedicated to developing this technology and 1 UX/UI designer with 3 years experience in global design.
Big thank you to the Philippines Department of Trade and Industry (DTI) for having the Singapore Delegates over at the Philippines 4.0 Skills Forum!
Social Media is NOT a marketing expense if done right. Industry 4.0 will disrupt retail, and it already has in many countries. We see more online stores go brick & motar, while brick & motar business go out of business.
Are you in the retail industry? Leverage on Social Media Marketing for your business.
We have also edit the talk into a 28 min video, available to watch on YouTube: https://youtu.be/7zp3iP8sk7s
Companies expect digital marketers to be product experts, to grow revenue, build brand love and launch creative innovations with limited budget, time and resources. How do you keep up with the speed of digital change while driving status-quo-breaking creative and results?
Zeny Picone, Sr. Brand Marketing Manager, will pull from her experience working at New York’s best ad agencies and at Google and share strategies and helpful tactics to move fast and react with the market, create award-winning brand experiences, and most importantly, set your business up to drive meaningful impact.
Key Takeaways
• To avoid burnout, proactively plan for spontaneity.
• Don’t overlook the little details—digital and offline—for engagement opportunities.
• Go rogue and pilot your ideas.
• Consult and listen to your user, constantly.
It’s hard to do both execution and innovation. See how “big idea” creative and production work together in a way that’s never been done before.
In this webinar, you’ll learn:
• How Nike and Kellogg’s have adopted creative-led content production at scale
• How to create content that delivers the right strategic message in a creatively compelling way
• How to manage consistent photography, copy, quality and more, across all channels
Watch the full webinar here: http://videos.brandsquare.com/watch/LHMyrkL8inuXbqpiMjTdnN
Fueling the Future of Digital MarketingNicole Still
Digital trends to watch. Digital work that inspires. Powered by Adobe.
Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.
Ad.Just Video Production Presentation 2017Nesterova Yana
Ad.Just is a creative coast-to-coast video production agency with a marketing expertise. This deck contains a scope of services, work samples, client testimonials, gear and film crew. Learn more at https://www.adjustproduction.com
This presentation has HOWs and WHYs, tips and examples of organizations who were successful in creating strong internal brands and aligning their communications both internally and externally for better ROI.
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
LINKVIVA, the best Experiential Agency & Corporate Event Management Company f...Aswathy Sajeev
LINKVIVA, based in Dubai is an award winning Experiential Marketing Agency & one of the leading Corporate Event Management Companies in Globally. We are the brand experience agency specializing in event & experiential marketing.
Founded in 2003, we strive for precision in design and event delivery through the relentless pursuit of innovation and creativity. We are Global Event Organizers specialised in MICE, Experiential Marketing, Brand Activation & more.
View our works at http://linkviva.com/work/
Reach us at http://linkviva.com/
Many years ago, major companies realized the impact brands have on customers. Brands not only define a company's image, they are an integral part of boosting products and revenues.
Arise is an open decentralized network for hotel room inventory and rates. Our network, built on blockchain technology, lowers the barriers to entry for new players to innovate in the travel space.
Hotels currently pay $25B a year in commissions to online travel agencies to fill their hotels. We give hotels more options to distribute and sell their room inventory at a lower commission rate.
The co-founders have eight years of experience building and selling travel technology and see a massive opportunity for disruption of this industry.
We make hardware design as easy as software development.
Designing hardware requires between 6 to 48 month before the first prototype and a minimum investment of $1m. We provide engineers with a virtual prototyping SaaS platform. It leverages 15+ years of academic research and allows engineers to overview all the characteristics of the device they are building in a few minutes, right from the beginning of the design cycle.
As a result, our first customers were able to save $200k on each project and get their product to market 3 months faster. The target market is composed of 750,000+ engineers working in OEM and Design Offices ($2.2b per year @ $3k/seat). We already have more than 35 highly qualified users. We are a team of 8 people, 2 cofounders: 1 Ph.D. dedicated to developing this technology and 1 UX/UI designer with 3 years experience in global design.
Shone is bringing autonomous cargo ships to market. The Trillion dollar maritime shipping industry will lack 20% of its forecasted workforce by 2025. Shone retrofits existing vessels with autonomous technology.
Retailers lose $227 billion annually because few know how to collect, sort and action the right data. See Fashion leverages AI and machine vision to unlock hidden untapped data sources such as emotion and voice. We give retailers the tools and insights to deliver 1 to 1 personalization and inventory planning that works. Our team’s experience in Deep learning and apparel makes us the perfect team to tackle this problem.
We are building The Internet of Feelings, a network of communication devices that transmit emotion, not data. The first product of this new class of communication devices is the Lovebox, a modern day love note messenger to gift your loved one (significant other, child, parent, grandparent, friend, etc.). We launched last month and already sold $350,000.
dresslife makes shopping for fashion easy like having your own personal shopper. Today, finding the perfect outfit is hard because there are so many choices, we don’t know what fits and few like to spend time following the upcoming trends. dresslife has built a platform that uses AI to find clothing based on your body, personality and trends that you love.
Comete increases long-term retention for SaaS solutions. 35% of SaaS churn is due to poor collaboration between users and product teams. Our technology solves this problem by making all users part of the evolution of their product. We just signed our first customers.
Abe is a smart collaborative content marketing platform. Creating content needs many roles and the tools used currently like, email, spreadsheets, and forms don't work. Abe solves this by allowing people to work together all in one place with content-centric technology. Our client, Accor Hotels is using Abe to create and publish its content marketing worldwide.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
9. The cosmetics market is worth more than
$250Bglobally.
The number of beauty video views on
Youtube in 2016 was 125 Billion.
HOW BIG IS THE OPPORTUNITY?
