This document provides an overview of the October 2014 issue of an automotive industry publication called Dealer Principles. It includes the following summaries:
1. It discusses how some car manufacturers are opening showrooms without sales staff and moving to a more transparent online and offline sales process in response to customers doing most of their research online. This is prompting debate around the future of traditional car salespeople.
2. It provides tips for dealerships to improve customer satisfaction scores by sending positive video updates even when no work is needed and taking more time to provide detailed videos.
3. It profiles the commercial director of CitNOW and highlights the success of Stourbridge Volkswagen in using video updates from CitNOW to
Best Practice Automotive Marketing Trends 2015TRENDONE GmbH
Best Practice Automotive Marketing Trends 2015
Discover 10 inspiring marketing trends of leading automtive companies.
All cases include innovative approaches which make them unique and leading performers!
You can find more of those cases in the Trendone Trendexplorer!
Nott Autocorp has been featured many times in the Manitoba based Style Magazine. It is the most widely distributed magazine in Manitoba, mainstream but upscale, directed towards consumers, businesses, and lifestyles of those pertaining to Manitobans.
"Style Manitoba celebrates 12 years of steady growth, and throughout that time, the magazine has been honoured with a silver award for graphic excellence in an international competition. Issued four times per annum, Style Manitoba fulfills the function that urban publications should, acting as a magnet for community thought and a showpiece for Manitoba and Western Canada. The publication crosses several markets, penetrating and retaining certain niches better than do other media."
- Style Magazine
www.nottautocorp.com
www.stylemanitoba.com
Nott Autocorp has been featured many times in the Manitoba based Style Magazine. It is the most widely distributed magazine in Manitoba, mainstream but upscale, directed towards consumers, businesses, and lifestyles of those pertaining to Manitobans.
"Style Manitoba celebrates 12 years of steady growth, and throughout that time, the magazine has been honoured with a silver award for graphic excellence in an international competition. Issued four times per annum, Style Manitoba fulfills the function that urban publications should, acting as a magnet for community thought and a showpiece for Manitoba and Western Canada. The publication crosses several markets, penetrating and retaining certain niches better than do other media."
- Style Magazine
www.nottautocorp.com
www.stylemanitoba.com
What you will learn in Kijiji's #dealertalk webinar series:
- The importance of Zero Moment of Truth
- The importance of salespeople in the new buyers process
- That the digital customer affects everyone in the dealership
- How to take effective photos which sell your product
- How to write unique descriptions
- Why to rethink your pricing
- How to stay sticky and lower your bounce rate
- The importance of speed when replying to email leads
- What to say and what not to say in email replies
- How to build a relationship through email
- How to set the appointment
For updates on future #dealertalk webinars please follow Ryan Thompson on Twitter
ryan_dealergeek
Best Practice Automotive Marketing Trends 2015TRENDONE GmbH
Best Practice Automotive Marketing Trends 2015
Discover 10 inspiring marketing trends of leading automtive companies.
All cases include innovative approaches which make them unique and leading performers!
You can find more of those cases in the Trendone Trendexplorer!
Nott Autocorp has been featured many times in the Manitoba based Style Magazine. It is the most widely distributed magazine in Manitoba, mainstream but upscale, directed towards consumers, businesses, and lifestyles of those pertaining to Manitobans.
"Style Manitoba celebrates 12 years of steady growth, and throughout that time, the magazine has been honoured with a silver award for graphic excellence in an international competition. Issued four times per annum, Style Manitoba fulfills the function that urban publications should, acting as a magnet for community thought and a showpiece for Manitoba and Western Canada. The publication crosses several markets, penetrating and retaining certain niches better than do other media."
- Style Magazine
www.nottautocorp.com
www.stylemanitoba.com
Nott Autocorp has been featured many times in the Manitoba based Style Magazine. It is the most widely distributed magazine in Manitoba, mainstream but upscale, directed towards consumers, businesses, and lifestyles of those pertaining to Manitobans.
