The document outlines strategies for developing and executing a social media application idea, emphasizing the importance of execution in turning concepts into successful products. Key steps include mind mapping problems, engaging with potential customers, defining a minimum viable product, and iteratively measuring and improving based on user feedback. Additionally, it highlights effective teamwork and maintaining a focus on metrics to guide decision-making.

3. Hey guys, I've been
tossing around a pretty
cool app idea for year...
We are launching a new
product and need
someone...
I'm currently working on a
project and looking for
help
Hi we are interested in
developing a new social
media application...
I am with a team of guys
who have created a
concept for an app.
I have an idea that has to
do with technology.

4. Hello, I’m Anthony Montalbano

10. Ideas are worth nothing.

11. Execution is everything.

12. An idea is just a multiplier of execution
AWFUL IDEA = 0
WEAK IDEA = 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA = 20
NO EXECUTION = $0
WEAK EXECUTION = $1000
SO-SO EXECUTION = $10,000
GOOD EXECUTION = $100,000
GREAT EXECUTION = $1,000,000
BRILLIANT EXECUTION = $10,000,000

15. The Execution
● Mind map your problem
● Come up with a solution
● Research, educate and connect yourself
● Start talking about it
● Determine the MVP and it’s goals
● Talk to customers
● Create and deliver.
● Measure, learn, create and repeat.

17. Write down a problem.
Write down anything
related to the problem.

18. Categorize and Organize Your Thoughts

20. Write one page
detailing your idea.

21. Simplify your page to one paragraph

26. Tricks

27. Tricks

28. Tricks

29. Tricks

30. “Product review”
“Have you tried”
“I bought”
“I purchased”
Source: Pat Flynn - Will It Fly?
“amazing story”
“great story”
“awesome story”
“good story”
“tell you a story”
“one time I was”
“I remember when”
“share a story”
“happened to me”
“I figured it out”
“why is it”
“when can I”
“what are the”
“what is the”
“how come I”
“need help”
“please help”
“I need”
“help with”
Tricks

33. Tricks

34. Tricks

35. Tricks

36. Tricks

37. Tricks

38. Tricks

39. Tricks

40. Tricks

41. Tricks

42. Tricks

43. Tricks

44. More places to research

47. What’s something about [topic] that frustrates you?
If you had a magic wand and could change anything related to [topic] what would it be?
What problems are costing you the most money right now?
What’s the most important activity related to [topic] that you do?
Is there any frustration associated with that?
What related to [topic] takes up the most time?
Do you use anything to help you with [topic] already?
What do you like about it?
What do you wish was better?
What’s something related to [topic] that you have to keep doing over and over again?
Start Asking Questions

48. M Minimum
V Viable
P Product

49. What is the minimum
amount of features you need
to prove your idea works?

51. Required Nice-to-have

53. Test the strength of
your features

54. Learn to play
devil’s advocate

55. Exercise
1. Pick someone to be your future devil’s
advocate.
2. Share your product/service.
3. Ask as many questions as possible.

57. BREAK!

59. Find just 10 people that love
your product/service

60. Talk to your customers. Often.

61. Exercise
1. Create a new Trello board.
2. Add people who might be customers.
3. Select 10 people to interview.

62. Set a
deadline.

63. Get Organized

64. Hold yourself accountable

65. Create it.

66. Launch it!

70. Listen to the data.
Find patterns.
Make decisions.

71. “You should make decisions on metrics. Don't get
excited about PR, ultimately follow the numbers.”

72. Delight early users with an experience they remember

73. Entrepreneurs work 80 hours a
week so they don’t have to work
40 hours a week.

80. Founding teams of 2-3 work best

81. Relentlessly resourceful
Tough and calm
Smart
Best traits of co-founders:

82. Always
Be
Creating
Always
Be
Closing
Co-founders should be doing at least one of two things:

84. “Making It Happen” Books

85. #makingmoves
Now it’s your turn to make some moves!
Take a picture of this moment and email it to yourself 5 years from now:
http://www.boomeranggmail.com/

86. Anthony Montalbano
anthony@ambrdetroit.com
ambrdetroit.com
Download slides here:
http://bit.ly/makingmoves092016