Main takeaways: - Find your north star to develop great products - The best strategies needed for a Product Manager to launch a successful product or feature - Funnels, cohorts, and other fascinating and exciting measures of success

1. www.productschool.com
Think About New Products & Measure
Their Success by Amazon Sr PM

2. Join 40,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

4. Corporate
Training
Level up your team’s Product
Management skills

5. Murtaza
Chowdhury
T O N I G H T ’ S S P E A K E R

6. Think About New Products & Measure Success
Murtaza Chowdhury,
Product @Amazon Web Services

7. What are we going to talk about
• How do we think of new products
• How do we track success
• Take you through this journey using a product I lead
• Q&A

8. Views represented here are my own

9. In one word describe a good product

10. A good product makes life better for customers
Who is the customer?
How does the product help the customer?
Why should the customer use this product?

11. Start with the customer

12. Provide an easy to use experience

13. Test it out with customers

14. Validate your
assumptions
Listen to
customers
Does the
roadmap
make sense

15. Seamlessly works in the environment

16. An easy to understand pricing

17. How do you measure success?
Does the product address the problems it seeks to solve?
Did customers find the product useful?
Are there hurdles in the way of customers fully leveraging your product?

18. Thank you!
LinkedIn: murtazachowdhury
Twitter: MurtazaChow

19. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training