"Style Manitoba celebrates 12 years of steady growth, and throughout that time, the magazine has been honoured with a silver award for graphic excellence in an international competition. Issued four times per annum, Style Manitoba fulfills the function that urban publications should, acting as a magnet for community thought and a showpiece for Manitoba and Western Canada. The publication crosses several markets, penetrating and retaining certain niches better than do other media."
- Style Magazine
www.nottautocorp.com
www.stylemanitoba.com
What you will learn in Kijiji's #dealertalk webinar series:
- The importance of Zero Moment of Truth
- The importance of salespeople in the new buyers process
- That the digital customer affects everyone in the dealership
- How to take effective photos which sell your product
- How to write unique descriptions
- Why to rethink your pricing
- How to stay sticky and lower your bounce rate
- The importance of speed when replying to email leads
- What to say and what not to say in email replies
- How to build a relationship through email
- How to set the appointment
For updates on future #dealertalk webinars please follow Ryan Thompson on Twitter
ryan_dealergeek
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Online Video - Great Ads For The Little GuyMorgan Brown
This is the presentation that TurnHere gave at the 2008 Kelsey Group conference. Titled "Great Ads for the Little Guy" it's the top 25 learnings we gleaned from creating more than 10,000 online videos for small businesses across the country.
IS20G14 - BDC Staffing & Digital Marketing - Tommy Burgess & Rico Glover, Ben...Sean Bradley
Car dealerships are used to facing staffing challenges with high rates of attrition pre-covid. Consequently, now with many other factors such as stimulus payouts, remote working environments, and inventory issues, dealerships are forced to place their resources to where it matters most. Our massive lead response approach and Facebook lead generation service will provide you with solutions to maximize your desired ROI.
Key Takeaway:
Targeting car buyer's on Social Media with a massive lead response platform which integrates with all your lead providers
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Online Video - Great Ads For The Little GuyMorgan Brown
This is the presentation that TurnHere gave at the 2008 Kelsey Group conference. Titled "Great Ads for the Little Guy" it's the top 25 learnings we gleaned from creating more than 10,000 online videos for small businesses across the country.
IS20G14 - BDC Staffing & Digital Marketing - Tommy Burgess & Rico Glover, Ben...Sean Bradley
Car dealerships are used to facing staffing challenges with high rates of attrition pre-covid. Consequently, now with many other factors such as stimulus payouts, remote working environments, and inventory issues, dealerships are forced to place their resources to where it matters most. Our massive lead response approach and Facebook lead generation service will provide you with solutions to maximize your desired ROI.
Key Takeaway:
Targeting car buyer's on Social Media with a massive lead response platform which integrates with all your lead providers
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Digital Fleet Management - Why Your Business Need It?
CitNOW Newsletter - October 2014
1. In this issue:
1 Death of a Salesman
2.1 Tips and Tricks: CSI
2.2 Employee Spotlight: Alistair Jeff
3.1 Secrets of Success: Stourbridge VW
3.2 CitNOW of the Month: Mike Gill, BMW
4.1 Please Welcome to CitNOW
4.2 Your Coffee Cartoon
October 2014
Death of a Salesman
Did you read the recent stories in AM about showrooms being
launched without sales staff!
Hyundai is opening a shopping centre store in Bluewater, and
Colin Appleyard said it was opening an unmanned store (read no
sales execs) in Yorkshire, comparing the process to Argos and
appealing to clued up motorists.
What I found interesting was the largely negative
comments that followed underneath the Appleyard article.
An impractical solution; reinforces the bad reputation that
dealers have for employing ‘dodgy salesmen’; customers
always want to negotiate - when does that ever happen
at Argos?
Older news, but still on the same page; BMW have now
rolled out their Product Geniuses - a non-commissioned
expert, there to spend as long as it takes to help educate
a car shopper. Interestingly, their best candidates have
come from outside the industry with the ratio of geniuses
to sales execs set to grow.
What does the customer think?
Auto Trader found that the average car shopper spends
more than 11 hours online researching their new vehicle
and only 3.5 hours at the dealership. Inbound enquiries
… continued on page 2
2. Tips and Tricks Workshop:
Improving CSI
When was the last time you sent an ‘All Green’ CitNOW to your customer? Even
when there is no additional work needed, there is still a great opportunity for you to
improve your customer relationship and your business. A Green CitNOW is simple
to do and creates a big impact in return for a little time investment.
