The document discusses how product managers can exploit the consumerization trend in technology by understanding how consumer technologies and expectations are impacting the workplace; it identifies key stakeholders like employees, IT professionals, and partners that are driving this change and outlines considerations for PMs around design, productivity, and lowering costs to address their needs and priorities around issues like collaboration, security, and margins. The document also provides tips for PMs to build allies within their organizations to support adopting consumer-driven approaches.

1. www.productschool.com
How to Exploit the Consumerization
Trend as a PM by Microsoft PM

2. Join 40,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

4. Corporate
Training
Level up your team’s Product
Management skills

5. Sunava Dutta
T O N I G H T ’ S S P E A K E R

6. • HOW AND WHY IS THE WORKPLACE CHANGING
• HOW DOES THIS IMPACT KEY STAKEHOLDERS
• OPPORTUNITIES
• PM CONSIDERATIONS AND APPROACH
• DISCUSSION
AGENDA

7. • IDG ENTERPRISE - “THE PROPENSITY FOR USERS’ EXPERIENCES WITH
TECHNOLOGY AS CONSUMERS TO IMPACT THEIR EXPECTATIONS REGARDING
THEIR TECHNOLOGY EXPERIENCES AT WORK”.
• GARTNER -“THE SPECIFIC IMPACT THAT CONSUMER-ORIGINATED
TECHNOLOGIES CAN HAVE ON ENTERPRISES. IT REFLECTS HOW ENTERPRISES
WILL BE AFFECTED BY, AND CAN TAKE ADVANTAGE OF, NEW TECHNOLOGIES
AND MODELS THAT ORIGINATE AND DEVELOP IN THE CONSUMER SPACE,
RATHER THAN IN THE ENTERPRISE IT SECTOR”.
WHAT IS THE CONSUMERIZATION OF IT

8. DRIVEN BY A SHIFT IN THE WORKFORCE
77%
employees say they are
more productive working
remotely5
70%
of workforce will be
millennials and gen Z
by 20251
PEOPLE
90%
millennials say company’s tech
sophistication would impact
decision to work there4
TECHNOLOGYCULTURE LOCATION
1. https://www.monster.com/about/a/move-over-millennials-gen-z-is-about-to-hit-the-workforce)
2. https://tefficient.com/wp-content/uploads/2018/07/tefficient-industry-analysis-1-2018-mobile-data-usage-and-revenue-FY-2017-per-country-10-July-2018.pdf
3. https://appdevelopermagazine.com/why-the-cost-of-cloud-computing-is-dropping-dramatically/
4. http://blog.realnex.com/these-are-the-technology-expectations-of-gen-z-agents
5. https://www.cbronline.com/software/77-of-workers-say-remote-working-boosts-productivity-4514663
10%
Decrease in ARPU per SIM2
15%
drop in unit cloud computing
power price per year3
Cheaper slimmer devices

9. KEY CUSTOMERS/CONSTITUENCIES
CORE
1. Employees – Final consumer of your product
2. IT Pros – Make recommendations on build/buy plans for SMBs and Enterprises,
maintain networks, manage hardware, application environments
3. Business Decision Makers – Make final decisions
UPSTREAM
1. Hardware Partners – Build devices for the modern workplace
2. Software Partners – Build applications, stores, platforms
3. Channel Partners/Resellers – Amplify your product sales
CORPORATE
1. Internal Advocates – Stakeholders inside your company who will support and sponsor
your efforts to modernize the workplace

10. Customer Needs
• Prioritize productivity above all else
• Want to collaborate from anywhere
• They value consumer-centric design
Company Portal Review - “Please update the UI to the new Windows
10 design language” Citrix Workspace – “The resolution is terrible on
high quality monitors”
Business Outcomes
• End-User Satisfaction
• Productivity
END-USERS WANT TO BE MORE PRODUCTIVE
Help employees achieve more without getting in their wayNorth Star
PM Considerations
• Get inspired from consumer design
• Rationalize consumer and enterprise/business tradeoffs
• Optimize your applications and services to work efficiently across different OS/form
factors
• Recognize employees are not a monolithic group. Understand their daily journey

11. Customer Needs
• Get employees up and running fast
• Secure their assets
• Communicate to their stakeholders
Business Outcomes
• IT pro satisfaction
• Fewer support tickets/escalations
• Repeat purchases/lower churn
• Falling need for incentives
IT PROS WANT TO LOWER TOTAL COST OF OWNERSHIP
Help IT pros make the connection between your product and TCONorth Star
PM Considerations
• Default configuration
General Data Protection Regulation is defined as the “technical and organizational measures” to protect individuals “rights
and freedoms
• Compatibility with existing infrastructure
• Caution with seismic shifts to pricing models
• How can your solution lower TCO?

12. Customer Needs
• Hardware Partners want to be able to
bundle and sell managed services
• App Developers want easier ways to get
their app across different touchpoints
• Channel Partners want a larger share of
the pie
Business Outcomes
• Pie has grown (1+1 >2)
UPSTREAM PARTNERS WANT TO INCREASE MARGINS
ExpExplore pathways with partners to improve marginsNorth Star
PM Considerations
• Push enterprise experts on design, consumer experts on cert/validation
• Engage upstream partners early/joint advocacy
• Be prepared to handle compete/collaborate concerns
• Drive E2E accountability to give partners the tools to self serve

13. • FIND YOUR CORPORATE COMFORT ZONE
• SPEAK THE SAME LANGUAGE/CREATE A COMMON TAXONOMY
• LET KEY STAKEHOLDERS TAKE CREDIT
• USE PROPS AND EXAMPLES
• CONNECT PRODUCT VALUE PROP TO TCO
• NOTHING BEATS A PILOT
• CREATE A SENSE OF URGENCY
• WIN OVER A POWERFUL EXEC SPONSOR
BUILDING CORPORATE ALLIES**

14. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training