Green is Good
With their vehicle in the workshop, the customer typically isn’t looking forward to a
phone call from you. Make their day. Send a green CitNOW with nothing to report.
This can help secure your relationship with the customer and provide a lasting
experience for your service team to pick up on when they next contact the customer.
Take your Time
Take more time. Don’t send a 20 second CitNOW to the customer. It gives the
wrong impression and leaves the customer feeling that the whole process is a bit of
a chore. One minute is all it takes, your CitNOW won’t take much time, but it speaks
volumes to your customer.
The Devil is in the Detail
Follow these steps: Introduce yourself and the good news. Build rapport and go on
a quick tour of the vehicle, show tyre depths, undercarriage and comment on the
discs, pads and suspension. Remember the technician is the trusted authority, so
share his authority with the customer.
To view our Top Tips Cartoon go to:
http://www.citnow.com/workshop-top10
Employee Spotlight
Alistair Jeff
Commercial Director
Alistair, a recently new addition to the CitNOW team is responsible for 3rd
party integrations, contracts and our global partnerships. He comes from
AutoTrader where he was responsible for trade-to-trade products including
Autotrade-mail & 2ndByte. He has 20+ years automotive experience
including time with Manheim Group, GM UK and general dealership
management.
video.citnow.com/vpourteam10
…continued
from phone, email and ‘live chat’ have been
keeping most sales execs busier than walk-ins
for some time now.
Given how integrated ‘search’ has become to
the customer buying process, it’s not surprising
that manufacturers such as BMW, Volkswagen
and Audi are reacting to this by making the
sales process more transparent and ‘joined
up’ between the online and offline experience.
Have a look at this short video that Matt, one
of Account Director’s took at a visit to a new
concept store, video.citnow.com/vvshowroom1
Is this the death knell for the traditional
salesman?
Behaviour and data shows that more and more
customers are educating themselves before
engaging with a dealership. Online marketing
tools, resources and reviews empower the
customer to make more informed decisions
than ever before. Put simply they come well
armed, capitalising on the vast amounts of
information available at their fingertips.
Why would they ever need you?
Because people still buy from people of course!
The rules of engagement might have changed
but sales execs still have a bright future if
they adapt to the digital tools available at their
disposal. This is about timing, content and
discipline to affect the right outcome.
At CitNOW, we’ve seen more than 30 uses
for CitNOW from enquiry to post-purchase
follow-up. It’s amazing how creative some
sales execs have become - long may it reign.
This is a voyage of discovery with massive
potential for the effective use of personal video
presentation, and interacting with every step of
your customer’s life cycle.
Interested in seeing more uses for CitNOW?
Check our top 10 lists for Sales and Aftersales:
www.CitNOW.com/top10videos
2 Dealer Principles | October 2014
3. 3
Secrets of Success
Simon Volans, Brand Manager: Stourbridge
Volkswagen
In September Stourbridge
Volkswagen produced
414 videos, making it
one of CitNOW’s most
productive sales sites in
the UK and in just their
first full month with the
technology.
How did the Stourbridge team hit the ground
running? What do they use CitNOW for?
What benefits have they seen from their
extensive usage? CitNOW caught up with
Brand Manager, Simon Volans to explore
Stourbridge’s impressive start.
How have the team become so engaged
with Volkswagen Video?
We prepared the team prior to us getting the
technology. We briefed them, let them know
what was coming, and got them enthusiastic
about the potential of CitNOW. When it
arrived they leapt on it. For some of our more
experienced staff, this came as a bigger
change. However, once they witnessed the
effect it had on customers they were won over.
What do you use Volkswagen Video for?
Everything, it is a great way to engage
the customer and the more you use it the
easier it becomes. We use it from the very
beginning for appointment confirmation.
We’ve found that sending a CitNOW prior
to an appointment actually increases the
percentage turning up at the dealership.
We also use it for car enquiries, thank you
Hero Report
The Oscar:
CitNOW of the Month
Mike Gill
Dick Lovett BMW Bristol
Why it works:
Suit the car to the setting
By using a stylish and impressive
environment Mike has optimised
the customer’s perception of the
car and associated characteristics.
Much more impressive than the
average forecourt!
Mike ensures his CitNOW
matches that car to
that customer
Tailor the script to your customer’s
personal concerns. Mike shows
how this car covers the needs of
his customer, from boot space,
through financing and finishing on
easy parking. Mike could not do
more to ensure that his CitNOW
Make it flawless
Mike demonstrates that he knows
the product inside out, both the
7 series and what makes a good
CitNOW. He begins and finishes
recording himself, is informative,
knows which features intrigue
customers and covers them as
part of a seamless tour in just over
2 minutes.
Take a look yourself at:
video.citnow.com/vvoscar0010
CitNOWs (thanking the customer for coming
into the dealership), when the car is delivered to
us on the transporter and also for handovers,
when the car is valeted and ready to go to its
new home. The reaction from our customers
has been great. They love their videos and
several of them, once they’ve bought a car
from us, have even asked if they could record
their own!
Has CitNOW impacted your business?
The biggest positive has been the reaction of
our customers and the improvement in their
experience. It’s enabled our team to improve
communication and more enthusiastic and
thoughtful about the customer experience.
Our rolling 6 month CEM score has improved
substantially and moved us into the top
quartile. Additionally to that, we’re pulling in
business from further afield. Some customers
have said that they bought the car because of
the better view they got in their video. Without
that detail, we might not have seen those
customers in our dealership.
What advice would you have for others
looking at introducing CitNOW.
I would tell them not to! Joking aside I
don’t want anyone else using it; it’s giving
me the edge against my competition. In all
seriousness, it’s a no brainer. The return on
our investment has been great and more than
paid for itself (within the first month), the cost
is really a drop in the ocean compared to
business costs today.
To watch the whole interview go to:
video.citnow.com/vvfeedback2
The top 5 users for CitNOW Sales and CitNOW Workshop
Sales Amount Workshop Amount
Robert Foster, Hailsham MINI 94 Daron Bland, Bournemouth BMW 174
Ian Kramer, Stockport Volkwagen 89 Adam Hooper, Salisbury BMW 142
Eddie Allan, Menzies BMW 87 Terry Murray, Wessex Cardiff 128
Keith Montgomery, Belfast Volkswagen 81 Jake Hartley, Wessex Cardiff 128
Alan Whitehead, Premium Trade Cars 80 Graeme Kelly, Basildon Nissan 116
4. 4
Please welcome to CitNOW
October 2014
Alexanders Prestige, Ripon
Barnards, Stowmarket
Blade, Gloucester
Bristol Street, Ilkeston
Bristol Street, Bradford
Bristol Street, Altrincham
Bristol Street, Darlington
Chartwell, Derby
Colin Appleyard, Keighley
Corkills, Southport
Desira, Norwich
Desira, Great Yarmouth
Drayton, Stafford
Drayton, Wolverhampton
Drayton, Worcester
Drayton, Walsall
Drayton, Shrewsbury
Drayton, Stourbridge
Guy Salmon, Northampton
Hartwell, Scunthorpe
Harvey Cooper Cars, Ripon
Ingram, Ayr
Kia, High Wycombe
Lancaster, Milton Keynes
Lawries Garage, St Boswells
Lookers, Park Royal
Lookers, Colchester
Lookers, Blackpool
Marshall, Taunton
Murray, Plymouth
Northgate, Bury St Edmunds
Pebley Beach, Swindon
Ridgeway Select, Oxford
Sinclair, Bridgend
Sinclair, Swansea
Sinclair, Cardiff
Spire, Ruislip
Spire, Highgate
Sytner, Nottingham
Taggarts, Glasgow South
9 Millars Brook, Molly Millars
Lane, Wokingham, Berkshire,
RG41 2PQ
CitNOW is part of Zype TV Limited
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